EP180 | The Stages Of A Cash Practice With Yves Gege

Doc Danny here with Yves Gege, my partner in crime at PT Biz. We're diving deep into the 5 stages we see cash practices go through: Proof of Concept, Survival, Success, Turning Pro, and Repeat & Refine. We're not just talking theory; we're using real examples from our mastermind members to show you what to focus on at each stage, common pitfalls, and how to keep moving forward. It's all about pattern recognition, and after coaching so many PTs, we've got a pretty good handle on what works (and what doesn't) as you grow.

🔑 Key Takeaways:

• Proof of Concept (0-$5k/month): Focus on organization, setting a schedule to create scarcity, and deep community engagement. Local marketing takes time to pay off.
• Survival ($5k-$10k/month): Time to systemize more, build content (your own videos, social media presence), and refine your backend.
• Success ($10k-$20k/month): This is a tough stage. You might be turning down opportunities. Stay focused. Decide if you want a lifestyle business or a true business. Consider admin help.
• Turning Pro ($20k-$40k/month): You can't do this alone. It's about hiring and training staff PTs, becoming a leader, and stepping back to work ON the business.
• Repeat & Refine ($40k+/month): It's about repeating the process of hiring and training, refining systems, and leading your team. This is where a true, scalable business emerges.

🧠 Pro Tip: No matter what stage you're in, consistently work on local marketing and building relationships. It's the foundation. And don't be afraid to say no to shiny objects; focus on what's working and the core systems of your business.

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