We Are For Good Podcast - The Podcast for Nonprofits 432. The Future of Philanthropy: Gen Z's Unique Giving Habits and How to Reach Them - Elizabeth (McDonough) Ruikka + Alyssa Boger
Meet Elizabeth and Alyssa. They’re sharing insights from The Nonprofit’s Guide to Engaging Gen Z created by Classy and Pursuant (bravo on evolved partnerships 👏). Gen Z just doesn’t operate like any other generation, and we love how they break the status quo. We’re chatting about how nonprofits can create long-lasting partnerships with this deeply generous generation. Tune in for your guide on engaging with this generation that’s already making its mark on philanthropy.
💡Learn
- How to understand Gen Z’s motivations
- An overview of The Nonprofit’s Guide to Engaging Gen Z
- Ways nonprofits can partner with Gen Z for greater impact
Today's Guests
Elizabeth (McDonough) Ruikka, Senior Director, Demand Generation & Digital Marketing, Classy + Alyssa Boger, Senior Vice President, Client Strategy, Pursuant
Episode Highlights
- Alyssa’s story and journey to where she is today (4:30)
- Elizabeth’s story and journey to where she is today (6:10)
- Understanding Gen Z’s motivations (10:30)
- How to Engage Gen Z (17:00)
- How + Where Gen Z is gathering (20:00)
- How we begin building our Gen Z donor bases (25:00)
- The top 3 values of Gen Z donors (28:00)
- A powerful moment of philanthropy in Elizabeth’s life (39:00)
- A powerful moment of philanthropy in Alyssa’s life (41:00)
- Alyssa’s One Good Thing: No is a complete sentence. (45:00)
- Elizabeth’s One Good Thing: You want to hire people that are smarter than you. (47:00)
- How to connect (50:00)
For more information + episode details visit: weareforgood.com/episode/432.
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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