The P.T. Entrepreneur Podcast
Ep766 | Franchising A Cash-Based PT Clinic With Ariel Edwards
Nov 26, 2024
Dr. Ariel Edwards, co-founder of Fixxed Studios, shares her inspiring journey in establishing a cash-based physical therapy practice with a unique franchise model. She discusses her partnership with a gym owner to create innovative services like dry needling and dynamic cupping. Ariel delves into the challenges of franchising, including navigating state regulations and maintaining brand consistency. She also highlights opportunities for physical therapists seeking new career paths and her vision to expand Fixxed nationwide, enhancing wellness and flexibility in the field.
36:06
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Quick takeaways
- Ariel Edwards emphasizes the significance of partnering with a business-savvy individual to successfully launch and operate a cash-based PT clinic.
- The decision to franchise Fixxed Studios necessitates careful planning, including creating an operations manual and navigating legal regulations for expansion.
Deep dives
Building a Cash-Based Practice
The journey to starting a cash-based practice begins with identifying a gap in the current healthcare model. The speaker emphasizes the importance of leveraging specific skills, such as dry needling, to attract clients. Collaborating with a business partner who has a complementary skill set can enhance the success of the practice by combining clinical expertise with strong business acumen. This partnership allowed for innovative service offerings, like incorporating fitness and injury treatment within a single business model, responding directly to client needs.
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