Nudge I debunked psychology’s greatest myth
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Jun 23, 2025 Dive deep into the world of psychological priming and discover its controversial standing in behavioral science. After interviewing 60 Brits and conducting five experiments, the narrator raises serious doubts about priming's effectiveness. Unpack failed attempts to replicate famous studies, including the infamous Florida effect, and explore why proven principles might be more effective. Challenge your understanding of influence in marketing and behavior change, and learn why the reliability of priming is under scrutiny.
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Priming's Flawed Foundations
- Daniel Kahneman's book popularized priming as a powerful psychological effect.
- However, many priming studies, including those he referenced, have been found unreliable and hard to replicate.
Authenticity Priming Fails
- Phill Agnew tested the effect of the word 'authentic' on social media self-perception with 60 Brits.
- Primed participants felt less authentic online, showing no positive priming effect as claimed in original politeness studies.
Logo Priming Reversed Creativity
- Agnew tested if viewing Apple vs IBM logos influenced creativity by asking for uses of a brick.
- Contrary to original claims, IBM logo primed participants generated 45% more uses than Apple primed ones.
