Nudge This single text made girls 45% more likely to get vaccinated
21 snips
Jul 7, 2025 Dr. Giulia Tagliaferri, Head of Evaluation at the Behavioural Insights Team, dives into groundbreaking research on nudging vaccination rates among girls. They uncovered how a simple text framing the HPV vaccine as 'reserved for you' boosted uptake by 45%. The discussion addresses the alarming decline in vaccination rates in Georgia and explores strategies using behavioral science to improve public health. Giulia also shares insights on how perceived ownership affects consumer behavior, revealing the complexities of personalized messaging.
AI Snips
Chapters
Books
Transcript
Episode notes
Endowment Effect in Home Buying
- Phil Agnew experienced the endowment effect firsthand while bidding for his first home.
- Imagining ownership led him to value the house more and bid above his limit.
Understanding the Endowment Effect
- The endowment effect causes people to overvalue things they own or have created.
- This cognitive bias affects decisions from lottery ticket values to bids in auctions.
Low HPV Vaccination in Georgia
- Cervical cancer is mostly caused by HPV, and vaccination rates in Georgia are critically low.
- Despite free vaccines, post-pandemic vaccination rates dropped to about 14%.
