

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?--We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
Episodes
Mentioned books

Aug 11, 2025 • 30min
636. Making a Movement: Empowering Action - Jon and Becky
Dive into the heart of community-driven movements! Discover Hannah Lowe's inspiring journey as she rallied support to raise $2 million for her son's treatment. Explore the magic of Giving Tuesday and the significance of genuine connections in fundraising. Learn how focusing on deep relationships can sustain engagement and momentum. The discussion emphasizes the joy of participation while prioritizing well-being, urging listeners to empower their communities and ignite collective action. It's a call to transform passion into impactful movements!

8 snips
Aug 4, 2025 • 30min
635. Making a Movement: Voice + Vision - Jon and Becky
Discover the secrets to making your message resonate. Explore how clear communication builds trust and unites communities, with inspiring stories from leaders at St. Jude and beyond. Learn the importance of authentic storytelling in empowering change and fostering strong support networks. Dive into the art of crafting a compelling vision that invites others to join your mission. This engaging discussion offers insights and practical strategies to help you create a movement that truly makes a difference.

9 snips
Jul 28, 2025 • 31min
634. Making a Movement: Organize + Optimize - Jon and Becky
Nancy Brinker, founder of Susan G. Komen, shares her inspiring journey of transforming a personal promise into a powerful movement against breast cancer. She discusses the vital role of organization and strategy in social movements, illustrated by the successes of initiatives like Movember. The conversation explores how structured systems can enhance impact and empower individuals, particularly in supporting women in recovery. Listeners can expect to gain insights into building movements that are both effective and heartfelt.

8 snips
Jul 21, 2025 • 29min
633. Making a Movement: Mobilize with Purpose - Jon and Becky
What transforms a single idea into a powerful movement? The key is a clear, emotional purpose that inspires action. Hear how innovators like Scott Harrison and Sara Cunningham built trust and sparked nationwide initiatives. Discover practical strategies to engage communities, embrace creativity, and decentralize decision-making. Learn the significance of personal storytelling in motivating collective action and overcoming barriers to participation. This heartfelt discussion offers a roadmap for turning belief into bold, transformative actions!

7 snips
Jul 14, 2025 • 39min
632. Making a Movement: How Movements Begin - Spark, Belief + Generosity - Seth Godin
Bestselling author Seth Godin, a renowned movement maker, shares insights on igniting meaningful change. He emphasizes the importance of starting conversations and building movements through empathy and creativity. Godin highlights that engaging the smallest viable audience can spark greater impact, while embracing imperfection can alleviate the chokehold of fear and perfectionism. Nonprofits are urged to innovate beyond traditional methods and recognize that even small, grassroots movements can drive significant transformation through connection and collaboration.

4 snips
Jul 9, 2025 • 44min
631. Change Leadership, Critical Hope + Building Cultures We Don’t Have to Heal From - Lindsey Fuller, Jon McCoy and Becky Endicott
Join Lindsey Fuller, Executive Director of The Teaching Well, as she redefines leadership with courage and intention. Discover how critical hope can transform daily practices and build resilience in organizations. Lindsay emphasizes that true leadership stems from a place of humanity, care, and essential tools like rest and sabbaticals. She challenges conventional policies to be living and responsive, advocating for shared leadership that values individual experiences. Explore how to combat compassion fatigue and create cultures that nurture rather than heal.

Jul 7, 2025 • 38min
630. From One Wish to a Movement: Disney & Make-A-Wish’s 45-Year Journey - Jamie Sandys + Tajiana Ancora-Brown
In this heartwarming discussion, Tajiana Ancora-Brown, CSR leader at Disney World Resort, and Jamie Sandys, Senior Brand Manager at Make-A-Wish America, dive into the magic of their 45-year partnership. They share emotional stories behind over 150,000 granted wishes, highlighting the joy these experiences bring to children and families. The conversation explores how trust and shared values fuel impactful collaboration. Listeners will laugh, cry, and feel inspired by the power of hope and generosity that transforms lives.

Jul 2, 2025 • 50min
Gather At The Well: Leaving Well - Rest, Sabbaticals + Human-Centered Transitions - Lindsey Fuller and Naomi Hattaway
In this soul-nourishing conversation, Lindsey Fuller is joined by strategist, storyteller, and founder of the Leaving Well framework, Naomi Hattaway. Together, they unpack what it means to lead with intention, especially when it comes to rest, sabbaticals, and workplace transitions that truly center people.From micro-sabbaticals to full-scale cultural shifts, Naomi shares wisdom for how organizations can operationalize rest as a core value—not just a perk. You'll hear powerful insights on how to care for your team through change, reimagine wellness in the workplace, and create brave space for transitions that honor the past and make room for what’s next.This episode is a reminder that we don’t have to choose between humanity and productivity—we can hold both. And it starts with rest.Affirmations: You deserve a workplace that values your humanity as deeply as your contributions.Rest isn’t a luxury—it’s leadership.Every transition is an invitation to honor what was and imagine what’s possible.Episode HighlightsThe Importance of Rest as Policy (02:40)Somatic #1 (02:56)Operationalizing Rest in Organizations (05:52)Deceleration and Onboarding (11:42)Embedding Wellness in Workplace Culture (14:28)Sabbaticals and Employee Retention (17:16)The Ripple Effect of Sabbaticals (20:19)Navigating Sabbaticals in Nonprofits (25:27)Advocating for Rest and Well-being (31:35)Somatic #2: Middle Path Meditation (34:42)The Impact of Transitions on Organizational Culture (37:17)Resources Mentioned: Individual Workplace Transition Nssessment (Naomi Hattaway)Organizational Workplace Transition Assessment (Naomi Hattaway)Episode Shownotes: www.weareforgood.com/episode/leavingwellrestsabbaticalhumancenteredtransitionSupport the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jun 30, 2025 • 56min
629. A Call to Kinship: Reimagining Generosity and Connection (Birgit Smith Burton, Mide Akerewusi and Nneka Allen)
This is a conversation our hearts have been waiting for.It’s a powerful gathering of voices answering a call that feels more timely—and more necessary—than ever: a call to kinship.In this episode, we sit down with three extraordinary leaders: Birgit Smith Burton, Mide Akerewusi, and Nneka Allen. They bring deep wisdom, lived experience, and a global lens to a heartfelt conversation about what it means to lead with empathy. Together, we explore how we return to one another by centering relationships, rooting our work in love, and embracing our shared humanity.This isn’t about checking a box or shifting strategy. It’s about reimagining generosity, reclaiming connection, and healing the soul of our sector through kinship that transforms. Learn:Why kinship is foundational to healing the sectorHow to prioritize relationships over resultsWhat it means to practice mutual care and shared responsibilityHow generosity extends beyond money to spiritual and emotional connectionThe power of radical love, curiosity, and truth-telling in philanthropyEpisode HighlightsVoices of Experience (05:26)Radical Kinship in Action (13:40)The Necessity of Kinship Today (19:39)Activating Kinship in Everyday Life (28:54)Radical Kinship and Dialogue (35:56)The Power of Storytelling (38:19)Mide, Birgit and Nneka’s One Good Thing (38:41)Episode Shownotes: www.weareforgood.com/episode/629About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jun 25, 2025 • 50min
628. Multiplication Mindset: How Responsive Fundraisers Build Movements - Jon and Becky
Fundraising doesn’t have to feel transactional—and it shouldn’t.This episode comes straight from the virtual stage of the Responsive Nonprofit Summit (RNS)—and it's packed with the kind of mindset shift we all need right now. Jon and Becky explore how moving from an "addition" mindset to a multiplication mindset can unlock transformational change in your fundraising efforts. It's not about doing more—it’s about thinking differently and leading with purpose.With meaningful stories, real-world examples like Susan G. Komen, and insights rooted in research from leaders like Dr. Vivek Murthy, you’ll uncover how to spark a movement grounded in genuine human connection.Whether you're a one-person shop or leading a major org, this episode will leave you inspired to stop working for your community and start building with them.👉 Learn:Why community is your greatest multiplierHow to move from transactional asks to transformational engagementStrategies to turn supporters into passionate ambassadorsLessons from employee giving campaigns that sparked movementHow ethical storytelling and joy fuel lasting connectionPractical ways to build a platform for engagement and influenceEpisode HighlightsIntroducing the Multiplication Mindset and Redefining Fundraising (01:32)Community Voices: Sharing Meaningful Connections and Belonging (04:18)The Susan G. Komen Foundation Movement Strategy (07:14)4 Strategic Principles for Nonprofit Growth (22:29)Joy as a Strategic Multiplier (45:31)Responsive Fundraising Manifesto: Building Movements Through Human Connection (48:12)Episode Shownotes: www.weareforgood.com/episode/628About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter