428. Small but Mighty: How to Build Your Fundraising Strategy + Tell Your Story - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones

We’re so excited to kick off a new Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It’s typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don’t reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising.  In Part 1, we’re exploring how to tell your story and build your fundraising strategy. Tune in to get our playbook to find the right strategy for your org. 

💡Learn

• Mindsets needed for success 
• How to tell your organization’s story
• How to create the best fundraising strategy for your organization

Today's Special Guest
Floyd Jones, Director of Community & Partnerships, Givebutter

Episode Highlights 

• Small but Mighty Series Tonesetting (1:15)
• Start by asking the bigger questions (3:35)
• Finding the right fundraising strategy for your org (6:30)
• The assets you need to organize (11:20)
• Partnering with other nonprofits (18:55)
• The importance of having your own email list (20:40)
• Do this/not that fundraising strategies (22:35)
• The power of storytelling (24:10)
• Where to connect with Floyd and GiveButter (26:20)
• Floyd’s One Good Thing: Start with one. (29:40)

For more information + episode details visit: weareforgood.com/episode/428.

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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