
The P.T. Entrepreneur Podcast
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Latest episodes

Apr 25, 2024 • 15min
Ep705 | Why You Need Predictable Marketing
In this episode, Doc Danny discusses the key challenges faced by service-based businesses, specifically physical therapy practices. He examines three main limitations: acquiring new clients, expanding physical space, and hiring the right staff. The primary focus is on client acquisition, highlighting the unpredictability of traditional strategies like word-of-mouth referrals. Doc Danny outlines four key areas: maximizing referrals, local marketing, digital presence, and paid advertising. Implementing strategies in these areas enables businesses to reliably attract new clients, facilitating growth and expansion. Doc Danny encourages listeners to assess their current efforts and consider resources like the Physical Therapy Business Mastermind and the Clinical Rainmaker Program for assistance. Tune in to gain insights into overcoming constraints in service-based businesses! Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Apr 23, 2024 • 49min
Ep704 | Developing A Physical Product With Nate Henry
In this podcast episode, Doc Danny and Nate Henry share their experiences navigating the Army-affiliated physical therapy program at Baylor University and their subsequent career paths, which led them to Columbus, Georgia. Nate's post-military journey is highlighted, as he collaborated with Troy, an investment banker, to develop myopox, an electrical stimulation device aimed at enhancing dry needling procedures for veterans through their nonprofit, the Resiliency Project. The challenges of communication with a Chinese manufacturer, FDA approval, and marketing strategies are discussed, underscoring the importance of partnerships and perseverance in the medical device industry. Nate's commitment to further innovation in physical therapy and sports medicine is emphasized, with listeners encouraged to support their venture.

Apr 18, 2024 • 13min
Ep703 | The Danger Of Living A Lukewarm Life
In this episode of the podcast, Dr. Danny explores the concept of living a "lukewarm life" and why it is a dangerous place to be. He starts by describing this predicament as a state where one doesn't hate their job or situation, but also doesn't love it. This is a common situation for many people, especially those in clinical director roles or other stable positions that lack true fulfillment. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Apr 16, 2024 • 27min
Ep702 | Business Lessons From The Masters Golf Tournament
In this episode of the podcast, Doc Danny recounts his recent experience at the prestigious Masters golf tournament held at the Augusta National Golf Course. Securing tickets through a challenging lottery system, Doc Danny and his wife were fortunate to attend the Monday practice round. Reflecting on his past employment at Augusta National during high school, Doc Danny gains fresh insights while attending with first-time visitors. He highlights key business lessons learned from the Masters, including effective communication, successful branding through merchandise, meticulous attention to detail, and the cultivation of exclusivity through symbolic elements like the coveted green jackets. Furthermore, Doc Danny underscores the importance of identifying unique brand elements, as exemplified by the iconic food offerings at the Masters. Ultimately, he emphasizes how these lessons in crafting an exceptional customer experience are universally applicable and can contribute to the success of any business. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Apr 11, 2024 • 11min
Ep701 | Why We Undervalue Ourselves
In this podcast episode, Doc Danny addresses the prevalent undervaluation of physical therapists' expertise, drawing parallels to professions like software development. Through poignant anecdotes and impassioned advocacy, he highlights the transformative impact of physical therapy interventions and urges fellow therapists to reassess their pricing strategies to reflect the true value they bring to clients' lives. By embracing a mindset that recognizes their worth, physical therapists can not only enhance personal satisfaction but also cultivate sustainable business success, ultimately emphasizing the importance of pricing their expertise accordingly. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Apr 9, 2024 • 28min
Ep700 | Cash-Based Practice Business Finance 101
In this podcast episode, Doc Danny discusses the significance of financial understanding in a physical therapy business, emphasizing the stages of profitability in a cash-based or hybrid practice. He highlights the most profitable stage as the initial phase with the owner as the sole provider, leading to high net profit margins, but warns about the challenges of the growth stage when transitioning to a standalone clinic with increased overhead costs. Doc Danny stresses the importance of non-active revenue and expanding the clinic with additional providers to enhance business resilience and value. He encourages owners to embrace the growth. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Apr 4, 2024 • 12min
Ep699 | Why Plan Of Care Packages Are So Important
In this episode, Dr. Danny discusses the significance of incorporating a plan of care package in cash-based physical therapy practices. He highlights the issue of patients discontinuing care prematurely and stresses the importance of committing to a full plan to address underlying issues effectively. By implementing upfront commitment to a plan of care package, clinics can benefit from stable cash flow, improved patient outcomes, increased referrals, and opportunities for additional services. However, a key challenge lies in the lack of sales training for clinicians, which can be addressed through specialized programs like the "Clinical Rainmaker" to enhance the sales process seamlessly. Dr. Danny underscores the pivotal role of plan of care packages in the success of cash-based physical therapy practices and urges listeners to adopt this strategy for enhanced clinical and financial results. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Apr 2, 2024 • 1h 8min
Ep698 | Lessons Learned From The Spring 2024 Mastermind Event
The podcast discusses lessons learned from a recent PT Biz Mastermind event, focusing on the importance of a supportive community for entrepreneurs. It highlights the benefits of sharing wins and challenges, attracting and retaining talent for business growth, navigating leadership challenges, and the power of gratitude. The episode also explores unique locations for events and provides insights on transitioning from part-time to full-time in physical therapy.

Mar 28, 2024 • 12min
Ep697 | Is It Too Late To Start A Cash-Based Clinic?
In this episode of the podcast, Doc Danny addresses the common concern among healthcare clinicians, specifically physical therapists, who feel that they may have missed out on the opportunity to start their own private practice. He provides a different perspective on this issue, explaining that although the landscape has changed over the years, there is still a large untapped market of individuals who are unaware of or not actively seeking out cash-based or hybrid practices. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Mar 26, 2024 • 31min
Ep696 | How To Gain Business Momentum
In this episode, Doc Danny explores the concept of momentum in business and life, using his son's journey in 6th grade as a powerful example. He emphasizes the importance of consistent progress, focusing on the process, and staying emotionally stable for long-term success. Doc Danny shares valuable insights on measuring progress, making incremental improvements, and overcoming challenges to sustain momentum toward achieving goals. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur