Author and behavioral economics expert Rory Sutherland discusses the overlooked importance of creativity in business, Brexit's reasoning, undervalued roles such as doormen, R&D obstacles, and Amazon's two-way door concept. The episode covers the pitfalls of hyper-focusing on micro-efficiencies leading to macro-inefficiencies, the need to balance analytical and creative thinking in decision-making, and the impact of risk aversion on teamwork and productivity.

Explore the impact of iconic ads like Apple's 1984 Super Bowl ad and learn about psychological tactics for effective advertisements, such as creating scarcity and using anchors. Discover how advertisers use strategies like partial spelling and rhyming proverbs to enhance ad memorability. Sign up for a free email course on persuasion science based on peer-reviewed studies.

Neuroscientist Tali Sharot shares insights on effective persuasion tactics, highlighting the importance of finding common ground and allowing choice. She discusses influencing opinions, social influence, overcoming confirmation bias, and the power of control in shaping beliefs and behaviors.

Explore 10 psychological tactics for writing better emails, including scarcity, social proof, and leveraging special days in email marketing. Discover how the consistency principle and curiosity can maximize email engagement, with real-world examples and experiments to boost open rates.

Harvard Professor Todd Rodgers reveals how 22,000 Brits were persuaded to do 1,000 hours of community service, including cleaning sewage. The discussion touches on the power of simple writing, effectiveness of subject lines, impact of text formatting, and effective communication strategies.

Exploring the power of swear words in marketing and communication, the podcast reveals how profanity can enhance credibility in reviews. It discusses the impact of swearing in ads, with case studies from Bud Light and KFC highlighting the benefits of authenticity in crisis management. The episode delves into the persuasive influence of explicit language in advertising and consumer perception.

Explore the challenges JFK faced in convincing the public about the Apollo program. Learn about the competitive dynamics of the Space Race and JFK's strategic decision. Discover the contrast between rationality and emotion in persuasion tactics. Delve into the emotional power of JFK's compelling speech about reaching the moon.

Former FBI chief hostage and kidnapping negotiator, Chris Voss, shares insights on negotiation tactics. Topics include mastering mirroring, leveraging odd numbers in negotiations, using specific numbers for believability, and the significance of autonomy and empathy in deal-making.

Former FBI chief hostage negotiator Chris Voss shares worst mistakes in negotiations, emphasizing human psychology. Topics include pitfalls of anger, effectiveness of 'You Are Free to Refuse' tactic, impact of using first names, and navigating negotiation pitfalls with autonomy.

Learn top pricing tips from 10 experts on setting precise prices, using scarcity to boost sales, leveraging discounts, and optimizing pricing promotions with effective persuasion techniques.