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The P.T. Entrepreneur Podcast
Ep782 | Email Marketing For The Win
Jan 21, 2025
Discover the powerful impact of email marketing on patient growth in clinics. Learn how to craft engaging story-lesson emails that resonate with your audience. Highlight success stories of clients to build trust and loyalty. Find out how curated content can add value while direct asks can drive new patient inquiries. Plus, explore a unique five-day challenge aimed at helping part-time therapists shift to full-time practice. Transform your communication strategy and watch your practice thrive!
29:55
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Quick takeaways
- Effective email marketing strategies, including client win stories and curated value content, can significantly enhance patient engagement and trust.
- Maintaining a structured approach to email campaigns, such as direct asks tied to seasonal events, fosters client activation and business growth.
Deep dives
The Importance of Email Lists
Collecting contact information is crucial for building a successful practice, yet many practitioners overlook this step. Early experiences revealed the significant lost revenue by not capturing the names and emails of workshop attendees. To effectively follow up with potential clients after local events, practitioners can offer valuable resources, such as links to exercises discussed during workshops, in exchange for their contact information. This approach not only builds an email list but also creates opportunities for future engagement, turning initial interest into potential clients.
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Discover
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