We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good
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Jun 16, 2023 • 21min

437. Storytelling for Good (Part 1) - Jon McCoy, CFRE and Becky Endicott, CFRE

It’s no secret that we believe in the power of storytelling to do more good in the world. In our new Storytelling for Good Friday series, we’re diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work🔍💡Learn Mindsets needed for storytellingHow to incorporate storytelling into your orgs everyday operationsThe importance of building your storybankEpisode Highlights#AMA Question 1: “Who is the hero? (the donor or the beneficiary - or the collective)” (3:30)The collective is the hero (4:15)#AMA Question 2: “How do I find the right people’s story to tell - I have no board members to ask?”(9:50)Engagement signals to look for to help develop your stories (12:00)Tech tools and resources we love to help you elevate your storytelling (17:00)Storytelling for Good: We Are For Good Premium Course (21:00)For more information + episode details visit: weareforgood.com/episode/437.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Jun 14, 2023 • 40min

436. Building Sustainable Movements for Systems Change - Deepa Iyer

Meet Deepa.  She's played many roles in supporting social movements, weaver, frontline responder, storyteller + guide. Her political and community homes include Asian American, South Asian, Muslim, and Arab ecosystems where she spent fifteen years in policy advocacy and coalition building in the wake of the September 11 attacks and the ensuing backlash. She now leads projects on solidarity and social movements at the Building Movement Project, a national nonprofit organization catalyzing social change through research, relationships, and resources. Don’t miss this conversation that’ll provide the building blocks for building sustainable movements💪Today's GuestDeepa Iyer, Senior Director, Strategic Initiatives, Building Movement ProjectEpisode HighlightsDeepa’s story and journey to where she is today (3:30)Lessons learned from building movements (5:15)The role of nonprofits in building movements (8:40)The importance of reflection (11:20)Overview of the framework within Deepa’s book “Social Change Now: A Guide for Reflection and Connection” (14:15)Deepa’s reflections on her own journey using this framework (17:40)Defining solidarity (22:05)Deepa’s advice for young professionals that want to be change-makers (26:30)Resources and tools from Building Movement Project (30:00) A powerful moment of philanthropy in Deepa’s life (32:05)Deepa’s One Good Thing: How are we tending to the urgency of now? (34:30)How to connect with Deepa (36:00)For more information + episode details visit: weareforgood.com/episode/436.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Jun 12, 2023 • 41min

435. Reimagining Community Foundations Through Transparency, Accessibility, and the Joy of Giving -Amy Freitag

Meet Amy. Last summer, she became only the fourth leader in the nearly 100-year history of The New York Community Trust, one of America's oldest and most respected community foundations. Drawing from her diverse background in environmental advocacy, the arts, LGBTQ issues, and historic preservation, Amy's passion and energy are shaking up this longstanding institution. Tune in to celebrate the joy of giving and the incredible impact of community foundations🎉💡Learn Demystifying Community FoundationsHow Community Foundations are meeting the momentUsing milestones to build relationships and set the stage for the futureToday's GuestAmy Freitag, President, The New York Community TrustEpisode HighlightsAmy’s story and journey to where she is today (3:50)Demystifying Community Foundations (6:15)How to partner with community foundations (9:45)How Community Foundations are meeting the moment (15:20)Showcasing the joy of giving at The New York Community Trust (21:35)Learning from the Cleveland Foundation (24:10) The New York Community Trust’s Centennial (28:15)A powerful moment of philanthropy in Amy’s life (33:05)Amy’s One Good Thing: Build trust, and build it one person at a time. It’s all about honestly seeing and connecting with people. (37:10)How to connect with The New York Community Trust (38:25)For more information + episode details visit: weareforgood.com/episode/435.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Jun 9, 2023 • 40min

434. Small But Mighty: From Founder's Passion to Global Impact - Jon McCoy, CFRE, Becky Endicott, CFRE and Martice Sutton

We’re wrapping up Small But Mighty: How Small Nonprofits are Raising Big Dollars in our Givebutter Friday series with an inspirational case study. As a small organization, hosting fundraising campaigns can feel daunting. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Jon, Becky and Floyd Jones have been breaking down how small organizations raise BIG funds through grassroots fundraising. In Part 3, we’re chatting with Martice Sutton, the founder and executive director of Girls Going Global, a pipeline program to greater opportunities for girls. Tune in to hear from a small org making a BIG global impact🌎💡Learn History + Overview of Girls Going GlobalBuilding a fundraising strategy + telling your storyMobilizing volunteers + supportersToday's GuestMartice Sutton, Founder + Executive Director, Girls Going GlobalEpisode HighlightsMartice’s story and journey to where she is today (2:50)Girls Going Global (7:20)What these experiences unlock for girls (11:30)Girls Going Global’s Fundraising strategy (14:15)How to share your story (22:05)Challenges Girls Going Global faces (29:10)Martice’s One Good Thing: Be attached to the vision and not the path. (35:45)How to connect with Girls Going Global (37:15)For more information + episode details visit: weareforgood.com/episode/434.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Jun 7, 2023 • 43min

433. Your Fundraising Field Guide: 10 Core Behaviors of Servant-Leaders - Evan Wildstein

Meet Evan. He’s a nonprofiteer, musician, seasoned fundraising professional, new dad, We Are For Good rabid fan, and oh yeah, he just published a new book called “The Nonprofiteer’s Fundraising Field Guide”🎉 If you’re curious about evolved servant leadership and how it plays into building vibrant cultures, communities and (bonus!) yourself - this is your episode. He’s passionate about the intersection of philanthropy, creativity, and learning, and has dedicated his career to supporting initiatives that build stronger communities. He’s giving us a sneak peek into the book by breaking down the 10 core behaviors of servant-leaders. Don’t miss the chance to learn from this incredible human💡Learn Key traits and qualities that distinguish exceptional leaders 10 Core Behaviors of Servant-LeadersHow effective leadership contributes to organizational culture Today's GuestEvan Wildstein, Director of Community Philanthropy, Every Texan and Author of The Nonprofiteer’s Fundraising Field GuideEpisode HighlightsEvan’s story and journey to where he is today (5:00)Today’s modern leader (7:30)Fundraiser’s Field Guide (17:00)10 Core Behaviors (22:00) ListeningEmpathyHealingAwarenessForesight Persuasion, ConceptualizationStewardshipGrowing Other PeopleBuilding CommunityEvan’s One Good Thing:  (46:00)How to connect with Evan (47:00)For more information + episode details visit: weareforgood.com/episode/433.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Jun 5, 2023 • 50min

432. The Future of Philanthropy: Gen Z's Unique Giving Habits and How to Reach Them - Elizabeth (McDonough) Ruikka + Alyssa Boger

Meet Elizabeth and Alyssa. They’re sharing insights from The Nonprofit’s Guide to Engaging Gen Z created by Classy and Pursuant (bravo on evolved partnerships 👏). Gen Z just doesn’t operate like any other generation, and we love how they break the status quo. We’re chatting about how nonprofits can create long-lasting partnerships with this deeply generous generation. Tune in for your guide on engaging with this generation that’s already making its mark on philanthropy.💡Learn How to understand Gen Z’s motivations An overview of The Nonprofit’s Guide to Engaging Gen Z Ways nonprofits can partner with Gen Z for greater impactToday's GuestsElizabeth (McDonough) Ruikka, Senior Director, Demand Generation & Digital Marketing, Classy + Alyssa Boger,  Senior Vice President, Client Strategy, PursuantEpisode HighlightsAlyssa’s story and journey to where she is today (4:30)Elizabeth’s story and journey to where she is today (6:10)Understanding Gen Z’s motivations (10:30)How to Engage Gen Z (17:00)How + Where Gen Z is gathering (20:00)How we begin building our Gen Z donor bases (25:00)The top 3 values of Gen Z donors (28:00)A powerful moment of philanthropy in Elizabeth’s life (39:00)A powerful moment of philanthropy in Alyssa’s life (41:00)Alyssa’s One Good Thing: No is a complete sentence. (45:00)Elizabeth’s One Good Thing: You want to hire people that are smarter than you. (47:00)How to connect (50:00)For more information + episode details visit: weareforgood.com/episode/432.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Jun 2, 2023 • 28min

431. Small But Mighty: How to Mobilize Your Movement - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones

We’re so excited to continue our Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising.  In Part 2, we’re exploring how to mobilize your movement. Tune in to get insights into building an authentic community that is unified around your mission and purpose. 💡LearnHow to build an authentic culture of belonging How to gather volunteers around your movement The power of showing up with an attitude of gratitudeToday's GuestFloyd Jones, Director of Community & Partnerships, GivebutterEpisode HighlightsBuilding an authentic community of belonging (2:00)Habits for building community (4:45)How to mobilize people around movements (7:25)Gathering volunteers to support the movement (10:45)How the We Are For Good Community shows up as believers in a mission (14:05)An example of Floyd becoming a believer in a mission (17:55)An example of Becky becoming a believer in a mission (19:00)Do This/Not That when mobilizing a movement (21:30)Floyd’s One Good Thing: Let community be at your core. (23:10)For more information + episode details visit: weareforgood.com/episode/431.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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May 31, 2023 • 45min

430. Legal Education Access Pipeline: Removing Barriers to Diversify the Legal Field - Cindy Lopez

Meet Cindy. She’s a member of the We Are For Good Community, former Deputy Attorney General for the California Attorney General and nonprofit founder. Her passion for equal access to legal education led her to found LEAP, an organization dedicated to providing opportunities for underrepresented groups in the law field. Partnerships and community play a pivotal role in sustaining LEAP's mission, and she’s sharing her insights into the dynamic relationships the organization cultivated with law schools, law firms + funders. Tune in for this founder’s story as we dive into breaking barriers and creating pathways🙌💡LearnOverview + Founding Story of LEAPThe role of dynamic partnerships and community building Insights for nonprofit leaders on fostering diversity and inclusionToday's GuestCindy Lopez, Founder + Director, Legal Education Access Pipeline (LEAP)Episode Highlights Cindy’s story and journey to where she is today (5:50)Overview + Founding Story of LEAP (9:23)Transition from lawyer to nonprofit founder (14:00)Partnership + Community (18:00)Stories of LEAP fellows (25:00)Cindy’s One Good Thing: Keep doing whatever it is you are doing. (42:00)How to connect with Cindy and LEAP (45:00)For more information + episode details visit: weareforgood.com/episode/430.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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May 29, 2023 • 34min

429. How to Set Yourself Up for Success in Your New Management Role - Zulean Cruz- Diaz

Meet Zulean. As a management coach and consultant, she's on a mission to empower teams with the skills and tools needed for fostering strong and trusting group dynamics🤝 Even the most dedicated teams can lose their sense of direction, that’s why they need the tools needed to build a united team with a clear plan for success🧭 Tune in for actionable strategies that will help you grow in your management journey and build strong, cohesive teams that succeed together. 💡LearnA guide to your new management role How to balance management with other job responsibilitiesCommunication + conflict management tipsToday's GuestZulean Cruz-Diaz, Founder + CEO - Z ConectaEpisode HighlightsZulean’s story and journey to where she is today (4:00)From an employee to a manager (10:00)Trust-based leadership (13:00)Balancing your new responsibilities with being a manager  (15:40)Listening and other communication skills (19:05)Managing conflict resolution (22:00)A powerful moment of philanthropy in Zulean’s life (27:05)Zulean’s One Good Thing: Make sure you make time to reflect. (29:25)For more information + episode details visit: weareforgood.com/episode/429.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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May 26, 2023 • 32min

428. Small but Mighty: How to Build Your Fundraising Strategy + Tell Your Story - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones

We’re so excited to kick off a new Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising.  In Part 1, we’re exploring how to tell your story and build your fundraising strategy. Tune in to get our playbook to find the right strategy for your org. 💡LearnMindsets needed for success How to tell your organization’s storyHow to create the best fundraising strategy for your organizationToday's Special GuestFloyd Jones, Director of Community & Partnerships, GivebutterEpisode Highlights Small but Mighty Series Tonesetting (1:15)Start by asking the bigger questions (3:35)Finding the right fundraising strategy for your org (6:30)The assets you need to organize (11:20)Partnering with other nonprofits (18:55)The importance of having your own email list (20:40)Do this/not that fundraising strategies (22:35)The power of storytelling (24:10)Where to connect with Floyd and GiveButter (26:20)Floyd’s One Good Thing: Start with one. (29:40)For more information + episode details visit: weareforgood.com/episode/428.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

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