We Are For Good Podcast - The Podcast for Nonprofits 676. Shift 6 — The Modern Donor Journey: Modernize Individual Giving for Today’s Donor - Mike Duerksen & Dana Snyder
Today's episode continues our 12-part series: 12 Shifts in 2026 for Social Impact. Over twelve episodes, we’re unpacking mindset + strategy shifts shaping the future of fundraising, leadership, and doing good in 2026. Explore the series at weareforgood.com/12shifts.
Shift 6 / Modernize Individual Giving for Today’s Donor
In today's episode, Jon and Becky welcome back Dana Snyder (Positive Equation) and Mike Duerksen (BuildGood) — for a practical, honest conversation about what’s changing in donor behavior and what to do about it in 2026.
Together, they unpack why the donor journey is no longer linear, why friction in your systems is more expensive than ever, and how monthly giving becomes a risk-mitigation strategy for stability. You’ll hear how the first 90 days create “memory structure” for donors, what Mike calls the “forgotten copy” that can make or break trust, and why making generosity visible again can help restore it as a social norm — at home and in your community.
If you’re ready to remove friction, build trust faster, and create an individual giving strategy that fits how donors actually live and decide in 2026, this one’s for you.
Episode Highlights:
- Today's Shifts in Donor Behavior (3:00)
- Designing a Donor Journey (10:30)
- Auditing Individual Giving: First 90 Days, Donor Needs & Team Focus (17:30)
- Case Studies (23:50)
- Mike and Dana's Playbooks + How to Activate Today (28:20)
Dive Deeper:
The Monthly Giving Summit (Feb 25, 1:00PM - Feb 26, 4:00PM EST)
Build Good Fundraising Podcast
Episode Shownotes: weareforgood.com/episode/676
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