
We Are For Good Podcast - The Podcast for Nonprofits
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?--We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
Latest episodes

7 snips
Jul 14, 2025 • 38min
632. Making a Movement: How Movements Begin - Spark, Belief + Generosity - Seth Godin
Bestselling author Seth Godin, a renowned movement maker, shares insights on igniting meaningful change. He emphasizes the importance of starting conversations and building movements through empathy and creativity. Godin highlights that engaging the smallest viable audience can spark greater impact, while embracing imperfection can alleviate the chokehold of fear and perfectionism. Nonprofits are urged to innovate beyond traditional methods and recognize that even small, grassroots movements can drive significant transformation through connection and collaboration.

4 snips
Jul 9, 2025 • 43min
631. Change Leadership, Critical Hope + Building Cultures We Don’t Have to Heal From - Lindsey Fuller, Jon McCoy and Becky Endicott
Join Lindsey Fuller, Executive Director of The Teaching Well, as she redefines leadership with courage and intention. Discover how critical hope can transform daily practices and build resilience in organizations. Lindsay emphasizes that true leadership stems from a place of humanity, care, and essential tools like rest and sabbaticals. She challenges conventional policies to be living and responsive, advocating for shared leadership that values individual experiences. Explore how to combat compassion fatigue and create cultures that nurture rather than heal.

Jul 7, 2025 • 38min
630. From One Wish to a Movement: Disney & Make-A-Wish’s 45-Year Journey - Jamie Sandys + Tajiana Ancora-Brown
In this heartwarming discussion, Tajiana Ancora-Brown, CSR leader at Disney World Resort, and Jamie Sandys, Senior Brand Manager at Make-A-Wish America, dive into the magic of their 45-year partnership. They share emotional stories behind over 150,000 granted wishes, highlighting the joy these experiences bring to children and families. The conversation explores how trust and shared values fuel impactful collaboration. Listeners will laugh, cry, and feel inspired by the power of hope and generosity that transforms lives.

Jul 2, 2025 • 50min
Gather At The Well: Leaving Well - Rest, Sabbaticals + Human-Centered Transitions - Lindsey Fuller and Naomi Hattaway
In this soul-nourishing conversation, Lindsey Fuller is joined by strategist, storyteller, and founder of the Leaving Well framework, Naomi Hattaway. Together, they unpack what it means to lead with intention, especially when it comes to rest, sabbaticals, and workplace transitions that truly center people.From micro-sabbaticals to full-scale cultural shifts, Naomi shares wisdom for how organizations can operationalize rest as a core value—not just a perk. You'll hear powerful insights on how to care for your team through change, reimagine wellness in the workplace, and create brave space for transitions that honor the past and make room for what’s next.This episode is a reminder that we don’t have to choose between humanity and productivity—we can hold both. And it starts with rest.Affirmations: You deserve a workplace that values your humanity as deeply as your contributions.Rest isn’t a luxury—it’s leadership.Every transition is an invitation to honor what was and imagine what’s possible.Episode HighlightsThe Importance of Rest as Policy (02:40)Somatic #1 (02:56)Operationalizing Rest in Organizations (05:52)Deceleration and Onboarding (11:42)Embedding Wellness in Workplace Culture (14:28)Sabbaticals and Employee Retention (17:16)The Ripple Effect of Sabbaticals (20:19)Navigating Sabbaticals in Nonprofits (25:27)Advocating for Rest and Well-being (31:35)Somatic #2: Middle Path Meditation (34:42)The Impact of Transitions on Organizational Culture (37:17)Resources Mentioned: Individual Workplace Transition Nssessment (Naomi Hattaway)Organizational Workplace Transition Assessment (Naomi Hattaway)Episode Shownotes: www.weareforgood.com/episode/leavingwellrestsabbaticalhumancenteredtransitionSupport the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jun 30, 2025 • 55min
629. A Call to Kinship: Reimagining Generosity and Connection (Birgit Smith Burton, Mide Akerewusi and Nneka Allen)
This is a conversation our hearts have been waiting for.It’s a powerful gathering of voices answering a call that feels more timely—and more necessary—than ever: a call to kinship.In this episode, we sit down with three extraordinary leaders: Birgit Smith Burton, Mide Akerewusi, and Nneka Allen. They bring deep wisdom, lived experience, and a global lens to a heartfelt conversation about what it means to lead with empathy. Together, we explore how we return to one another by centering relationships, rooting our work in love, and embracing our shared humanity.This isn’t about checking a box or shifting strategy. It’s about reimagining generosity, reclaiming connection, and healing the soul of our sector through kinship that transforms. Learn:Why kinship is foundational to healing the sectorHow to prioritize relationships over resultsWhat it means to practice mutual care and shared responsibilityHow generosity extends beyond money to spiritual and emotional connectionThe power of radical love, curiosity, and truth-telling in philanthropyEpisode HighlightsVoices of Experience (05:26)Radical Kinship in Action (13:40)The Necessity of Kinship Today (19:39)Activating Kinship in Everyday Life (28:54)Radical Kinship and Dialogue (35:56)The Power of Storytelling (38:19)Mide, Birgit and Nneka’s One Good Thing (38:41)Episode Shownotes: www.weareforgood.com/episode/629Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jun 25, 2025 • 49min
628. Multiplication Mindset: How Responsive Fundraisers Build Movements - Jon and Becky
Fundraising doesn’t have to feel transactional—and it shouldn’t.This episode comes straight from the virtual stage of the Responsive Nonprofit Summit (RNS)—and it's packed with the kind of mindset shift we all need right now. Jon and Becky explore how moving from an "addition" mindset to a multiplication mindset can unlock transformational change in your fundraising efforts. It's not about doing more—it’s about thinking differently and leading with purpose.With meaningful stories, real-world examples like Susan G. Komen, and insights rooted in research from leaders like Dr. Vivek Murthy, you’ll uncover how to spark a movement grounded in genuine human connection.Whether you're a one-person shop or leading a major org, this episode will leave you inspired to stop working for your community and start building with them.👉 Learn:Why community is your greatest multiplierHow to move from transactional asks to transformational engagementStrategies to turn supporters into passionate ambassadorsLessons from employee giving campaigns that sparked movementHow ethical storytelling and joy fuel lasting connectionPractical ways to build a platform for engagement and influenceEpisode HighlightsIntroducing the Multiplication Mindset and Redefining Fundraising (01:32)Community Voices: Sharing Meaningful Connections and Belonging (04:18)The Susan G. Komen Foundation Movement Strategy (07:14)4 Strategic Principles for Nonprofit Growth (22:29)Joy as a Strategic Multiplier (45:31)Responsive Fundraising Manifesto: Building Movements Through Human Connection (48:12)Episode Shownotes: www.weareforgood.com/episode/628Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jun 23, 2025 • 36min
627. Healing Through Conversation: Building Trust in Polarizing Times - Katie Hyten, Essential Partners
Meet Katie 🤝, the Co-Executive Director of Essential Partners. She’s helping communities navigate tough conversations and build trust across divides. With a background in international negotiation and conflict resolution from Tufts University’s Fletcher School, Katie brings deep expertise in dialogue, identity, and civic action.In this episode, we’re talking about what it really takes to hold space in polarized times—and why dialogue might just be our most powerful tool for healing and change. Katie shares practical tools for listening, building understanding (even across disagreement), and creating space for connection when it feels hardest.If you’re craving deeper, more human conversations in your life and work—this one’s for you. 💙Learn 💡Dialogue isn’t about winning—it’s about understandingCreating space for real conversation means rethinking how we engageListening well can be even more powerful than speakingYou don’t have to agree to make progress togetherSmall shifts in communication can lead to big breakthroughsEpisode Highlights: Essential Partners: Building Trust Across Divides (06:41)Creating Conditions for Authentic Dialogue (09:11)Real-World Imapct: Stories of Transformation (12:46)Integrating Dialogue into Culture (16:58)Overcoming Barriers to Effective Dialogue (19:19)Navigating Difficult Conversations in Nonprofits (22:56)Moments of Generosity and Community Support (27:47)Katie's One Good Thing: The Power of Silence in Conversations (31:04)Episode Shownotes: www.weareforgood.com/episode/627Resources Mentioned:(YouTube) Katie’s Stand TalkThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jun 18, 2025 • 38min
Gather At The Well: Human-Centered Offboarding - Lindsey Fuller
How do we navigate the hardest moments in leadership, without losing sight of our values?This week on Gather at the Well, Lindsey Fuller returns to explore a topic that doesn’t often get the care it deserves: offboarding. Whether it’s layoffs, transitions, or role closures, Lindsey reminds us that how we say goodbye matters just as much as how we welcome someone in.She invites us into a more human-centered approach—one that acknowledges the weight of these decisions, the grief that can come with them, and the opportunity for real compassion, even in hard moments.This episode is a brave, honest invitation to lead with heart—even when it’s hard. Because the way we part ways speaks volumes about the kind of culture we’re building. 💛Affirmations: "I am enough.""I choose self compassion.""I am learning from my mistakes and the mistakes of others.""This decision does not define me.""I can take in the past and make the present more healing."Episode HighlightsHuman-Centered Off-Ramps: Key Elements (10:50)Communication and Transparency in Leadership (20:27)Whole Person Supports During Transitions (30:02)The impact of Compassionate Off-Boarding (40:10)Full Episode Shownotes: www.weareforgood.com/episode/humancenteredoffboardingSupport the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jun 16, 2025 • 35min
626. Building a Renewed Narrative with Community (and breaking old story myths!) - Rebecca Bernard, Tim Lampkin, Vivian Borja, Stacy Huston
In this episode, we’re diving into a powerful panel conversation about rewriting the narratives that shape our sector. You’ll hear from visionary leaders— Rebecca Bernard, Timothy Lampkin, Vivian Borja and Stacy Huston —as they unpack how we move towards narratives that center community voice, dignity, and truth. Together, they explore how we can challenge stereotypes, spotlight strengths, and co-create stories with the people at the heart of our missions—not just about them. If you care about shifting power, honoring lived experience, and telling more human, honest stories—this convo is for you. 🎧💡Learn: How to meaningfully involve communities in storytellingTactical strategies for inclusive storytellingHow to identify persistent harmful narrativesToday’s GuestsRebecca Bernard, Director of Innovation, The Teaching WellDr. Tim Lampkin, Founder + Executive Director, Higher Purpose CoVivan Borja, Executive Vice President + Chief Marketing Officer at Food For The PoorStacy Huston, Executive Director, SixDegrees.OrgEpisode HighlightsRewriting Sector Narratives (3:00)Breaking Storytelling Myths (13:00)How to Co-Create Stories with Community (19:00)Practical Approaches to Narrative Change (26:00)One Good Thing + Takeaways (29:00)Full Shownotes Page: www.weareforgood.com/episode/626Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jun 9, 2025 • 26min
625. Hold Fast: 8 Takeaways on Finding Resilience + Clarity - Jon McCoy and Becky Endicott
What does it look like to hold fast and move forward—at the same time?In this heart-filled wrap-up of our ImpactUp series, Jon + Becky reflect on eight powerful lessons that emerged from this season’s conversations around resilience, clarity, and building momentum in times of uncertainty.From grounding ourselves in community to embracing the unknown, you’ll walk away with practical takeaways and a renewed sense of purpose. We talk about the power of story, the strength in showing up authentically, and how we can all anchor ourselves in values—especially when the world feels wobbly.This one’s a love letter to nonprofit leaders, social impact folks, and anyone navigating change with heart. 💛✨ You’ll learn:Why uncertainty isn’t something to fear—but something to move withHow to build resilience personally + organizationallyWhy trust, community, and connection are the real growth strategiesThe kind of storytelling that fuels generosity and movementCome get inspired—and reminded you’re not alone. Let’s keep moving forward, together.✨ Episode HighlightsEmbracing Resilience and Grounding (03:03)Personal Reflections and Insights (06:09)Key Takeaways from the Series (09:04)Building Trust and Community (12:12)The Power of Storytelling (14:52)Activating Generosity and Belonging (17:48)Looking Ahead: Movement and Activation (24:00)Join us July 10 for ImpactUp: Movement! https://www.weareforgood.com/impactup-registerEpisode Shownotes: www.weareforgood.com/episode/625Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter