The P.T. Entrepreneur Podcast

A friend of mine got a cold message from a new grad asking for hours of free mentorship, and it highlights a huge mistake I see all the time. You can't start a relationship by asking to "pick someone's brain." Real, valuable relationships are built on mutual respect and leading with value, not taking it. I'll tell you how to do it the right way. 🔑 Key Takeaways: Never lead with an ask. Don't ask a busy person for their time before providing any value. Ask yourself how you can help the person you want to connect with. Make their life easier. Time is a non-renewable resource. Respect other people's time as much as you do your own. Be genuinely interested in other people. Ask them questions instead of just talking about yourself. 🧠 Pro Tip: Read How to Win Friends and Influence People. It's a masterclass on how to be a good human and build strong connections by genuinely caring about others. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I just got back from CSM and it was a blast. It had been 10 years since my last one, and I wanted to share my biggest takeaways. I cover the exciting growth of the performance PT community, why today's students are so impressive, and why conferences are more about handshakes than lectures. It was a great reminder of how powerful in-person connection is. 🔑 Key Takeaways: The performance PT community is alive, growing, and the future of our profession. Today's PT students are smarter, more connected, and more entrepreneurial than ever before. Conferences are more about building relationships than consuming content. The real value is in the connections you make. Consistent, authentic content is incredibly powerful for building a brand and relationships at scale. Our profession still buys a lot of useless modalities. Focus on what actually works and creates lasting change. 🧠 Pro Tip: Don't just live in the middle. Take a stance on something, share what you believe in, and be genuine. The right people will find you. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

If you're starting your practice by subleasing space in a gym, listen up. I see so many PTs make one huge mistake when negotiating their rent: agreeing to a percentage-based model. I'm telling you why a flat monthly rent is a much better, safer, and more autonomous way to go for the long-term health of your business. 🔑 Key Takeaways: Don't agree to pay a percentage of your revenue as rent. It gets incredibly expensive as you grow. Negotiate a flat monthly rent from the start. It gives you autonomy and financial privacy. People get weird with money. You don't want your landlord seeing your revenue and developing resentment or jealousy. Position yourself as an asset that helps the gym with member retention, not just another revenue stream for them. 🧠 Pro Tip: Take a chance on yourself. If you believe in your business, commit to a flat rent. It establishes a professional boundary and protects your upside. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I had a great chat with my friend Dr. Theresa Larson about her amazing entrepreneurial journey. She's gone from a one-on-one PT to a business owner who runs corporate wellness programs, an adaptive athlete program, and more. We talked about how she built it, the challenges of cold outreach, and what it's like juggling it all as a mom. It's a powerful look at what's possible with a PT degree. 🔑 Key Takeaways: Your PT skills are valuable outside of the clinic. Think bigger about corporate wellness, speaking, and consulting. To grow, you have to get out of the one-on-one grind and build a team that believes in your vision. Cold outreach is a numbers game. You will face rejection, so believe in your message and stay consistent. Being a mom and an entrepreneur is tough, but the flexibility you create is priceless. 🧠 Pro Tip: When an opportunity comes up, say yes and figure it out. Theresa said "yes" to a corporate wellness program before she had it fully built, and it launched a huge part of her business. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

So you're building a website and you're stuck on which platform to use: Weebly, Squarespace, or WordPress? I'm here to tell you to stop worrying about the tech. The platform matters way less than your message. Your website has one job: to convince a potential patient they're in the right place, and do it fast. 🔑 Key Takeaways: The platform you use is less important than the message you communicate. Your website must clearly answer three questions in 5-10 seconds: Who do you serve? What do you do? How do I get in touch? Use powerful images and clear language that speaks directly to your ideal client. Don't get paralyzed by the tech. A simple website with a clear message will outperform a fancy one with a confusing message every time. 🧠 Pro Tip: Put an image of your ideal client front and center on your homepage. If you help runners, show a runner. It immediately tells them they're in the right spot. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I sat down with Quinn Henoch from Clinical Athlete, and we finally dug into the business side of what he does. He shares his early struggles with confidence and pricing, how he built his platform, and his strategies for staying focused. It's an awesome look at how to balance clinical work with entrepreneurship and make a huge impact on the profession. 🔑 Key Takeaways: Your confidence as a clinician is directly tied to your confidence in charging what you're worth. Building relationships and networking is key. It can give you a platform to launch your own ideas. To get real work done, you have to be ruthless with distractions. Schedule your "magic time" and protect it. Don't put pressure on your passion to make money right away. Build it on the side until it can support itself. 🧠 Pro Tip: When it's time for deep work, eliminate distractions. Quinn puts his phone in his trunk and uses apps to pause his email. Do what you have to do to get in the zone. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

A PT in our Facebook group asked, "How do you make the decision to jump?" It's a common fear, and I want to tackle it head-on. There is no "perfect" time to start your own practice. The biggest thing holding you back isn't your clinical skill set; it's your mindset and lack of confidence. The good news is, that's something you can build. 🔑 Key Takeaways: There's no right or wrong time to start. You just have to decide and do it. Your clinical skills are probably fine. Your real limiting factor is your confidence. Remember, personal trainers with a weekend cert charge a premium. You are an expert and are worth far more. The best way to build confidence is to take action. Start a side hustle and get that first paying client. 🧠 Pro Tip: Getting that first cash payment from a patient who is happy with your service is one of the biggest confidence boosters you will ever experience. It makes it real. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Let's get into a little marketing math. I know, I know, but trust me, this is the most important concept you need to understand to grow your practice. If you don't know what a new patient is worth to your business over the course of a year, you can't make smart decisions about what to spend on marketing. This is the key to unlocking scalable growth. 🔑 Key Takeaways: You MUST know what a new patient is worth to you. This is often called Lifetime Value (LTV). Calculate your average revenue per visit and the average number of visits per patient. Don't forget retention! A continuity or wellness plan dramatically increases a patient's value. Once you know your numbers, you can confidently decide how much to spend to acquire a new patient. 🧠 Pro Tip: If a new patient is worth $1,480 to you over a year, would you spend $400 to get them in the door? Yes, all day long. If you don't know those numbers, you're just guessing. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Feeling overwhelmed with creating content for social media? You're not alone. The secret to consistency isn't doing more; it's doing less, but better. I'll walk you through how to pick your battles and set up a system so you're not constantly scrambling to post something. 🔑 Key Takeaways: Stop trying to be on every platform. Pick ONE primary content channel (blog, video, or podcast) to master. Choose ONE primary social media platform for distribution and engagement. Batch your content. Get 2-6 weeks ahead so you're never in a reactive panic. Create a content calendar. An organized plan is the key to consistency. 🧠 Pro Tip: Pick your main content channel and your main social platform and commit to them almost exclusively for 6-12 months. That focus will lead to real growth. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

My buddy Yves and I were talking about the single most important thing you can do to grow your practice: stop trying to be everything to everyone. When you niche down and become the undeniable expert for a specific group, your marketing becomes easier, your message gets clearer, and you start attracting the exact clients you love to work with. It's the difference between being a generic restaurant and being the must-visit food truck that has a line around the block. 🔑 Key Takeaways: Niching down is crucial. Trying to be a generalist waters down your message and makes marketing difficult. Identify where your ideal clients congregate, both in-person (gyms, clubs, races) and online (Facebook groups, forums). Speak your client's language. Using their specific terminology builds instant rapport and credibility. Use content to solve your niche's specific problems, which positions you as the expert and builds trust over time. 🧠 Pro Tip: Think of your practice like a food truck. What's the one thing you do better than anyone else? Focus your marketing and branding entirely on that one thing, and you'll attract a loyal following who can't get enough. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan