
The P.T. Entrepreneur Podcast
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Latest episodes

May 30, 2024 • 12min
Ep715 | Why You Should Charge What You're Worth
Explore the importance of aligning prices with market costs in service-based businesses like physical therapy. Overcome pricing discomfort and base decisions on financial realities for business sustainability. Address psychological barriers to enable growth and employee compensation.

May 28, 2024 • 29min
Ep714 | PT Biz Clinic Road Trip Lessons Learned
In a this podcast episode, Doc Danny shared insights from his PT Biz Clinic Tour Road Trip across the southeastern United States, discussing the evolving landscape of cash-based physical therapy practices. He emphasized the changing perception of scalability, noting that clinics can thrive even in smaller markets with populations as low as 10,000, driven by skilled clinicians and strong branding. Doc Danny debunked the notion that success is limited to larger urban areas, highlighting the growth potential in small towns with lower overhead costs and less competition. Overall, he is optimistic about the future of cash-based PT practices, emphasizing the opportunities for growth, personalized care, and clinician well-being in the industry. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

May 23, 2024 • 9min
Ep713 | One Discovery Call Tweak That Makes A Massive Difference
Discover the importance of pre-framing in discovery calls for physical therapy businesses to enhance patient retention and conversion rates. Learn how this approach can boost conversion rates and improve patient outcomes, leading to revenue growth. Focus on building rapport, establishing authority, and optimizing the initial patient interaction process for a more efficient and effective patient care experience.

May 21, 2024 • 1h 8min
Ep712 | Mastering The Discovery Call With Jeremy Dupont
In a this podcast episode, the hosts explore the critical role of effective communication and sales skills in the success of physical therapists, especially in cash-based practices. They address the common challenge of converting leads into clients by emphasizing the importance of structured approaches and scripts, with Jeremy sharing his own struggles on the topic. The discussion highlights the "discovery call" as a key moment to establish rapport, understand client needs, and highlight the benefits of cash-based PT services. Overcoming objections like insurance coverage concerns is discussed, promoting transparent pricing and value proposition to encourage clients to commit. The significance of scripting and staff training for call handling is emphasized for improved conversion rates and practice scalability. The episode introduces The Patch System as a valuable resource for therapists aiming to enhance sales processes and elevate their businesses. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

May 16, 2024 • 11min
Ep711 | The Right Way To Look At Equipment Financing
In this podcast episode, Dr. Danny explores the crucial topic of equipment acquisition for physical therapy clinics. He highlights the importance of financially justifying new equipment, comparing it to real estate investments aimed at generating positive cash flow. Through case studies, such as a clinic's profitable investment in a shockwave therapy unit and another's creation of a secondary revenue stream by renting out a golf simulator, Dr. Danny illustrates how assessing potential revenue and client benefits is key. He also discusses the advantages of depreciating equipment for tax purposes and using debt to enhance cash flow, emphasizing that new purchases should align with the clinic's financial goals and patient care enhancements. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

May 14, 2024 • 1h 3min
Ep710 | Navigating The Unknown Of Entrepreneurship With Brooke Miller
Entrepreneur Brooke Miller, alongside hosts, discuss challenges of entrepreneurship like toxic confidence, team trust, and adaptability. Insights on different entrepreneurial approaches, life events impacting mindset, and supporting future generations in pursuing passion and skills are shared.

May 9, 2024 • 15min
Ep709 | Fear And How To Deal With It In Business
In this episode, Doc Danny explores the common challenge of fear that entrepreneurs face on their journey. Insights from a performance coach shed light on fear at two key stages: starting and expanding a practice. Starting out brings fear of income uncertainty, but Doc Danny reassures entrepreneurs that failure is unlikely. Utilizing resources like the PT Entrepreneur 5-Day Challenge can aid in financial planning. The fear of expansion involves increased risk and responsibility, akin to navigating a snowboard too fast. Despite fears, Doc Danny emphasizes the potential rewards of entrepreneurship - freedom, impact, and personal growth through overcoming fear. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

May 7, 2024 • 33min
Ep708 | The 4 Ways To Add Massive Value To Your Business
In a recent podcast episode, Doc Danny highlights the significance of conducting exit interviews when employees depart from a company. Emphasizing the need for a safe and open environment during these interviews, he encourages business owners to embrace feedback without defensiveness. The goal is to gather valuable insights to enhance company culture, compensation, job roles, and leadership. The podcast underlines the importance of providing constructive feedback to departing employees to aid in their future development. Ultimately, exit interviews are portrayed as a tool for improving management practices and fostering a positive work environment, promoting growth and learning with an open mindset. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

May 2, 2024 • 14min
Ep707 | The Massive Value Of An Exit Interview
In this recent podcast episode, Doc Danny highlights the significance of conducting exit interviews when employees depart from a company. Emphasizing the need for a safe and open environment during these interviews, he encourages business owners to embrace feedback without defensiveness. The goal is to gather valuable insights to enhance company culture, compensation, job roles, and leadership. The podcast underlines the importance of providing constructive feedback to departing employees to aid in their future development. Ultimately, exit interviews are portrayed as a tool for improving management practices and fostering a positive work environment, promoting growth and learning with an open mindset. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Apr 30, 2024 • 1h 16min
Ep706 | Cash-Based Practice Marketing That's Working Now With Jeremy Dupont
In this podcast episode, Doc Danny and Jeremy Dupont discuss effective marketing strategies for physical therapy practices, emphasizing the importance of tracking metrics, data-driven decision making, and successful internal marketing campaigns to acquire new patients. They introduce Patch, a company providing services to set up backend systems, run Google Ads, and conduct tailored marketing campaigns. Key points include comparing Google Ads and Facebook Ads, implementing reason-why campaigns, and highlighting continuity and backend systems for long-term practice success. Clinicians interested in working with Patch are encouraged to visit their website, book a call with Jeremy, or follow him on Instagram for more information. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur