

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?--We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
Episodes
Mentioned books

May 17, 2023 • 43min
424. Growing Young Ideas into World-Changing Ideas - Coeylen Barry + Kai Barry
Meet Coeylen and Kai. This dynamic duo is part of the team at Mira Fellowship, where they’re building a blueprint for the future by reframing our most intractable issues and discovering solutions that empower individuals to action. As Director of Story, Kai helps turn the fellow's ideas into clear communicable stories. And, as Director of Curriculum, Coeylen is passionate about the creative process and has spent years refining curriculum to support people with a vision who want to bring it into reality to affect change. They’re sharing how every societal change first started as an idea. With structure, support and coaching, an idea can turn into an actionable idea for change. Tune in to hear how we can’t solve problems with the same thinking used to create them 💭👏💡LearnHistory + Overview of Mira FellowshipGrowing Young Ideas into World-Changing IdeasThe Power of Community Today's GuestsCoeylen Barry, Director of Curriculum and Kai Barry, Director of Story, Mira FellowshipEpisode HighlightsMonumental change has come from simple shifts in perspective (10:00)Scarcity in the nonprofit sector (17:00)Creating environments that are conducive to incubating world-changing ideas (17:00)Mindsets (22:00)The power of community to move forward world-changing ideas (28:00)A powerful moment of philanthropy in Kai’s life (34:00)A powerful moment of philanthropy in Coeylen’s life (36:00)Kai’s One Good Thing: Go back to play. (37:00)Coeylen’s One Good Thing: Give yourself time and be playful. (38:00)How to connect with Mira Fellowship (40:00)For more information + episode details visit: weareforgood.com/episode/424.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

May 15, 2023 • 42min
423. Making Ethical Impact the Norm - Jenny Nuccio
Meet Jenny. She lives her values out loud as an entrepreneur who’s passionate about making a positive impact in the world🌍 Jenny is the Founder and CEO of Imani Collective, a global social enterprise and woman-empowerment program focused on defeating generational poverty through education and employment opportunities in Kenya. Her new book “Let It Be Wild” (which comes out later this month!), explores the journey of stepping into the unknown and finding a home. Tune in to hear how each of us can find our own Let It Be Wild Story no matter what season of life we’re in📍💡LearnOverview + Impact of Imani CollectiveInsights from the past decade as a social impact entrepreneurHow to make an impact right where you are Today's GuestDr. Jenny Nuccio, Founder + CEO, Imani CollectiveEpisode HighlightsJenny’s story and journey to where she is today (2:30)Jenny’s entrepreneurial journey (12:00)Looking below the surface of ethical impact (16:05)Where nonprofits can start (22:05)The inspiration behind Jenny’s new book “Let It Be Wild” (27:15)A powerful moment of philanthropy in Jenny’s life (33:10)Jenny’s One Good Thing: Find your people. (37:20)For more information + episode details visit: weareforgood.com/episode/423.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

May 12, 2023 • 38min
422. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 1) - Jon McCoy, CFRE and Becky Endicott, CFRE
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we’re exploring Fundraising Effectiveness Project data, how generosity looks different, and what’s building within the data revolution. We believe deeply in the democratization of free ideas so hope you’ll tune in. Grab a notebook and prioritize your self-growth today📝💡LearnJon and Becky’s personal takeaways from the conference 6️⃣ key trends from AFP ICONHow to further explore and put these trends into action*This special 3-part knowledge sharing Friday series is bringing you the top insights gleaned from the sector’s largest international conference, AFP Icon. Why? Because we believe professional development should be accessible to everyone - not just those with the means to travel✈️Episode HighlightsTonesetting (1:35)Fundraising Effectiveness Project - Where are we now? (5:50)Generosity looks different (15:45)Technology + Data Revolution (25:00)Join the We Are For Good Community (34:55)For more information + episode details visit: weareforgood.com/episode/422.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

May 10, 2023 • 41min
421. How to Build Organizational Capacity in a Season of Evolution - Karen Cochran
Meet Karen. She’s often heard saying fundraising isn’t about the dollars, but rather what the dollars can do. After leading and mentoring teams that raised more than $1 billion during her three-decade career, she launched Philanthropy Innovators to help organizations reimagine what’s possible in fundraising and advancement. We’re exploring everything from building organizational capacity to taking care of our teams. Karen is full of wisdom and we can’t wait to share her perspectives with the community 🤗💡LearnEvolving the sector’s mindsets, strategies and practices The power of building organizational capacityOverview of the MOST Philanthropy ModelToday's GuestKaren Cochran, Founder + Chief Philanthropic Innovator, Philanthropy InnovatorsEpisode HighlightsKaren’s story and journey to where she is today (4:30)Evolving the sector’s mindsets, strategies and practices (7:15)The power of building organizational capacity (13:20)Lessons learned from nonprofits incorporating innovation (16:25)MOST Model (21:00)The power of homegrown talent and sustainability (25:30)Case Study: How University of Central Florida flexed a gift from MacKenzie Scott for an even greater and more sustainable community impact (29:25) A powerful moment of philanthropy in Karen's life (32:30)Karen's One Good Thing: The only thing you control is how you react to the situation. (36:05)How to connect with Karen and Philanthropy Innovators (36:35)For more information + episode details visit: weareforgood.com/episode/421.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

May 8, 2023 • 48min
420. Developing the Right Mindset to Unlock Innovation and Creativity - Virginia Almendarez
Meet Virgina. We feel like we are getting a treat today as we spend time with one of our favorite leadership coaches of all time. She’s in her 20th year in the nonprofit sector and has worked with incredible organizations like The Apollo Theater, the Puerto Rican Conservation Trust, New York University, and the City University of New York. Her love of coaching and empowering others is expansive and she’s the founder of Founder of Fund Strategy, a fundraising strategy and coaching consultancy. She’s bringing her expertise on how to stop shrinking ourselves and our capacity. Tune in to get into the right mindset to unlock innovation and creativity 🧠💡LearnHow to develop mindsets that unlock innovation + creativityThe hidden beliefs in fundraising that are holding us back Survival tactics vs thriving tacticsToday's Special GuestVirginia Almendarez, Founder, Fund StrategyEpisode HighlightsVirginia’s story and journey to where she is today (4:00)Developing the Right Mindset to Unlock Innovation and Creativity (12:00)Aligning personal values and personal mission with your work (18:00)Hidden Beliefs in Fundraising (23:00)Survival tactics vs thriving tactics (24:00)What is often the cause of (in)ability to bring innovation and creativity to our work (28:00)Keeping balance with day-to-day work and keeping up with innovation (34:00)A powerful moment of philanthropy in Virginia’s life (41:00)Virginia’s One Good Thing: You are perfect, whole, and complete. (44:00)How people can connect with Virginia (45:00)For more information + episode details visit: weareforgood.com/episode/420.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

May 5, 2023 • 19min
419. LIVE from New Orleans: Put the Good Back Into Marketing - Noah Barnett
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in person!) including Noah Barnett, VP of Marketing at Feathr. Tune in for key findings from Feathr’s recently released State of Nonprofit Marketing Report. This report is 24 pages full of statistics and insights built directly off responses from over 400 marketers, fundraisers, leaders, and experts in the nonprofit and association sectors. One big discovery? Nonprofits who began by investing in understanding their community are having the greatest returns as they understand the power of discovery. Remember: Discovery first, strategy second. Tune in for more incredible insights👏💡LearnAn overview of The State of Nonprofit Marketing ReportHow to fight against scarcity mindsets The importance of identifying what’s working at your org *This special 3-part knowledge sharing Friday series is bringing you the top insights gleaned the sector’s largest international conference, AFP Icon. Why? Because we believe professional development should be accessible to everyone - not just those with the means to travel✈️Today's Special GuestNoah Barnett, VP of Marketing, FeathrFor more information + episode details visit: weareforgood.com/episode/419.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

May 3, 2023 • 36min
418. Building Effective Email Marketing (spoiler: small nonprofits are killing it!) - Tim Sarrantonio
Meet Tim. Not only is he Director of Corporate Brand at Neon One, but he’s also the Vice Chair of the Fundraising Effectiveness Project, which helps nonprofit organizations increase giving at a faster pace by providing them with tools for tracking and evaluating their annual growth in giving. He’s bringing his expertise and insights from recent fundraising reports and sharing the role email marketing plays in successful fundraising strategies right now. If you tuned in for episode 317, you might be asking yourself, “Two email convos in one week?” Yup! It’s really that important. Don’t miss it!💡LearnOverview of the Fundraising Effectiveness ProjectKey findings from recent industry reports and other benchmarks5️⃣Tips for creating effective emails Case studies that serve as blueprints for building an effective email programToday's GuestTim Sarrantonio, Director of Corporate Brand, Neon One + Vice Chair, Fundraising Effectiveness Project For more information + episode details visit: weareforgood.com/episode/418.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

May 1, 2023 • 30min
417. Your Email Marketing Masterclass - Katelyn Baughan
Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧💡LearnThe importance of email marketing + key KPIsHow to start your email list + create value to grow itCase studies of orgs doing email well Today's GuestKatelyn Baughan, Founder, KB DigitalEpisode HighlightsKatelyn’s story and journey to where she is today (2:20)Tips for starting, analyzing and growing your email list (9:30)Cutting through the noise in crowded inboxes (20:00)Case studies (23:00)A powerful moment of philanthropy in Katelyn’s life (25:00)Katelyn’s One Good Thing: Take a break and rest. (27:00)For more information + episode details visit: weareforgood.com/episode/417.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 28, 2023 • 43min
416. The Funder’s Mindset: Building Authentic Relationships + Investing in Wellness - Liz Aybar Conti
It’s time to reimagine the funder/nonprofit relationship. We’re putting a flag in the ground to talk about how to evolve relationships and processes and make the grantee/funder relationship as symbiotic, empowering (and simple!) for all. This third conversation is examining authentic relationships and the role funders play in supporting wellness. Today’s guest Liz Aybar Conti is the CEO of Margulf Foundation and gets the most joy and energy from engaging with grantees and learning more about the communities they serve. The Margulf Foundation is committed to expanding and improving learning opportunities for all youth in Colorado and beyond by partnering with leaders who are reimagining education with youth, families, and communities to move toward a more just and equitable future. Tune in to hear from a funder's perspective on creating collaborative spaces of belonging, where all people feel cared for and accepted🙌💡LearnThe importance of wellness and collaborationHow to build authentic partnershipsNew mindsets funders can utilize Today’s GuestLiz Aybar Conti, CEO, Margulf FoundationFor more information + episode details visit: weareforgood.com/episode/416.About our Sponsor BloomerangBloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 26, 2023 • 44min
415. From $275k to $51M: How to Become a High Growth Nonprofit - Matt Scott
Meet Matt. This fundraiser, author and CEO, once helped take an org from $275,000 raised to $51 million in seven years🤯 He’s now the CEO and Co-Founder of CauseMic, a consultancy that helps nonprofits grow their organizations using the best for-profit methods. In his new 🆓book, The High-Growth Nonprofit, he shares the lessons learned from more than a decade spent helping nonprofit leaders fully fund their missions, including numerous stints inside the walls of high-growth nonprofits. He’s diving into the insights he covers in the book with the We Are For Good Community. Tune in and grab your notepad because this is an episode to apply to your org today📝💡LearnThe importance of shifting your mindsetStrategic planning + building the right systems for high-growthHow to activate + grow your revenue using these concepts Today's GuestMatt Scott, CEO and Co-founder, CauseMicFor more information + episode details visit: weareforgood.com/episode/415.About our Sponsor BloomerangBloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. Learn more today at bloomerang.com/weareforgood.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter