In this book, Daniel Kahneman takes readers on a tour of the mind, explaining how the two systems of thought shape our judgments and decisions. System 1 is fast, automatic, and emotional, while System 2 is slower, effortful, and logical. Kahneman discusses the impact of cognitive biases, the difficulties of predicting future happiness, and the effects of overconfidence on corporate strategies. He offers practical insights into how to guard against mental glitches and how to benefit from slow thinking in both personal and business life. The book also explores the distinction between the 'experiencing self' and the 'remembering self' and their roles in our perception of happiness.
In 'Blink', Malcolm Gladwell explores the concept of 'thin-slicing', the ability of our unconscious mind to make rapid decisions based on limited information. The book delves into both the strengths and pitfalls of this process, using examples from various fields such as psychology, medicine, sales, and law enforcement. Gladwell discusses how these snap judgments can be both incredibly accurate and sometimes tragically wrong, influenced by factors like prejudice, stereotypes, and psychological priming. He also examines how experts develop their intuitive judgment through experience and training, and how stressful situations can affect our decision-making abilities.
I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fast and Slow. And yet, I’m not convinced it really works. In five separate experiments, I tested it. Does priming work, or is it a myth?
The studies:
Authenticity study: https://ibb.co/5W14DM2N
Creativity study: https://ibb.co/FbxxNMDf
Guilty study: https://ibb.co/XrTLXrY4
Anchoring + priming study: https://ibb.co/99LLw7G9
Reading time study: https://ibb.co/LDYc18yF
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Sources:
Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230–244.
Chernev, A. (2011). Semantic anchoring in sequential evaluations of vices and virtues. Journal of Consumer Research, 37(5), 761–774.
Doyen, S., Klein, O., Pichon, C. L., & Cleeremans, A. (2012). Behavioral priming: It's all in the mind, but whose mind? PLoS ONE, 7(1), e29081.
Fitzsimons, G. J., Chartrand, T. L., & Fitzsimons, G. M. (2008). Automatic effects of brand exposure on motivated behavior: How Apple makes you “think different”. Journal of Consumer Research, 35(1), 21–35.
Goldsmith, K., Cho, E., & Dhar, R. (2012). Priming creativity: The effects of subliminal priming on creative problem solving. In Z. Gürhan-Canli, C. Otnes, & R. Zhu (Eds.), Advances in Consumer Research (Vol. 40, pp. 472–473). Association for Consumer Research.
Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.
Kahneman, D. (2012, September 26). A letter to the priming research community [Open email].
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