We Are For Good Podcast - The Podcast for Nonprofits 446. Evolved Digital Strategy Panel: How to Foster Connections and Drive Impact Using Digital Strategies - Carolina Garcia Jayaram, Eric Ressler, Nick Lynch and Sarah Adolphson
Join this panel of modern impact thinkers as we explore how to build evolved methods to grow the digital influence of your organization. We’re diving into marketing and branding, working with influencers, flexing content in various mediums and platforms, leveraging the power of media to build digital community, and helping nonprofits look to the horizon for evolved methods to grow their digital influence. This is the panel you’ve been waiting for to get your mission’s story out in the wild.
Today’s Guests
- Sarah Adolphson, Co-CEO, Artemis Agency
- Carolina Garcia Jayaram, Executive Director, The Elevate Prize Foundation
- Eric Ressler, Founder, Design by Cosmic
- Nick Lynch, Co-Founder and CEO, Collidescope.io
EPISODE HIGHLIGHTS
- What is the attention economy? (2:50)
- How social media is democratizing impact. (5:00)
- Marketing is mission and mission manifested. (7:45)
- The power of turning marketing into action (9:00)
- Ways marketing can drive impact 12:35
- Shifts the sector needs to embrace these digital strategies (17:05)
- How to identify win-win partnerships (27:00)
- Influencer Marketing (29:30)
- One Good Thing (34:10)
- Eric: We need to fund this work and this work needs to be part of our core strategy for the organization.
- Carolina: Don't focus so much on the media part of this focus more on developing your story.
- Sarah: Trust the artists.
- Nick: You have to start with the story.
For more information + episode details visit: weareforgood.com/episode/446.
About our Sponsor: Foster Avenue
As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this check
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
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