We Are For Good Podcast - The Podcast for Nonprofits 672. Shift 2 — Communication to Connection: The Reconnection Era - Susan McPherson
Jan 7, 2026
In this engaging discussion, Susan McPherson, founder of McPherson Strategies and author of The Lost Art of Connecting, dives into the essential shift from mere communication to genuine connection, particularly for nonprofits. She shares alarming statistics about loneliness and emphasizes how nonprofits can lead the charge in rebuilding social ties. Susan critiques the limitations of chatbots in fostering real relationships, advocates for vulnerable leadership, and offers practical steps like local gatherings and skills-based volunteering to enhance community bonds.
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Loneliness Is A National Crisis
- Loneliness is widespread and rising, with 41% of Americans reporting extreme loneliness.
- Nonprofits have a unique opportunity to restore social connection and belongingship.
Listen Twice As Much As You Speak
- Prioritize listening over broadcasting by using questions to invite input and perspective.
- Leaders should listen twice as much as they speak to rebuild trust and understanding.
Tech Can't Replace Real Human Friction
- Chatbots and social media can't replace deep human connection and often lack needed friction.
- Without real-world disagreement and challenge, people miss growth that comes from honest interaction.
