The P.T. Entrepreneur Podcast

I'm giving a huge shout-out to my friend Clay Jones, who sold his truck to open his practice and just bought a new one he can easily afford. His story is a powerful example of what happens when you bet on yourself, invest in your business knowledge, and implement like a badass. It's proof that you don't need to be in a major city to crush it. 🔑 Key Takeaways: Betting on yourself is risky, but the potential reward is huge. Pairing strong clinical skills with business knowledge is the recipe for rapid growth. Implementation is everything. Information is useless without action. Don't forget to celebrate your wins along the way instead of only focusing on the future. 🧠 Pro Tip: Stop waiting for the "perfect time" to start. It doesn't exist. People like Clay prove that taking a calculated risk on yourself, backed by the right guidance, is what creates massive success. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I'm pulling back the curtain on something that might surprise you: I'm more of an introvert than an extrovert. I'm talking about how I overcame the nerve-wracking fear of public speaking from literally puking before a workshop to confidently teaching thousands. If you're an introvert who thinks you can't be a forward-facing business owner, this one's for you. 🔑 Key Takeaways: Being introverted doesn't mean you can't be a successful, public-facing entrepreneur. Focus on being a subject matter expert; your knowledge is your confidence. Study and model the traits of dynamic speakers you admire, like I did with Kelly Starrett. The more you practice public speaking and getting in front of people, the more comfortable it becomes. 🧠 Pro Tip: The obstacle is the way. If you're fearful of public speaking, you have to sprint at that problem and work on it. It's a skill that will directly grow your local service business. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I had a call with a practice owner who's crushing it but wants to wait until he gets "stuck" before getting more help. This is just like a patient saying they'll come back only when they get hurt again, even though we know the root problem isn't solved. I'm talking about why a proactive approach to your business is always better than a reactive one. 🔑 Key Takeaways: Viewing your business proactively (like preventative care) is less stressful and more scalable than reacting to problems. It's hard to see the "forest for the trees" when you're in the day-to-day grind of your business. Waiting until you're "stuck" is a costly way to learn; I lost $80-90k on an expansion because I didn't know what I didn't know. Investing in business education prevents costly mistakes and provides a massive return on investment. 🧠 Pro Tip: Don't treat your business like a patient who ignores preventative care. Get ahead of problems by investing in guidance before you're in a hole you have to dig out of. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I'm sharing a game-changing, seven-part framework for telling compelling patient stories that connect with potential clients and boost your sales. Nobody wants to go to PT, but everyone wants a solution to their problem. A powerful story shows them you have that solution for people just like them. 🔑 Key Takeaways: The 7-part framework: Intro the patient, intro the problem, describe your first meeting, describe the plan, describe struggles and success, where are they now, and what to do next. Match the story to the potential client's problem for maximum impact (e.g., a male back pain story for a male with back pain). Belief and trust are half the battle; relevant stories build that trust instantly. Better stories lead to better compliance, better results, and increased revenue. 🧠 Pro Tip: Use this story framework not just in conversations, but for powerful testimonial videos. It turns a generic "they were great" into a compelling journey that new clients can see themselves in. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I'm breaking down why having a 6 a.m. patient is a game-changer for my practice. It's all about "funnel times" and making your services as convenient as possible for your clients. If you're not available when they are, you're losing business to someone who is. 🔑 Key Takeaways: Identify the three main "funnel times" for service businesses: before work, over lunch, and after work. Structure your schedule to capture at least two of these funnel times each day. Covering all three funnel times throughout the week maximizes your availability for different client schedules. Convenience is a massive factor for patient retention; a patient drives 40 minutes for a 6 a.m. slot because it's the only time that works. 🧠 Pro Tip: Your schedule shouldn't be about what's convenient for you; it should be about what's convenient for your patients. Meeting them where they are (time-wise) builds your business. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I get real about the struggle to shut down as an entrepreneur. I share four personal tips that helped me become more present with my family and friends, moving from being physically there but mentally elsewhere to truly engaged. It's about turning off the phone, focusing on others' experiences, paying attention to details, and ditching the comparison game. 🔑 Key Takeaways: Turn your phone off or leave it somewhere else to remove temptation. Focus on the experience your kids (or friends) are having, seeing it through their eyes. Pay attention to small details in your surroundings to pull yourself into the present moment. Stop comparing yourself to others; as Teddy Roosevelt said, "Comparison is the thief of joy." 🧠 Pro Tip: When you feel your mind wandering, focus on a specific detail, like the color of your daughter's hair on the swing. This simple act grounds you in the moment. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Let's talk sales, but not in a sleazy way. Too many of us sell the process of PT the dry needling, the exercises, the jargon. I want you to start selling the solution. Think of it like my family's gnocchi: making it is a pain, but eating it is pure joy. Sell the joy, not the prep work, and watch your conversions and patient outcomes soar. 🔑 Key Takeaways: Sell the solution your patient wants (rowing pain-free), not the technical process (neutral spine mechanics). Spend the first part of your session connecting with the patient about their goals and passions. Better sales conversations lead to more package sales, which means better commitment and cash flow. When you deliver on the solution, your patients become your best marketers. 🧠 Pro Tip: Stop selling the meal prep. People want the delicious meal, not the hours of work in the kitchen. Sell them the amazing result, and they won't care how you get them there. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

This episode is a special re-release to celebrate a huge accomplishment. Tim Crockett, an athlete our practice sponsored, just completed his solo row across the Atlantic Ocean. It took him 62 days! His mission was to raise awareness for suicide prevention in the special operations community, and his journey is an incredible story of tackling fear and the unknown, something every entrepreneur can relate to. 🔑 Key Takeaways: Big, audacious goals are sometimes necessary to draw attention to equally big problems. Fear of not getting to the start line can be more powerful than the fear of the actual challenge. We need to create better systems for veterans to process trauma and connect with resources. The transition from the battlefield to home is incredibly fast now, leaving little time for psychological decompression. 🧠 Pro Tip: In Tim's words: "If you're gonna be a bear, be a grizzly." When you decide to do something, go all in. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Someone asked me about concierge (mobile) PT versus having a standalone clinic, and it's a great question. While people will absolutely pay a premium for convenience, you have to factor in the inconvenience to you. I break down how to decide which model is right for you based on your time, income goals, and what you actually enjoy doing long-term. 🔑 Key Takeaways: People will pay for convenience, but you must charge a premium to make it worth your time. Track your driving. Mobile PT can easily eat up 12-14 hours a week in the car, which limits your patient volume. To justify mobile PT, you need to bill for your travel time. If a visit is an hour and travel is 30 minutes, you need to charge for 1.5 hours of your time. A standalone location gives you more control, credibility, and a space you can be proud of. 🧠 Pro Tip: Ask yourself this one simple question: Is the convenience for your patient worth the inconvenience to you? 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I get asked all the time how to build a six-figure practice. So, I'm breaking down the 5 steps to get your cash practice to a $100k run rate in just six months. This isn't theory; it's a practical blueprint focused on location, pricing, packages, reputation, and referrals. Follow these steps and you can build a thriving practice without spending a dime on paid ads to start. 🔑 Key Takeaways: Location is Key: Find a gym owner who sees you as a retention asset, not just a rent check. Price Effectively: Charge what you're worth (closer to $200/visit) so you can work less for the same revenue. Sell Packages: This improves patient commitment, outcomes, and your upfront cash flow. Build a Local Reputation: Get out of your office! Teach workshops, meet other business owners, and build real relationships. Ask for Reviews: Systematically ask happy clients for Google reviews to build social proof and credibility. 🧠 Pro Tip: Pay yourself like a student for the first year and reinvest everything back into the business. The financial freedom you'll have in years 2, 3, and 4 will be massive. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan