The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
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Jun 20, 2024 • 11min

Ep721 | Should You Complete A Residency Or Fellowship?

In this episode, Dr. Danny discusses the importance of continuing education for physical therapists, especially in running successful cash-based practices. He shares his personal journey with mentorship from renowned clinicians like Kelly Starrett and examines the benefits and drawbacks of residency and fellowship programs. Dr. Danny highlights the need for programs that offer practical clinical training over research-heavy curriculums, recommending the Institute for Athlete Regeneration. He emphasizes that clinical excellence alone does not guarantee business success, advocating for a balanced educational approach that includes business management skills. The episode underscores the significance of investing in ongoing education, finding mentors, and pursuing advanced programs if driven by a strong clinical passion, to reduce burnout, enhance patient care, and ensure the sustained growth of cash-based practices. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Jun 18, 2024 • 32min

Ep720 | Lessons Learned Abroad

In this episode, Dr. Danny shares his experiences from Milan, Italy, where he taught a Ready State course with Kelly Starrett, underscoring how movement connects clinicians and coaches globally through a shared passion for improving physical health. He contrasts Italy's education and regulation in healthcare and fitness with those in the US, noting challenges like limited degree access and lower perceived value of fitness services in Italy. Dr. Danny observes differences between Milan and smaller Italian towns, emphasizing how local culture and tight-knit communities influence business strategies. He discusses the entrepreneurial mindset in the US, characterized by rapid growth potential, versus Italy's strong social safety nets and cultural attitudes towards ambition. Ultimately, he encourages US practitioners to appreciate their favorable environment for building successful health and fitness businesses. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Jun 13, 2024 • 10min

Ep719 | Proof That You're Incredibly Valuable

In this episode of the PT Entrepreneur Podcast, Doc Danny explores the broader value that physical therapists offer beyond injury treatment. He shares insights from personal experiences with sleep deprivation and highlights the significance of prioritizing sleep and overall health for entrepreneurs. Doc Danny recounts a presentation he gave on sleep, which was well-received and impactful, emphasizing the potential role of physical therapists as health and wellness coaches. He advocates for a "performance-based clinician" approach that integrates injury treatment with holistic health guidance, encouraging physical therapists to leverage their expertise to better serve patients and build sustainable businesses. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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Jun 11, 2024 • 37min

Ep718 | No Money No Mission

Doc Danny discusses the importance of optimizing the average visit rate for physical therapy practices, emphasizing the need for higher prices to support business sustainability and employee compensation. He explores the psychological barriers clinicians face when raising prices and encourages setting prices that reflect service value. By increasing the average visit rate, practice owners can attract top talent, scale their practice, and offer exceptional care, ultimately creating a thriving and impactful business.
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Jun 6, 2024 • 10min

Ep717 | How To Increase Your Paid Ads Success

Doc Danny, a marketing expert, discusses how a captivating Instagram profile can boost ad success for physical therapy businesses. Emphasizing the role of social media in customer engagement and credibility, he advocates for consistent, relevant content and a strong online presence. The episode also introduces a PTBiz challenge to help businesses transition from part-time to full-time, focusing on income replacement and effective marketing strategies.
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Jun 4, 2024 • 25min

Ep716 | Scale Pitfalls To Be Aware Of

In this podcast, Doc Danny explores the challenges faced by practice owners when scaling their businesses. He highlights the importance of understanding growth cycles, preparing for increased workloads, and communicating with partners to navigate challenges effectively. Doc Danny emphasizes the temporary decrease in profitability during scaling due to new overhead costs and advocates for strategic debt financing to support growth. Additionally, he discusses the emotional toll of supporting employees and underscores the pride that comes with providing jobs. By emphasizing clear communication, financial acumen, and responsibility towards employees, practice owners can better prepare for and overcome the obstacles of business growth. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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May 30, 2024 • 12min

Ep715 | Why You Should Charge What You're Worth

Explore the importance of aligning prices with market costs in service-based businesses like physical therapy. Overcome pricing discomfort and base decisions on financial realities for business sustainability. Address psychological barriers to enable growth and employee compensation.
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May 28, 2024 • 29min

Ep714 | PT Biz Clinic Road Trip Lessons Learned

In a this podcast episode, Doc Danny shared insights from his PT Biz Clinic Tour Road Trip across the southeastern United States, discussing the evolving landscape of cash-based physical therapy practices. He emphasized the changing perception of scalability, noting that clinics can thrive even in smaller markets with populations as low as 10,000, driven by skilled clinicians and strong branding. Doc Danny debunked the notion that success is limited to larger urban areas, highlighting the growth potential in small towns with lower overhead costs and less competition. Overall, he is optimistic about the future of cash-based PT practices, emphasizing the opportunities for growth, personalized care, and clinician well-being in the industry. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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May 23, 2024 • 9min

Ep713 | One Discovery Call Tweak That Makes A Massive Difference

Discover the importance of pre-framing in discovery calls for physical therapy businesses to enhance patient retention and conversion rates. Learn how this approach can boost conversion rates and improve patient outcomes, leading to revenue growth. Focus on building rapport, establishing authority, and optimizing the initial patient interaction process for a more efficient and effective patient care experience.
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May 21, 2024 • 1h 8min

Ep712 | Mastering The Discovery Call With Jeremy Dupont

In a this podcast episode, the hosts explore the critical role of effective communication and sales skills in the success of physical therapists, especially in cash-based practices. They address the common challenge of converting leads into clients by emphasizing the importance of structured approaches and scripts, with Jeremy sharing his own struggles on the topic. The discussion highlights the "discovery call" as a key moment to establish rapport, understand client needs, and highlight the benefits of cash-based PT services. Overcoming objections like insurance coverage concerns is discussed, promoting transparent pricing and value proposition to encourage clients to commit. The significance of scripting and staff training for call handling is emphasized for improved conversion rates and practice scalability. The episode introduces The Patch System as a valuable resource for therapists aiming to enhance sales processes and elevate their businesses. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

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