
The P.T. Entrepreneur Podcast
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Latest episodes

Jul 4, 2024 • 15min
Ep725 | The Best Way To Ruin Your Practice
In this podcast episode, Doc Danny emphasizes the critical role of effective leadership in the success of healthcare businesses. He argues that the primary determinant of a business's growth or stagnation is the leadership skills and personal attributes of the owner. The discussion highlights the importance of soft skills over hard skills, the challenges of managing employees, and the impact of respectful communication on morale. Essential leadership qualities such as self-awareness, patience, and clarity are crucial, and leadership development is a continuous journey. Cultivating leadership skills early, especially among young clinicians, is vital for scaling healthcare practices successfully. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Jul 2, 2024 • 27min
Ep724 | A Simple Business Finance Set Up
In this episode, Doc Danny emphasizes the importance of proper financial management for cash-based or hybrid physical therapy practices. Sharing his past mistakes, he explains that simply comparing monthly bank balances can overlook key variables like delayed payments and expenses. He advocates for regular financial meetings to review all financial aspects, and describes a 4-account system to simplify tax management by separating business and personal finances, setting aside tax funds, and automating transfers. Doc Danny offers practical advice to enhance financial management skills and ensure the long-term success of physical therapy practices. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Jun 27, 2024 • 14min
Ep723 | The Importance Of The Second Sale
The podcast discusses the 'second sale' in physical therapy, emphasizing the importance of continuous patient engagement for a sustainable business model. Dr. Danny shares insights on transitioning patients to secondary services to reduce the need for new leads, leading to broader health goals and loyal clientele.

Jun 25, 2024 • 32min
Ep722 | Important Trends In The PT World
Discussing trends in lifestyle and regenerative medicine, AI impact on physical therapy, and niche specialization in the PT world. Encourages therapists to adapt and thrive amidst evolving opportunities in healthcare. Explore the potential for partnerships with clinics offering hormone optimization and peptide therapy.

Jun 20, 2024 • 11min
Ep721 | Should You Complete A Residency Or Fellowship?
In this episode, Dr. Danny discusses the importance of continuing education for physical therapists, especially in running successful cash-based practices. He shares his personal journey with mentorship from renowned clinicians like Kelly Starrett and examines the benefits and drawbacks of residency and fellowship programs. Dr. Danny highlights the need for programs that offer practical clinical training over research-heavy curriculums, recommending the Institute for Athlete Regeneration. He emphasizes that clinical excellence alone does not guarantee business success, advocating for a balanced educational approach that includes business management skills. The episode underscores the significance of investing in ongoing education, finding mentors, and pursuing advanced programs if driven by a strong clinical passion, to reduce burnout, enhance patient care, and ensure the sustained growth of cash-based practices. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Jun 18, 2024 • 32min
Ep720 | Lessons Learned Abroad
In this episode, Dr. Danny shares his experiences from Milan, Italy, where he taught a Ready State course with Kelly Starrett, underscoring how movement connects clinicians and coaches globally through a shared passion for improving physical health. He contrasts Italy's education and regulation in healthcare and fitness with those in the US, noting challenges like limited degree access and lower perceived value of fitness services in Italy. Dr. Danny observes differences between Milan and smaller Italian towns, emphasizing how local culture and tight-knit communities influence business strategies. He discusses the entrepreneurial mindset in the US, characterized by rapid growth potential, versus Italy's strong social safety nets and cultural attitudes towards ambition. Ultimately, he encourages US practitioners to appreciate their favorable environment for building successful health and fitness businesses. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Jun 13, 2024 • 10min
Ep719 | Proof That You're Incredibly Valuable
In this episode of the PT Entrepreneur Podcast, Doc Danny explores the broader value that physical therapists offer beyond injury treatment. He shares insights from personal experiences with sleep deprivation and highlights the significance of prioritizing sleep and overall health for entrepreneurs. Doc Danny recounts a presentation he gave on sleep, which was well-received and impactful, emphasizing the potential role of physical therapists as health and wellness coaches. He advocates for a "performance-based clinician" approach that integrates injury treatment with holistic health guidance, encouraging physical therapists to leverage their expertise to better serve patients and build sustainable businesses. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Jun 11, 2024 • 37min
Ep718 | No Money No Mission
Doc Danny discusses the importance of optimizing the average visit rate for physical therapy practices, emphasizing the need for higher prices to support business sustainability and employee compensation. He explores the psychological barriers clinicians face when raising prices and encourages setting prices that reflect service value. By increasing the average visit rate, practice owners can attract top talent, scale their practice, and offer exceptional care, ultimately creating a thriving and impactful business.

Jun 6, 2024 • 10min
Ep717 | How To Increase Your Paid Ads Success
Doc Danny, a marketing expert, discusses how a captivating Instagram profile can boost ad success for physical therapy businesses. Emphasizing the role of social media in customer engagement and credibility, he advocates for consistent, relevant content and a strong online presence. The episode also introduces a PTBiz challenge to help businesses transition from part-time to full-time, focusing on income replacement and effective marketing strategies.

Jun 4, 2024 • 25min
Ep716 | Scale Pitfalls To Be Aware Of
In this podcast, Doc Danny explores the challenges faced by practice owners when scaling their businesses. He highlights the importance of understanding growth cycles, preparing for increased workloads, and communicating with partners to navigate challenges effectively. Doc Danny emphasizes the temporary decrease in profitability during scaling due to new overhead costs and advocates for strategic debt financing to support growth. Additionally, he discusses the emotional toll of supporting employees and underscores the pride that comes with providing jobs. By emphasizing clear communication, financial acumen, and responsibility towards employees, practice owners can better prepare for and overcome the obstacles of business growth. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur