

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?--We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
Episodes
Mentioned books

Apr 24, 2023 • 41min
414. Meet the Mission: Cameras For Girls: Lifting Women's Voices Through Photography - Amina Mohamed
Meet Amina. This founder is on a mission to fuel women’s empowerment and gender equity in Africa using photography as the catalyst. Amina came to Canada in 1972 as a refugee from Uganda and grew up connected to two vastly different countries and cultures. Her love of photography led her to spend 15 years in the film in TV industry until she founded Cameras for Girls. Through this nonprofit, participants receive a camera to keep and take part in a 4-phase photography and business-skills program to support their career goals. Tune in to hear about this incredible org that has successfully trained 47 girls in Uganda and created pathways for 65% of them to have full-time paid work in photography-related careers📸💡LearnAmina’s story and journey as a founder Overview + Impact of Cameras for GirlsEthical storytelling through the lens of photographyToday’s GuestAmina Mohamed, Founder + Lead Photographer, Cameras For GirlsFor more information + episode details visit: weareforgood.com/episode/414.About our Sponsor BloomerangBloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 21, 2023 • 31min
413. The Funder’s Mindset: Funding Beyond Checks: Enriching Partnerships to Fuel an Uprising - Sean Couch
It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes to make the grantee/funder relationship symbiotic, empowering (and simple!) for all. This second conversation is exploring creative funding and threading story in your ask with Sean Couch. As the President and Co-Trustee of the J.W. Couch Foundation, he believes funders can/should be doing more than simply writing a check.Over the last five years, Sean has led his family's private foundation to donate nearly $10 million in grants to various nonprofit organizations across the country. They’ve participated in direct charitable activities to help nonprofit organizations raise greater awareness with high-production video assets and provided technical assistance to numerous boards. Don’t miss this behind-the-scenes look at what really happens within foundations and how they want to partner with you on a deeper level👀For more information + episode details visit: weareforgood.com/episode/413.About our Sponsor BloomerangBloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 19, 2023 • 50min
412. How Cornell Reimagined Donor Engagement at Massive Scale - Ashley Budd
Meet Ashley. Ya’ll. We gotta talk about the jaw-dropping + disruptive + groundbreaking way Cornell reimagined its team structure to unleash radical engagement. Reorganizing teams can be anxiety-inducing, especially during the COVID-19 pandemic, but Cornell’s restructure led to a paradigm-shifting ripple in engagement - like moving from raising $600M to nearly $1B in less than three years🤯 This is a brilliant case study in how to radically unlock the potential of the bottom of your donor pyramid to yield big gains not just financially, but in engagement, story, awareness, event attendance, and loyalty🤝LearnHow to reimagine the ways teams can interface + amplify each otherStrategies for aligning departments for greater engagementTips and tools for reinventing team structures at your orgFor more information + episode details visit: weareforgood.com/episode/412.About our Sponsor BloomerangBloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 17, 2023 • 46min
411. The Do's and Dont's of Crafting Purposeful Fundraising Events - Cody Hays
Meet Cody. Who wants to make events easier ane more streamlined? 🙋We brought this incredible nonprofit events + marketing expert onto the pod, because Cody understands how marketing strategies lessen the overwhelm and overwork nonprofiters experience when building events. Tune in to learn how to integrate your mission’s values into your event theme, how to develop a virtual event strategy, and how to flex smart marketing to develop an event that lives and breathes before, during and long after the event confetti falls. Don’t miss his playbook for elevating your event theme and raising more money💰💡LearnFiguring out what type of event is best for your organization5️⃣ strategies to develop virtual event marketing strategiesCase studies + events that are rocking it right now 🎉Today’s GuestCody Hays, Founder, Marketing MissionFor more information + episode details visit: weareforgood.com/episode/411.About our Sponsor BloomerangBloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 14, 2023 • 36min
410. The Funder's Mindset: Recognizing the Humanity of Both Sides - Jon McCoy, CFRE, Becky Endicott, and Hillary Fulton
It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes and make the grantee/funder relationship as symbiotic, empowering (and simple!) for all. Joining us is Hillary Fulton, Founder and principal of Hopeful Consulting. She’s bringing her expertise from the nearly two decades she spent with one of the country’s largest health funders, the Colorado Health Foundation. We’re talking about how we can work together more seamlessly, how to have more open conversations, and what grantees and funders can both do to reimagine the way we chase impact - together. This is a don’t-miss episode for any nonprofit org looking to strengthen their relationships with funders🤝💡LearnHow to find value alignment with fundersWhat’s happening on the inside of foundationsA funder’s perspective on working with nonprofitsFor more information + episode details visit: weareforgood.com/episode/410.About our Sponsor BloomerangBloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 12, 2023 • 54min
409. The Path to Healing Both Systems + People - Lindsey Fuller
Meet Lindsey. She’s a fierce advocacate for folks on the margins, she builds human-centered, anti-racist systems to inform strong adult school climates. She’s the executive director at The Teaching Well, a nonprofit wellness organization founded on Ohlone land in Oakland, CA. They’re a majority BIPOC, identity-forward team, we believe we can no longer bypass the educator to get to the student. Lindsey fights with the strength of her ancestors behind her for the liberation of her own children and young people everywhere. Don’t miss the story of this incredible organization and human.Today’s GuestLindsey Fuller, Executive Director, The Teaching WellFor more information + episode details visit: weareforgood.com/episode/409.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.About our Sponsor VirtuousVirtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 10, 2023 • 42min
408. How to Find + Track KPIs for Your Org That Really Matter - Brett Kopf
Meet Brett. As a founder, he’s passionate about improving education and goes deep to understand problems and create solutions. With his brother David, he founded Remind.com which is now used by 30 million active users who send billions of messages to families with the goal of giving students an opportunity to succeed Together, they also founded Omella in 2019 after seeing the difficulty educators have collecting money. He’s, in his own words, obsessed with helping customers. Tune in for Brett’s formula for building a company (or organization!)LearnBrett’s formula for building a companyProven tips for acquiring + retaining customersHow to set KPIs and actually track themFor more information and episode details visit: weareforgood.com/episode/408.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.About our Sponsor VirtuousVirtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 7, 2023 • 44min
407. Nonprofit Digital Marketing 101 - Jon McCoy, CFRE, Becky Endicott, CFRE, Dana Snyder and Noah Barnett
Join Jon and Becky alongside two brilliant nonprofit digital marketers - Noah Barnett and Dana Snyder for a robust discussion about the basics of digital marketing📣 At a time when 97% of Americans own a mobile device and 85% own a smartphone, it’s clear we’re in a time of 24/7 connectivity. As a result, digital marketing strategies are no longer “nice to have” - they are absolutely essential for impact-driven organizations to meet this digital moment of connectivity. And it’s not too late to jump in the game! So let’s take a breath and get back to basics with the experts. 💡 LearnWhat Digital Marketing is + why it's importantChannels, Tools, Case studies (who's flexing it well + how they're doing it)Where to start About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 5, 2023 • 58min
406. Proximity, Community, Compassion: How to Harness Humanity around Criminal Justice - Marc Howard
Meet Marc. He is one of the country’s leading voices and advocates for restoring humanity to the American criminal punishment system. He’s the Founder and President of the Frederick Douglass Project for Justice, a nonprofit that launched in 2020 and allows members of free society to connect with people in prisons to discover firsthand our common humanity and advocate for systemic change. As a professor at Georgetown University, his “Prisons and Punishment” course has become one of the most sought-after courses — co-taught with his childhood friend, Marty Tankleff, who was wrongfully imprisoned for almost 18 years. Students re-investigate likely wrongful conviction cases and create documentaries that suggest innocence and advocate for exonerations. Join us for this conversation that we hope will open your hearts to recognize the humanity in all of us. 💡 LearnOverview of the Frederick Douglass Project for JusticeWhat most people get wrong about the criminal justice systemHow members of free society can advocate for systemic changeExploration of what happens when everyday people visit prisonsFor more information and episode details visit: weareforgood.com/episode/406.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.About our Sponsor VirtuousVirtuous helps charities reimagine generosity through responsive fundraising, volunAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 3, 2023 • 43min
405. Making Tech Human + Accessible for the Small Nonprofit - Cherian Koshy
Meet Cherian. This dynamic and innovative fundraiser believes that tech can be accessible to everyone especially the small to medium nonprofit. Following two decades of frontline fundraising, he founded Nonprofit Operating System, a comprehensive platform designed to help organizations streamline their operations and maximize their impact. If you tuned in for 2023 Trend #6: Humanize the Digital Experience this conversation is an excellent part two with practical applications and encouragement. Tune in to learn how technology can help make room for the human elements of our jobs - authenticity, creativity, and empathy 🙌💡 LearnHow tech tools can lead to more sustainabilityCase studies for using technology nonprofitsTools your nonprofit can try out todayToday’s GuestCherian Koshy, Founder, Nonprofit Operating SystemFor more information and episode details visit: weareforgood.com/episode/405.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter