

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

May 24, 2023 • 43min
427. Meet the Mission: Undies for Everyone - Amy Weiss
Meet Amy. She’s the Founder and Executive Director of Undies for Everyone, the only nationwide nonprofit dedicated to providing underwear to students in need. She was even named a CNN Hero for her work🤩 With an estimated 11.6 million kids in the U.S. living without access to clean underwear, Undies for Everyone addresses an ongoing crisis plaguing American schools that very few people know about. Tune in for a conversation about the transformative power of a very simple gift and how communities and orgs can come together to help🤝💡LearnHistory + Overview of Undies for EveryoneThe role of providing underwear in holistic community careWhy hygiene products are critical to building kids’ self-confidence + esteemHow you can get activated in their corner of the world Today's GuestRabbi Amy Weiss, Founder + Executive Director, Undies for EveryoneEpisode HighlightsAmy’s story and journey to where she is today (3:00)One in six kids in the U.S. are living without access to underwear (9:40)History + Overview of Undies for Everyone (11:00)Holistic Community Care (19:30)Undies for Everyone’s philosophy around partnerships (23:20)A powerful moment of philanthropy in Amy’s Life (34:45)Amy’s One Good Thing: It’s all marketing. (36:30)How to connect with Undies for Everyone (40:20)For more information + episode details visit: weareforgood.com/episode/427.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

May 22, 2023 • 40min
426. How to Harness the Evolution of Storytelling to Grow Your Mission - Jon Budington
Meet Jon. He believes change is a constant in life, and we’re all designed to adapt to those changes. Every gift results in a story, and this expert in casual language is giving counsel on how organizations can find and build powerful narratives to uplift philanthropy’s story. Tune in for an eye-opening conversation about language, storytelling and the ways we continue to change as humans🔄💡LearnAn overview of how humans continue to change through the lens of languageWhat storytelling looks like todayHow to find and build stories through listeningToday's GuestJon Budington, President + CEO, More Vang + MythosEpisode HighlightsJon’s story and journey to where he is today (4:30)What storytelling looks like today (6:50)Human evolution through the lens of language (10:20)How storytelling can build trust with the most distrustful Generation (15:00)Listening and asking for stories organically (17:00)Case study of an organization that leveraged the power of storytelling to deepen their impact (23:00)How to find and build these narratives (28:00)A powerful moment of philanthropy in Jon’s life (32:00)Jon’s One Good Thing: Focus on optimism. (35:00)How to connect with Jon and Mythos (38:00)For more information + episode details visit: weareforgood.com/episode/426.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

May 19, 2023 • 31min
425. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 2) - Jon McCoy, CFRE and Becky Endicott, CFRE
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we’re exploring the final three trends: the power of building community to advance our work, the importance of authentic storytelling and a reminder to be human. We believe deeply in the democratization of free ideas so hope you’ll tune in. Grab a notebook and prioritize your self-growth today📝💡LearnJon and Becky’s personal takeaways from the conference 6️⃣ key trends from AFP ICONHow to further explore and put these trends into actionEpisode HighlightsTonesetting (1:20)Networking + The Power of Building Community to Advance Our Work (2:45)Marketing + Storytelling is King (12:15)Be Human (16:30)Join the We Are For Good Community (28:35)For more information + episode details visit: weareforgood.com/episode/425.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

May 17, 2023 • 42min
424. Growing Young Ideas into World-Changing Ideas - Coeylen Barry + Kai Barry
Meet Coeylen and Kai. This dynamic duo is part of the team at Mira Fellowship, where they’re building a blueprint for the future by reframing our most intractable issues and discovering solutions that empower individuals to action. As Director of Story, Kai helps turn the fellow's ideas into clear communicable stories. And, as Director of Curriculum, Coeylen is passionate about the creative process and has spent years refining curriculum to support people with a vision who want to bring it into reality to affect change. They’re sharing how every societal change first started as an idea. With structure, support and coaching, an idea can turn into an actionable idea for change. Tune in to hear how we can’t solve problems with the same thinking used to create them 💭👏💡LearnHistory + Overview of Mira FellowshipGrowing Young Ideas into World-Changing IdeasThe Power of Community Today's GuestsCoeylen Barry, Director of Curriculum and Kai Barry, Director of Story, Mira FellowshipEpisode HighlightsMonumental change has come from simple shifts in perspective (10:00)Scarcity in the nonprofit sector (17:00)Creating environments that are conducive to incubating world-changing ideas (17:00)Mindsets (22:00)The power of community to move forward world-changing ideas (28:00)A powerful moment of philanthropy in Kai’s life (34:00)A powerful moment of philanthropy in Coeylen’s life (36:00)Kai’s One Good Thing: Go back to play. (37:00)Coeylen’s One Good Thing: Give yourself time and be playful. (38:00)How to connect with Mira Fellowship (40:00)For more information + episode details visit: weareforgood.com/episode/424.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

May 15, 2023 • 41min
423. Making Ethical Impact the Norm - Jenny Nuccio
Meet Jenny. She lives her values out loud as an entrepreneur who’s passionate about making a positive impact in the world🌍 Jenny is the Founder and CEO of Imani Collective, a global social enterprise and woman-empowerment program focused on defeating generational poverty through education and employment opportunities in Kenya. Her new book “Let It Be Wild” (which comes out later this month!), explores the journey of stepping into the unknown and finding a home. Tune in to hear how each of us can find our own Let It Be Wild Story no matter what season of life we’re in📍💡LearnOverview + Impact of Imani CollectiveInsights from the past decade as a social impact entrepreneurHow to make an impact right where you are Today's GuestDr. Jenny Nuccio, Founder + CEO, Imani CollectiveEpisode HighlightsJenny’s story and journey to where she is today (2:30)Jenny’s entrepreneurial journey (12:00)Looking below the surface of ethical impact (16:05)Where nonprofits can start (22:05)The inspiration behind Jenny’s new book “Let It Be Wild” (27:15)A powerful moment of philanthropy in Jenny’s life (33:10)Jenny’s One Good Thing: Find your people. (37:20)For more information + episode details visit: weareforgood.com/episode/423.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

May 12, 2023 • 37min
422. LIVE from New Orleans: 6 Takeaways From AFP ICON (Part 1) - Jon McCoy, CFRE and Becky Endicott, CFRE
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we’re exploring Fundraising Effectiveness Project data, how generosity looks different, and what’s building within the data revolution. We believe deeply in the democratization of free ideas so hope you’ll tune in. Grab a notebook and prioritize your self-growth today📝💡LearnJon and Becky’s personal takeaways from the conference 6️⃣ key trends from AFP ICONHow to further explore and put these trends into action*This special 3-part knowledge sharing Friday series is bringing you the top insights gleaned from the sector’s largest international conference, AFP Icon. Why? Because we believe professional development should be accessible to everyone - not just those with the means to travel✈️Episode HighlightsTonesetting (1:35)Fundraising Effectiveness Project - Where are we now? (5:50)Generosity looks different (15:45)Technology + Data Revolution (25:00)Join the We Are For Good Community (34:55)For more information + episode details visit: weareforgood.com/episode/422.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

May 10, 2023 • 39min
421. How to Build Organizational Capacity in a Season of Evolution - Karen Cochran
Meet Karen. She’s often heard saying fundraising isn’t about the dollars, but rather what the dollars can do. After leading and mentoring teams that raised more than $1 billion during her three-decade career, she launched Philanthropy Innovators to help organizations reimagine what’s possible in fundraising and advancement. We’re exploring everything from building organizational capacity to taking care of our teams. Karen is full of wisdom and we can’t wait to share her perspectives with the community 🤗💡LearnEvolving the sector’s mindsets, strategies and practices The power of building organizational capacityOverview of the MOST Philanthropy ModelToday's GuestKaren Cochran, Founder + Chief Philanthropic Innovator, Philanthropy InnovatorsEpisode HighlightsKaren’s story and journey to where she is today (4:30)Evolving the sector’s mindsets, strategies and practices (7:15)The power of building organizational capacity (13:20)Lessons learned from nonprofits incorporating innovation (16:25)MOST Model (21:00)The power of homegrown talent and sustainability (25:30)Case Study: How University of Central Florida flexed a gift from MacKenzie Scott for an even greater and more sustainable community impact (29:25) A powerful moment of philanthropy in Karen's life (32:30)Karen's One Good Thing: The only thing you control is how you react to the situation. (36:05)How to connect with Karen and Philanthropy Innovators (36:35)For more information + episode details visit: weareforgood.com/episode/421.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

May 8, 2023 • 47min
420. Developing the Right Mindset to Unlock Innovation and Creativity - Virginia Almendarez
Meet Virgina. We feel like we are getting a treat today as we spend time with one of our favorite leadership coaches of all time. She’s in her 20th year in the nonprofit sector and has worked with incredible organizations like The Apollo Theater, the Puerto Rican Conservation Trust, New York University, and the City University of New York. Her love of coaching and empowering others is expansive and she’s the founder of Founder of Fund Strategy, a fundraising strategy and coaching consultancy. She’s bringing her expertise on how to stop shrinking ourselves and our capacity. Tune in to get into the right mindset to unlock innovation and creativity 🧠💡LearnHow to develop mindsets that unlock innovation + creativityThe hidden beliefs in fundraising that are holding us back Survival tactics vs thriving tacticsToday's Special GuestVirginia Almendarez, Founder, Fund StrategyEpisode HighlightsVirginia’s story and journey to where she is today (4:00)Developing the Right Mindset to Unlock Innovation and Creativity (12:00)Aligning personal values and personal mission with your work (18:00)Hidden Beliefs in Fundraising (23:00)Survival tactics vs thriving tactics (24:00)What is often the cause of (in)ability to bring innovation and creativity to our work (28:00)Keeping balance with day-to-day work and keeping up with innovation (34:00)A powerful moment of philanthropy in Virginia’s life (41:00)Virginia’s One Good Thing: You are perfect, whole, and complete. (44:00)How people can connect with Virginia (45:00)For more information + episode details visit: weareforgood.com/episode/420.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

May 5, 2023 • 18min
419. LIVE from New Orleans: Put the Good Back Into Marketing - Noah Barnett
While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in person!) including Noah Barnett, VP of Marketing at Feathr. Tune in for key findings from Feathr’s recently released State of Nonprofit Marketing Report. This report is 24 pages full of statistics and insights built directly off responses from over 400 marketers, fundraisers, leaders, and experts in the nonprofit and association sectors. One big discovery? Nonprofits who began by investing in understanding their community are having the greatest returns as they understand the power of discovery. Remember: Discovery first, strategy second. Tune in for more incredible insights👏💡LearnAn overview of The State of Nonprofit Marketing ReportHow to fight against scarcity mindsets The importance of identifying what’s working at your org *This special 3-part knowledge sharing Friday series is bringing you the top insights gleaned the sector’s largest international conference, AFP Icon. Why? Because we believe professional development should be accessible to everyone - not just those with the means to travel✈️Today's Special GuestNoah Barnett, VP of Marketing, FeathrFor more information + episode details visit: weareforgood.com/episode/419.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

May 3, 2023 • 34min
418. Building Effective Email Marketing (spoiler: small nonprofits are killing it!) - Tim Sarrantonio
Meet Tim. Not only is he Director of Corporate Brand at Neon One, but he’s also the Vice Chair of the Fundraising Effectiveness Project, which helps nonprofit organizations increase giving at a faster pace by providing them with tools for tracking and evaluating their annual growth in giving. He’s bringing his expertise and insights from recent fundraising reports and sharing the role email marketing plays in successful fundraising strategies right now. If you tuned in for episode 317, you might be asking yourself, “Two email convos in one week?” Yup! It’s really that important. Don’t miss it!💡LearnOverview of the Fundraising Effectiveness ProjectKey findings from recent industry reports and other benchmarks5️⃣Tips for creating effective emails Case studies that serve as blueprints for building an effective email programToday's GuestTim Sarrantonio, Director of Corporate Brand, Neon One + Vice Chair, Fundraising Effectiveness Project For more information + episode details visit: weareforgood.com/episode/418.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


