We Are For Good Podcast - The Podcast for Nonprofits 418. Building Effective Email Marketing (spoiler: small nonprofits are killing it!) - Tim Sarrantonio
Meet Tim. Not only is he Director of Corporate Brand at Neon One, but he’s also the Vice Chair of the Fundraising Effectiveness Project, which helps nonprofit organizations increase giving at a faster pace by providing them with tools for tracking and evaluating their annual growth in giving. He’s bringing his expertise and insights from recent fundraising reports and sharing the role email marketing plays in successful fundraising strategies right now. If you tuned in for episode 317, you might be asking yourself, “Two email convos in one week?” Yup! It’s really that important. Don’t miss it!
💡Learn
- Overview of the Fundraising Effectiveness Project
- Key findings from recent industry reports and other benchmarks
- 5️⃣Tips for creating effective emails
- Case studies that serve as blueprints for building an effective email program
Today's Guest
Tim Sarrantonio, Director of Corporate Brand, Neon One + Vice Chair, Fundraising Effectiveness Project
For more information + episode details visit: weareforgood.com/episode/418.
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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