

431. Small But Mighty: How to Mobilize Your Movement - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones
We’re so excited to continue our Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising. In Part 2, we’re exploring how to mobilize your movement. Tune in to get insights into building an authentic community that is unified around your mission and purpose.
💡Learn
- How to build an authentic culture of belonging
- How to gather volunteers around your movement
- The power of showing up with an attitude of gratitude
Today's Guest
Floyd Jones, Director of Community & Partnerships, Givebutter
Episode Highlights
- Building an authentic community of belonging (2:00)
- Habits for building community (4:45)
- How to mobilize people around movements (7:25)
- Gathering volunteers to support the movement (10:45)
- How the We Are For Good Community shows up as believers in a mission (14:05)
- An example of Floyd becoming a believer in a mission (17:55)
- An example of Becky becoming a believer in a mission (19:00)
- Do This/Not That when mobilizing a movement (21:30)
- Floyd’s One Good Thing: Let community be at your core. (23:10)
For more information + episode details visit: weareforgood.com/episode/431.
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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