The P.T. Entrepreneur Podcast EP157 | What Website Platform Should I Use?
Jan 23, 2019
12:25
So you're building a website and you're stuck on which platform to use: Weebly, Squarespace, or WordPress? I'm here to tell you to stop worrying about the tech. The platform matters way less than your message. Your website has one job: to convince a potential patient they're in the right place, and do it fast.
π Key Takeaways:
- The platform you use is less important than the message you communicate.
- Your website must clearly answer three questions in 5-10 seconds: Who do you serve? What do you do? How do I get in touch?
- Use powerful images and clear language that speaks directly to your ideal client.
- Don't get paralyzed by the tech. A simple website with a clear message will outperform a fancy one with a confusing message every time.
π§ Pro Tip: Put an image of your ideal client front and center on your homepage. If you help runners, show a runner. It immediately tells them they're in the right spot.
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