The P.T. Entrepreneur Podcast

Just got back from our killer Mastermind event in Dallas, still buzzing from that, and I'll do a full recap soon. But today, I wanted to share a quick one. My son Jack asked about the weather, and the app said "partly cloudy." I told him it was going to be "mostly sunny." Point is, how you frame things, your perspective, it changes everything. After spending two days with 40 incredibly positive, "mostly sunny" entrepreneurs, it really hits home. Choose the positive outlook; there's enough "partly cloudy" crap out there. 🔑 Key Takeaways: Your perspective shapes your reality. "Mostly sunny" feels a lot different than "partly cloudy," even if it's the same forecast. Surround yourself with "mostly sunny" people. Their energy is contagious and lifts you up. Even in negative situations, there's always a lesson. Ask what you can learn to improve. 🧠 Pro Tip: When you check the weather, or face any situation, consciously choose the more positive framing. If it's "partly cloudy," tell yourself (and your kids) it's "mostly sunny." It makes a difference. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Doc Danny here with Yves Gege, my partner in crime at PT Biz. We're diving deep into the 5 stages we see cash practices go through: Proof of Concept, Survival, Success, Turning Pro, and Repeat & Refine. We're not just talking theory; we're using real examples from our mastermind members to show you what to focus on at each stage, common pitfalls, and how to keep moving forward. It's all about pattern recognition, and after coaching so many PTs, we've got a pretty good handle on what works (and what doesn't) as you grow. 🔑 Key Takeaways: Proof of Concept (0-$5k/month): Focus on organization, setting a schedule to create scarcity, and deep community engagement. Local marketing takes time to pay off. Survival ($5k-$10k/month): Time to systemize more, build content (your own videos, social media presence), and refine your backend. Success ($10k-$20k/month): This is a tough stage. You might be turning down opportunities. Stay focused. Decide if you want a lifestyle business or a true business. Consider admin help. Turning Pro ($20k-$40k/month): You can't do this alone. It's about hiring and training staff PTs, becoming a leader, and stepping back to work ON the business. Repeat & Refine ($40k+/month): It's about repeating the process of hiring and training, refining systems, and leading your team. This is where a true, scalable business emerges. 🧠 Pro Tip: No matter what stage you're in, consistently work on local marketing and building relationships. It's the foundation. And don't be afraid to say no to shiny objects; focus on what's working and the core systems of your business. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Had a chat with a buddy who's scaling his chiro practices nationwide, and it got me thinking: growth versus excellence, or growth versus the lifestyle you actually want. His vision is huge, and that's awesome for him. But for me? I realized I want nothing to do with that level of scale. Our cash practice could be way bigger, but we've intentionally stayed smaller to focus on high quality, fewer headaches, and being the best, not the biggest. I still love seeing patients; it gives me personal satisfaction. Your business should support the life you want. Don't get caught in the "growth at all costs" trap if that's not your true goal. 🔑 Key Takeaways: Define what you want your life to look like first, then build your business to support that. Not the other way around. "If you're not growing, you're dying" isn't always true. If you're profitable, content, and happy with your current scale, that's a win. Stop comparing yourself to others. Their goals might be completely different from yours. Focus on your own definition of success and "better." 🧠 Pro Tip: Before you chase growth, ask yourself: "Why am I starting/growing this business? What are my intentions, and what do I want my life, week, month, and year to look like?" Clarity on your personal goals makes business decisions much easier. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Tonight we've got a heavy-hitting roundtable with Doug Kechijian from Resilient Performance Systems and Kelly Starrett from MobilityWod and San Francisco CrossFit. We're diving deep into the state of physical therapy, the debate around standardizing care, and where our profession is headed. It's less about business tactics today and more about the core of what we do: working with messy, multifactorial human beings. Is PT broken? Do we need more standardization, or does that stifle the critical thinking and individualized approach that gets real results? Let's get into it. 🔑 Key Takeaways: Physical therapy isn't "broken"; like any profession, it has more and less competent practitioners. The call for "standardization" often comes from a desire to eliminate practices one disagrees with, rather than a true need for rigid protocols. True standardization requires enforcement. Without it, calls for standardization are often just rhetorical pleas for others to practice a certain way. Physical therapy is often more like coaching than fixing pathology directly. It requires individualized approaches based on patient goals, not just algorithms. The current insurance-based system often incentivizes volume and a "lowest common denominator" approach, which can hinder innovation and true patient-centered care. Transparency in outcomes and a willingness to discuss failures are crucial for the profession's growth, more so than rigid standardization. 🧠 Pro Tip: Focus on your own clinical excellence and problem-solving skills. Be transparent about what you do and why. Instead of demanding standardization, strive to be a practitioner whose results speak for themselves and inspire others. The best way to elevate the profession is by elevating your own practice and sharing what works. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Today's a quick one, but it's something I wish someone had drilled into my head when I started: patience. We're all driven, right? We want success, and we want it fast. But here's the deal: we overestimate what we can do in a few months and massively underestimate what we can do in a few years. Building a business, especially a cash practice, is a marathon, not a sprint. Frustration will hit when things don't happen on your timeline. I've been there. Don't let ambition without patience derail you. 🔑 Key Takeaways: Building a successful practice takes time. Don't get discouraged if you're not seeing massive growth in the first few months. Focus on long term relationship development, not quick wins. Burning bridges to grow fast is a recipe for disaster. True satisfaction comes from helping others achieve their goals, not just hitting business milestones. The financial success is a byproduct of impact. 🧠 Pro Tip: When you're feeling frustrated with the pace of your growth, take a step back and breathe. Remember that 50% of winning is just showing up consistently. Be patient, do the right things, and the results will come. Don't try to force relationships or growth; it often backfires. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

It's been a week of highs and lows. We sold 1,000 books, which is amazing, but also dealt with three pretty negative business situations. I'm getting real about how to handle these events without letting them crush your spirit, using frameworks like "The Obstacle is the Way" and "Extreme Ownership." 🔑 Key Takeaways: When something negative happens, don't shut down. Ask, "What can we learn from this to improve?" Adopt an abundance mentality over a scarcity one. Focus on helping more people, not on stopping your "competitors." Make decisions based on long-term impact and relationships, not short-term anger or fear. You have to be able to disassociate yourself from the emotional rollercoaster of business; stay level-headed. 🧠 Pro Tip: When something goes wrong, respond with "Good." A bad review? Good, now we can improve our patient experience. A legal threat? Good, now we can find the holes in our own business protection. Every negative event is a chance to get stronger. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I had a great chat with Jerry Durham and it sparked a thought: do your employees know what a single new patient is actually worth to your practice? Most don't. I'm talking about why having this conversation with your team is crucial for aligning everyone on the importance of patient experience and revenue generation. 🔑 Key Takeaways: Most employees, especially front desk staff, don't know the lifetime value of a new patient. A new patient can be worth anywhere from $700 to $2000 for a clinic. When your team understands this value, they're more motivated to provide excellent service and convert leads. The revenue from new patients pays salaries, improves benefits, and allows you to reinvest in your people. 🧠 Pro Tip: If your team isn't performing the way you want, it's not their fault, it's yours. It's on you as the owner to communicate why things are important, like the monetary value of every single patient interaction. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I got some wild direct mail from a PT business group, a FedEx envelope with a bag of peanuts inside. I'm breaking down their aggressive, scarcity-based marketing tactics so you can spot them and not get manipulated. There's a big difference between persuasion and using fear to get what you want. 🔑 Key Takeaways: Aggressive marketing uses "pattern interrupts" (like bulky mail) to get your attention. Watch out for scarcity tactics that pit you against competitors and create a fear of missing out (FOMO). Adopt an abundance mentality. There are more than enough people who need our help; we don't need to fight over a small piece of the pie. The way you start a relationship with marketing dictates how that relationship goes forward. Don't start with fear. 🧠 Pro Tip: Knowledge is your defense against manipulation. When you understand the marketing tactics being used, you can see them for what they are and make a clear decision, instead of being driven by a manufactured sense of urgency and fear. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

With the launch of my book, I've seen overwhelming positivity, but also that 1% of negativity. I'm talking about how to handle the haters and negative feedback without letting it derail you. If what you're doing aligns with your core values and mission, you can't let someone else's opinion stop you. 🔑 Key Takeaways: When you put yourself out there, expect 99% positivity and 1% negativity. Don't let the opinion of someone who doesn't matter affect you personally. Negative feedback is often a sign you're doing something right and your message is resonating. If you get a negative review, ask yourself: "Does this align with my values and vision?" If the answer is yes, keep going. 🧠 Pro Tip: "Haters mean you're doing the right thing." If you get negative feedback, see it as confirmation that your message is strong enough to elicit a response. Crickets are far more worrisome. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I'm fired up because today's the day my book, "Fuck Insurance," comes out. In this episode, I'm breaking down exactly why I wrote it: to give you a roadmap to escape the PT mills and insurance-driven bullshit. It's for every PT who feels stuck, burned out, and knows there has to be a better way to use their skills and build a life they love. 🔑 Key Takeaways: The book is a direct response to the problems caused by insurance companies and high-volume PT mills. It provides a tactical roadmap for starting and growing a successful cash practice, focusing on marketing and sales. If you wouldn't send your own parents to the clinic where you work, you need to find or create a new path. The information in this book can change your career, your finances, and your freedom. 🧠 Pro Tip: Sales isn't a dirty word. It's just communicating the value of your solution to someone's problem. Mastering this skill is non-negotiable for a successful cash practice. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan