

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?--We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
Episodes
Mentioned books

Mar 8, 2023 • 54min
394. Building a Strong Nonprofit Brand: Strategies for Lasting Impact - Valerie Brown
Meet Valerie. This proud New Yorker is an accomplished marketing and technology leader with over 20 years of experience across sectors. While working in media and entertainment (Project Runway marketing royalty here🤩), Valerie discovered her true passion while driving NBC Universal to implement corporate social responsibility efforts. Now, she’s the Nonprofit Industry Advisor at Salesforce where she continues to help orgs successfully implement and adopt technology to scale their marketing efforts. Don’t miss her expert tips to move your organization’s brand forward with marketing 💡LearnValerie’s experience and takeaways from working in a variety of sectorsThe importance of brand identity and name recognitionCase studies of organizations who are rocking their mission brand!Examples of normalizing rest in the nonprofit sectorToday’s GuestValerie Brown, Nonprofit Industry Advisor, SalesforceFor more information and episode details visit: weareforgood.com/episode/394.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits. To learn more visit bloomerang.com/weareforgood.About our Sponsor VirtuousVirtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 6, 2023 • 46min
393. Principles of Building + Scaling Organizations - Brian Joseph
Meet Brian. He’s the Co-Founder and Co-CEO of RevJen Group, a social enterprise dedicated to empowering nonprofit leaders and their organizations. Through revenue capacity-building workshops, facilitated peer groups, and community membership, RevJen amplifies the impact of leaders in the social sector. Brian is bringing his more than 20 years of experience and unique insights on building and scaling successful organizations to the podcast. Tune in for this conversation about what’s possible for nonprofits as they scale while still sustaining the people and the finances to do more good in the world. 💡 LearnPrinciples of Building + Scaling OrganizationsCapacity Building Resources Creating Nonprofit Human + Financial SustainabilityToday’s GuestBrian Joseph, CEO + Co-Founder, RevGenFor more information and episode details visit: weareforgood.com/episode/393.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 3, 2023 • 41min
392. 9 Nonprofit Trends That Matter in 2023: Be a Change Agent - Jon McCoy, CFRE, Becky Endicott, CFRE and Tania Bhattacharyya
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re breaking down Trend #7: Be a Change Agent. This is the year to find your voice and stand proudly in support of a mission or movement. You have the power to make a difference in the world with your voice. Here to add a spark to this conversation is Tania Bhattacharyya, founder of Lumos Marketing and rockstar fundraiser (she’s raised nearly $8M during her career!) Her superpower is lighting up women and leaders of color voices, opening doorways of opportunity and influence. Don’t miss this conversation - we hope you’ll walk away empowered to share your voice, story, experience and ideas 🗣️ 💡LearnHow being a change agent can affect change8️⃣ Steps to get started on your journey as a change agent An overview of thought leadership + how you can be a thought leaderFor more information and episode details visit: weareforgood.com/episode/392.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 1, 2023 • 57min
391. The Pathway from Chief Development Officer to CEO - Michelle Flores Vryn, CFRE and Adrienne Longnecker, CFRE
Meet Michelle and Adrienne. We have two dynamic leaders in the house🤩 Michelle is Chief Development Officer at OneStar and Adrienne Executive Director at Colorado River Alliance. They’re talking through their own career pathways and the lessons they’ve learned along the way. We’re exploring the potential pathway from CDO to CEO and the barriers that may exist. Tune in for their expert tips to find alignment in your own journey📍💡Learn How to find alignment in your careerThe pathway from Chief Development Officer to Chief Executive OfficerHow to foster an organizational culture valuing growthToday’s GuestsMichelle Flores Vryn, CFRE, Chief Development Officer at OneStar + Adrienne Longnecker, CFRE, Executive Director at Colorado River AllianceFor more information and episode details visit: weareforgood.com/episode/391.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 27, 2023 • 34min
390. The Mission of No One Left Behind - Jeff Phaneuf
Meet Jeff. From high school teacher to Congressional campaign manager to U.S. Marine, Jeff has dedicated his life to serving others. Today, he’s the Director of Advocacy at No One Left Behind, the longest-standing nonprofit dedicated to our local allies from the wars in Iraq and Afghanistan. Tune in to hear how No One Left Behind is advocating to keep our allies safe and provide them with the support they need. 💡 LearnHistory + Mission of No One Left BehindThe landscape for U.S. allies following the withdrawal from AfghanistanHow you can support No One Left Behind and their workToday’s GuestJeff Phaneuf, Director of Advocacy, No One Left BehindFor more information and episode details visit: weareforgood.com/episode/390.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 24, 2023 • 50min
389. 9 Nonprofit Trends That Matter in 2023: Humanize the Digital Experience - Jon McCoy, CFRE, Becky Endicott CFRE and Nejeed Kassam
Welcome back to our Friday Series, Trends that Matter in 2023. We’re going to explore Trend #6: Humanize the Digital Experience today on the podcast. With the emergence of new AI, humanizing the digital experience is more important than ever. Here with us is Nejeed Kassam, Co-Founder and CEO of Keela and Co-Founder of Fundraising Kit, to explore how nonprofits can bring humanity to the forefront of digital experiences. Tune in for a conversation about creativity, building systems of belonging, and how we can work with technology to make our work more human. 👨💻💡LearnHow to build tech systems that create belongingGoals your nonprofit could implement todayHow to not lose our humanity amid automationFor more information and episode details visit: weareforgood.com/episode/389.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 22, 2023 • 42min
388. Want to be a Nonprofit Leader? Here's Your Pathway. - Dr. Patton McDowell, MBA, CFRE
Meet Patton. This nonprofit consultant and coach has worked with nearly 275 organizations on their leadership development, fundraising and strategic planning. On his podcast Your Path to Nonprofit Leadership, Patton chats with nonprofit leaders around the world and in 2022 he published a book by the same title. We’re talking about how you can identify your leadership goal and create a detailed plan to get you there. If you’re at an organization looking to invest in the next leader or an employee looking to step into that leadership role, he has the advice to support you on either path. Don’t miss it! Learn Barriers that exist around leadership development and how to overcome themHow to identify your leadership goalsThe importance of wellness in the sectorToday's GuestPatton McDowell, Founder, PMA Nonprofit LeadershipFor more information and episode details visit: weareforgood.com/episode/388.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 20, 2023 • 39min
387. How to Build the Infrastructure to Succeed in Fundraising - Mary Hackett
Meet Mary. As a frontline fundraiser, she built her own software to crunch the numbers saving herself time and energy and her fundraising results skyrocketed 🚀 Ten years ago, she founded Databasey, which has helped more than 500 organizations make sense of their data. She’s sharing her insights for making data and operations more streamlined and user-friendly. Tune in to get excited about using your database and achieving your fundraising goals this year🎉💡 LearnThe importance of operations in fundraisingHow to collaborate across operations and development teamsHow to work smarter, not harder through automationToday’s GuestMary Hackett, Founder, DatabaseyFor more information and episode details visit: weareforgood.com/episode/387.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 17, 2023 • 44min
386. 9 Nonprofit Trends That Matter in 2023: Community is Core - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re exploring Trend #5: Community is Core. It’s no secret that we believe community everything, and we want to empower you to co-build a community around your missions. The philosophy of community building is no longer “build it and they will come.” True community is building WITH people. Plus, this conversation means we get to hang out with one of the best community builders we know, Floyd Jones, Director of Community and Partnerships at Givebutter. Join us as we chat about building, engaging and activating those nearest and dearest to build movements that have the power to change the world🌎💡Learn What community looks like in today’s world How you can utilize data to find your core supportersThe role of listening in building communityFor more information and episode details visit: weareforgood.com/episode/386.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 15, 2023 • 47min
385. Centering People-Driven Analytics + Data Equity - Meena Das
Meet Meena. She’s a community data strategist who helps nonprofits and social impact agencies advance human-centered data insights - focusing on equitable research tools and analyzing engagement. She helps nonprofits and social impact agencies with mindful research practices for a social justice-centered community. Plus, she’s just an incredible human who volunteers as advisor to 10+ amazing small-shops across North America, mentors immigrant women in technology and data science-related careers and is creating an online school called Data Is For Everyone! Don’t miss this conversation that will help us humanize data and put these principles into action 📊Learn The importance of People-Driven AnalyticsWhat Data Equity + Community Centric Data Principles areHow you can apply these concepts to your workToday’s GuestMeena Das, Founder + Principal, NamasteDataFor more information and episode details visit: weareforgood.com/episode/385.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter