

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?--We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
Episodes
Mentioned books

Feb 12, 2024 • 38min
509. Reimagining Philanthropy: How American Cancer Society's BrightEdge is Pioneering a New Model of Philanthropy - Alice Lin Pomponio
Meet Alice. For her, finding life-saving cancer treatments is personal, not just professional. With a career in biotech that's witnessed industry milestones, she now leads BrightEdge at the American Cancer Society. BrightEdge is a venture capital fund directing philanthropic donations to startups pioneering cancer-fighting solutions. Established in 2019, it's already invested $28.9 million in 18 companies, with the potential to benefit 1.5 million patients and families. Don't miss this inspiring discussion on driving impact and innovation in the fight against cancer. 🎗️💡LearnOverview of BrightEdgeThe innovation behind venture capital modelsImportance of inclusive and sustainable philanthropyToday’s GuestAlice Lin Pomponio, Managing Director, BrightEdgeEpisode HighlightsAlice’s story and journey to where she is today (3:00)BrightEdge's origins and its impact on the American Cancer Societ (6:50)BrightEdge's impact since inception (12:00)Venture capital model as a new era in philanthropy (15:00)Blended Giving - granting and impact investing (17:35)Approaching these conversations with donors (20:00)Opportunities for organizations with this model (23:00)A powerful story of philanthropy in Alice’s life (30:00)Alice’s One Good Thing: How can we keep the patient in the room? (34:00)How to connect with BrightEdge (35:25)For more information + episode details visit: weareforgood.com/episode/509.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 7, 2024 • 34min
508. 9 Nonprofit Trends That Matter in 2024: Upskill in the Age of AI + New Tech - Jon McCoy, Becky Endicott, and Shereese Floyd
Welcome back to another week of the 9️⃣ Nonprofit Trends that Matter in 2024 Series! This week, we're delving into upskilling in the age of AI and new tech With technology advancing rapidly, it's essential to work smarter, not harder. Join us as we explore the power of AI, its ethical use, and how to balance it with your human empathy and lived experience. Special guest Shereese Floyd, Founder of AI Consultants for Nonprofits, is sharing her expertise on how we can upskill our teams in this modern era. We’re talking about doubling fundraising with laser-targeted campaigns, streamlining operations with automated tasks and unlocking deeper donor connections. No matter where you are in the AI adoption curve, there's a path forward tailored to your organization's unique needs - you’ve got this📣Episode HighlightsTone setting (1:10)Approaching AI with ethical frameworks (3:45)Reflections from the We Are For Good Community (4:35 )Who’s Doing it Well? (6:10)How Shereese got involved in this work (10:40)How to work smarter, not harder with AI (12:30)AI tools to try (17:45)Advances nonprofits have seen using tech (22:30)Shereese’s One Good Thing: Take a breath and take the tools off the pedestal. (28:35)How to connect with Shereese (30:55)For more information + episode details visit: weareforgood.com/episode/508.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 5, 2024 • 50min
507. Leading With Light: Choosing Conscious Leadership When You're Ready For More - Jennifer Mulholland and Jeff Shuck
Meet Jeff and Jennifer. They’re the co-leaders of Plenty, where their vision is a world of plenty for everyone — plenty of health, hope, happiness and fulfillment. Their forthcoming book, “Leading with Light” offers a blueprint to help you become more aware of what works for you, more attuned to your soul’s deepest calling, and more confident in the choices you make📘 They're offering up their experiences and actionable advice, encouraging us to listen to our bodies, trust our instincts, and discern environmental cues—all in the service of crafting lives that flow with intention and purpose. Join us as we uncover a path forward that promises to reshape not just how we lead, but how we live✨💡LearnWhat conscious leadership is all aboutHow to determine what fills and what drains usThe importance of embodiment Today’s GuestsJeff Shuck and Jennifer Mulholland, Principals, PlentyEpisode Highlights:What leaders need now more than ever (3:35)What it means to be a whole leader (7:45)Being more, not doing more (11:20)How to determine what fills and what drains us (22:15)Connecting the body and the mind with embodiment (32:00)How Jeff gave us worrying (36:15)Whatever you are focusing on form (39:10)Jen’s One Good Thing: Your presence is your gift. (41:50)Jeff’s One Good Thing: The power of journaling. (43:15)How to connect with Jen + Jeff and get the book (47:00)For more information + episode details visit: weareforgood.com/episode/507.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 31, 2024 • 46min
506. 9 Nonprofit Trends That Matter in 2024: Retention is an inside job. - Jon McCoy, Becky Endicott, Evan Wildstein, and Michelle Flores Vryn
Welcome back to week three of our 9️⃣ Nonprofit Trends that Matter in 2024 Series! It’s time to name the elephant in the room: Retention. But we aren’t just talking about retaining our donors - the greatest retention issue that isn’t talked about enough is the retention of our nonprofit staff. For a sector built on relationships, we have to build a culture that creates retention from the inside out. After all, if our staff isn’t compelled to stay, why should our donors? 🤔Joining us to delve into this critical trend are two seasoned in-house nonprofit leaders, Evan Wilstein and Michelle Flores Vryn, CFRE. Together they conducted a comprehensive survey on staff retention—exploring the reasons people leave and, conversely, what motivates them to stay. The survey results, though disheartening, shed light on the reality we face. Join us to find out more about the reality of retention and where we go from here🧭For more information + episode details visit: weareforgood.com/episode/506.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 29, 2024 • 41min
505. How Mother Cabrini Health Foundation Launched + Scaled with a Startup Mentality - Channon Lucas
Meet Channon. Five years ago, she started as the second official employee of Mother Cabrini Health Foundation, New York’s largest grantmaking foundation. Since then, the Foundation has granted over $635 million to nonprofits improving the health and well-being of New Yorkers 🏥From the jump, Channon set out to disrupt traditional philanthropy practices and organizational structures. She’s pulling back the curtain on how she operationalized and designed the Foundation with a ‘startup mentality’, building an internal system that allows the organization to flourish but remain flexible🔄 If you’re wondering if you can truly foster a workplace culture that balances continuous learning with the courage to embrace change, this episode is for you💪💡LearnOverview of Mother Cabrini Health FoundationCase Study: Scaling with a “Startup Mentality”How to build a team that flourishes, yet remains flexibleToday’s GuestChannon Lucas, Chief Administrative Officer, Mother Cabrini Health FoundationEpisode HighlightsChannon’s story and journey to where she is today (3:55) History and mission of the Mother Cabrini Health Foundation (8:50)Scaling the Foundation with a “Startup Mentality” (13:05)How they’ve built a team that flourishes, yet remains flexible (16:00)How they take care of + focus on their team (22:05)Employee retention and compensation in the nonprofit sector (27:10)A powerful moment of philanthropy in Channon’s life (32:30)Channon’s One Good Thing: Invest in relationships. (36:05)How to connect with Channon + Mother Cabrini Health Foundation (37:36)For more information + episode details visit: weareforgood.com/episode/505.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 24, 2024 • 42min
504. 9 Nonprofit Trends That Matter in 2024: It's No Longer Business As Usual. Period. - Jon McCoy, Becky Endicott, and Brett Hagler, New Story
Discover the secrets to not just surviving but thriving in the nonprofit sector. Our 9️⃣Nonprofit Trends that Matter in 2024 Series continues🥳 This week, we’re diving into the 1st trend: It’s no longer business as usual. Period. Let’s face it things are never going back to “the way it’s always been.” We’re sharing who’s doing it well, our PRO tips and what we’re hearing in the community about this trend. Plus, we’re bringing on an expert guest to talk us through it. Brett Hagler, CEO and Founder of New Story, Fast Company’s Most Innovative Company in the World, is joining us to share how New Story lives out this trend. It’s time to embrace creative solutions, new business models, collaborative partnerships, and technology-driven strategies to enhance our impact. Don’t miss this episode that’ll help adapt to the evolving landscape of social change💪Episode HighlightsShow up with a growth mindset (2:00)It's No Longer Business As Usual. Period. Playlist + Who’s doing it well? (4:05)Reflections from the We Are For Good Community (5:45)PRO tips (8:20)The latest chapter of New Story (11:45)Re-risking what has been working for a bigger opportunity (19:30)Opportunities to lean into innovation (22:55)Playing the long game (26:35)Powerful moments of philanthropy in Brett’s life (35:00)Brett’s One Good Thing: Put a full day on your calendar to zoom out and ask yourself some of these questions. (37:30)How to connect with New Story and Brett (39:20)For more information + episode details visit: weareforgood.com/episode/504.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 22, 2024 • 55min
503. Simplifying + Scaling Social Impact: Practical Tools for Maximizing Your Impact - Scott Curran
Meet Scott. He’s a visionary social impact and legal adviser to global brands and nonprofits🌍 He’s the CEO and Founder of Beyond Advisers, with current and former clients including the Clinton Foundation, UN Foundation’s Clean Cooking Alliance, The Starbucks Foundation, Sean Penn’s CORE and many more. Navigating uncertainty and fostering organizational growth is a challenge, but Scott's insights remind us to learn from other’s success remembering that all nonprofits have the same four core tenants. Tune in to get excited about maximizing your organization’s impact in 2024🌟💡LearnHow nonprofits are simple and all have the same core Ways to simplify and scale for nonprofits of all sizes and profilesThe importance of doubling down on core functionsToday’s GuestScott Curran, CEO + Founder, Beyond AdvisersEpisode HighlightsScott’s story and journey to where he is today (2:45)What makes a team and organization truly dynamic (7:55)BoardOperationsProgramsPartnershipsScott’s take on how philanthropy, government and the private sector all fit and work together (14:00)Case studies (18:10)Double down on core functions during times of uncertainty (25:55)What makes up a great annual calendar for an org (33:45)A powerful moment of philanthropy in Scott’s life (40:30)Scott’s One Good Thing: Stay curious. (50:00)How to connect with Scott and Beyond Advisers (51:45)For more information + episode details visit: weareforgood.com/episode/503.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 17, 2024 • 34min
502. 9 Nonprofit Trends That Matter in 2024 - Jon McCoy, CFRE and Becky Endicott, CFRE
Join Jon and Becky as we kick off our 9 Nonprofit Trends That Matter in 2024 Series! This is where we introduce the trends we believe nonprofits should get behind in the new year and beyond. Over the next several weeks, we’re rolling out each of these trends, curating resources for each one and bringing epic guests to share their insights all to help you elevate your mission in 2024. Join us to embrace this year with bravery and boldness! 🌟💡Learn in this seriesTrends that’ll grow and elevate your missionPro tips for success Case studies of who's already doing it well in the sector (because let's replicate what's working!💪)Ways to infuse joy into your work 😊Episode HighlightsEmbracing bravery in 2024 (1:55)Jon and Becky’s reflections and personal intentions for 2024 (3:00)9 Nonprofit Trends That Matter in 2024 (8:25)It’s no longer business as usual. Period. Activate the One = Grow the movement Retention is an inside job.Media scales impact. Upskill in the age of AI + new techMake generosity frictionless. Tap creators. Grow influence. Engage dimensionally. Our sector needs whole leaders.Bonus: Lean into joy. (27:45)FREE Workshop: 9 Nonprofit Trends That Matter in 2024 (29:45)Join the We Are For Good Community (31:05)For more information + episode details visit: weareforgood.com/episode/502.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 15, 2024 • 43min
501. Building Thriving Teams + Crafting Strategic Plans for Success and Retention - Kishshana Palmer
Meet Kishshana. She’s an evangelist in her belief that having amazing talent is the #1 competitive advantage in your business💪 Her perspective is a valuable lens to evaluate and elevate organizational cultures. She’s bringing her insights on building thriving teams, crafting strategic plans for success, and creating a retention culture. This is a must-listen for all leaders who want to level up their impact and keep their team engaged for the year ahead. Don’t miss it! 🎤💡LearnWays to focus intentionally on staff retentionCollaborative leadership + high-performing teams trendsHow to craft a strategic plan that sets your team up for successToday’s GuestKishshana Palmer, Founder, ManageMintEpisode HighlightsKishshana’s story and journey to where she is today (3:05)The current landscape of leadership and staff retention (10:15)Succession planning and mentorship to ensure smooth leadership transitions (16:45)Collaborative leadership and talent development (18:10Where to focus when building a retention culture (25:30)How to achieve simplicity in strategic planning for (31:05)Kishshana’s One Good Thing: Create your five-star wellness. (36:25)How to connect with Kishshana (38:10)For more information + episode details visit: weareforgood.com/episode/501.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 10, 2024 • 34min
500. The Power of Collective Generosity: A Conversation with Rick Shadyac of St. Jude Children's Research Hospital
Meet Rick. He’s the President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The hospital's success is rooted in a journey marked by innovation and philanthropy. The fabric of humanity is woven with stories of resilience and one place that's abundantly clear within the walls of St. Jude. Rick guides us through the poignant stories of families who, in the face of adversity, have found strength and hope. Today’s episode is all about community and collective generosity. We couldn’t ask for a better topic for the 500th episode of the We Are For Good podcast. Tune in for a conversation that’ll leave you asking, “If not us, then who?"💡LearnAbout St. Jude's founding + visionALSAC + St. Jude’s unique operating modelHow to focus on innovation, generosity + humanityToday’s GuestRick Shadyac, President + CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research HospitalEpisode HighlightsRick’s story and journey to where he is today (3:50)Danny Thomas’s ingenuity in creating St. Jude Children’s Research Hospital (6:10)Two separate organizations: ALSAC and St. Jude (8:55)The importance of community and grassroots support (12:15)The innovative culture at ALSAC/St. Jude (19:00)Rick’s lessons learned about the power of generosity and humanity (22:00)A powerful story of philanthropy in Rick’s life (25:00)Rick’s One Good Thing: Live charitably. (26:00)How to connect with St. Jude + Rick (30:00)Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter


