

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Feb 28, 2024 • 35min
514. 9 Nonprofit Trends That Matter in 2024: Tap creators. Grow influence. - Jon McCoy, Becky Endicott, and Nick Lynch
We’re back with another trend during our 9️⃣ Nonprofit Trends that Matter in 2024 Series: Tap creators. Grow influence. Discover how you can supercharge your nonprofit's impact with the power of the creator economy—this episode zeroes in on this transformative force! Our special guest today, Nick Lynch, Co-Founder and CEO of Collidescope.io, is an expert of influencers and he’s here to guide us through this pivotal moment. Get ready to explore the art of partnering with like-minded creators to grow your influence and why saying 'yes' to asking for help can unlock doors you didn't even know existed🔑Episode HighlightsTonesetting (0:35)Voices from the We Are For Good Community (10:35)Who’s Doing it Well? (12:05)Current landscape of the creator economy (15:05)Tap Creators. Grow Influence. (17:50)Why influencer marketing for nonprofits matters this year (19:35)Case study of seeing this in practice (21:50)How can missions get activated around this trend today (24:35)Nick’s One Good Thing: 2024 should be the season of ask. (28:30)How to connect with Nick (29:50)Nick’s book (30:20)Nick’s podcast (32:45)For more information + episode details visit: weareforgood.com/episode/514.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 26, 2024 • 47min
513. Cultivating Wellness in Leadership: How The Teaching Well's Approach Revolutionizes Nonprofit Work Environments - Lindsey Fuller
Meet Lindsey. She’s the Executive Director of The Teaching Well, a nonprofit wellness collective of educators, education leaders and healers. She’s unraveling the intricacies of creating a culture that priotizes wellness in the nonprofit sector. You won’t want to miss her perspective on whole leadership, which emphasizes the need for environments that employees don't have to recover from, and how individual health can initiate systemic healing. Tune in to get your game plan to foster a nurturing workplace🌱Today’s GuestLindsey Fuller, Executive Director, The Teaching WellEpisode HighlightsNonprofit stabilization program (6:30)Human-centered approach to leadership (13:00)Human-centered policies to put in practice today (18:00)The differences between supervising and coaching (26:00)Retention is an inside job (30:00)Hiring profiles (32:00)Professional authenticity (36:00)Pre-HR interventions (38:00)A powerful moment of philanthropy in Lindsey’s life (42:00)Lindsey’s One Good Thing: The organization that you want, you have to be a part of building it. (48:00)For more information + episode details visit: weareforgood.com/episode/513.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 21, 2024 • 41min
512. 9 Nonprofit Trends That Matter in 2024: Activate the One = Grow the movement. - Jon McCoy, Becky Endicott, and Brady Josephson, charity: water
Join the conversation with Brady Josephson, VP of Marketing & Growth at charity: water, as he shares insights on community building, modern movements, and the power of generosity in the nonprofit sector. Discover tips for growing movements, creating engaged communities, and finding personal fulfillment through philanthropy.

Feb 19, 2024 • 49min
511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar
Meet Neda. From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards🎶) and its charities, Neda's career bridges entertainment, marketing and philanthropy. With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital landscape, especially with the help of content creators and influencers📱The time is now for the social impact sector to embrace influencer marketing. This conversation is the perfect primer for anyone getting started.💡LearnLessons the social impact sector can learn from the entertainment industry Tips for developing a campaign that meets the moment How to begin partnering with creators + influencersToday’s GuestNeda Azarfar, Founder + Principal, Nazar WorksEpisode HighlightsNeda’s story and journey to where she is today (3:40)The current media landscape and the opportunity that exists for social impact organizations (6:10)Hallmarks of modern social impact campaigns that meet the moment (15:45)Developing campaigns That Meet the Moment (19:10)How to begin partnering with creators + influencers (22:20)Case study of someone who is doing this well: ALIMA + Breath for All Campaign (27:30)A powerful moment of philanthropy in Neda’s life (36:30)Neda’s One Good Thing: Try a SWOT Analysis. (44:25)For more information + episode details visit: weareforgood.com/episode/511.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 14, 2024 • 43min
510. 9 Nonprofit Trends That Matter in 2024: Our sector needs whole leaders. - Jon McCoy, Becky Endicott, and Sonya Perez-Lauterbach
We’re at the halfway point of the 9️⃣ Nonprofit Trends that Matter in 2024 Series - welcome back! This week, we’re talking all about how our sector needs whole leaders. It's all too common to sacrifice our well-being in the name of "the greater good," often without realizing the toll it takes on ourselves and our teams. Special guest, Sonya Perez-Lauterbach, founder of Atlas Leadership, is sharing how to create new ways of being and serving with resilience, clarity, and joy. This conversation is for everyone because everyone can be a leader. Let's arm ourselves with strategies to sidestep unproductive behaviors that fuel stress and fear💪Episode HighlightsTonesetting (1:00)Who’s Doing it Well? (7:05)Reflections from the We Are For Good Community (8:55)What being a whole leader looks like to Sonya (16:15)Core strategies to build sustainability in our work and lives (5:50)Questions to ask yourself to move toward being a whole leader (23:05)How to navigate change with more resilience, clarity and joy (25:15)How to support team members (30:40)Hallmarks of a workplace where employees can embody whole leadership (34:05)Sonya’s One Good Thing: Change is possible. (39:10)How to connect with Sonya (40:05)For more information + episode details visit: weareforgood.com/episode/510.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 12, 2024 • 38min
509. Reimagining Philanthropy: How American Cancer Society's BrightEdge is Pioneering a New Model of Philanthropy - Alice Lin Pomponio
Meet Alice. For her, finding life-saving cancer treatments is personal, not just professional. With a career in biotech that's witnessed industry milestones, she now leads BrightEdge at the American Cancer Society. BrightEdge is a venture capital fund directing philanthropic donations to startups pioneering cancer-fighting solutions. Established in 2019, it's already invested $28.9 million in 18 companies, with the potential to benefit 1.5 million patients and families. Don't miss this inspiring discussion on driving impact and innovation in the fight against cancer. 🎗️💡LearnOverview of BrightEdgeThe innovation behind venture capital modelsImportance of inclusive and sustainable philanthropyToday’s GuestAlice Lin Pomponio, Managing Director, BrightEdgeEpisode HighlightsAlice’s story and journey to where she is today (3:00)BrightEdge's origins and its impact on the American Cancer Societ (6:50)BrightEdge's impact since inception (12:00)Venture capital model as a new era in philanthropy (15:00)Blended Giving - granting and impact investing (17:35)Approaching these conversations with donors (20:00)Opportunities for organizations with this model (23:00)A powerful story of philanthropy in Alice’s life (30:00)Alice’s One Good Thing: How can we keep the patient in the room? (34:00)How to connect with BrightEdge (35:25)For more information + episode details visit: weareforgood.com/episode/509.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 7, 2024 • 34min
508. 9 Nonprofit Trends That Matter in 2024: Upskill in the Age of AI + New Tech - Jon McCoy, Becky Endicott, and Shereese Floyd
Welcome back to another week of the 9️⃣ Nonprofit Trends that Matter in 2024 Series! This week, we're delving into upskilling in the age of AI and new tech With technology advancing rapidly, it's essential to work smarter, not harder. Join us as we explore the power of AI, its ethical use, and how to balance it with your human empathy and lived experience. Special guest Shereese Floyd, Founder of AI Consultants for Nonprofits, is sharing her expertise on how we can upskill our teams in this modern era. We’re talking about doubling fundraising with laser-targeted campaigns, streamlining operations with automated tasks and unlocking deeper donor connections. No matter where you are in the AI adoption curve, there's a path forward tailored to your organization's unique needs - you’ve got this📣Episode HighlightsTone setting (1:10)Approaching AI with ethical frameworks (3:45)Reflections from the We Are For Good Community (4:35 )Who’s Doing it Well? (6:10)How Shereese got involved in this work (10:40)How to work smarter, not harder with AI (12:30)AI tools to try (17:45)Advances nonprofits have seen using tech (22:30)Shereese’s One Good Thing: Take a breath and take the tools off the pedestal. (28:35)How to connect with Shereese (30:55)For more information + episode details visit: weareforgood.com/episode/508.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 5, 2024 • 50min
507. Leading With Light: Choosing Conscious Leadership When You're Ready For More - Jennifer Mulholland and Jeff Shuck
Meet Jeff and Jennifer. They’re the co-leaders of Plenty, where their vision is a world of plenty for everyone — plenty of health, hope, happiness and fulfillment. Their forthcoming book, “Leading with Light” offers a blueprint to help you become more aware of what works for you, more attuned to your soul’s deepest calling, and more confident in the choices you make📘 They're offering up their experiences and actionable advice, encouraging us to listen to our bodies, trust our instincts, and discern environmental cues—all in the service of crafting lives that flow with intention and purpose. Join us as we uncover a path forward that promises to reshape not just how we lead, but how we live✨💡LearnWhat conscious leadership is all aboutHow to determine what fills and what drains usThe importance of embodiment Today’s GuestsJeff Shuck and Jennifer Mulholland, Principals, PlentyEpisode Highlights:What leaders need now more than ever (3:35)What it means to be a whole leader (7:45)Being more, not doing more (11:20)How to determine what fills and what drains us (22:15)Connecting the body and the mind with embodiment (32:00)How Jeff gave us worrying (36:15)Whatever you are focusing on form (39:10)Jen’s One Good Thing: Your presence is your gift. (41:50)Jeff’s One Good Thing: The power of journaling. (43:15)How to connect with Jen + Jeff and get the book (47:00)For more information + episode details visit: weareforgood.com/episode/507.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 31, 2024 • 46min
506. 9 Nonprofit Trends That Matter in 2024: Retention is an inside job. - Jon McCoy, Becky Endicott, Evan Wildstein, and Michelle Flores Vryn
Welcome back to week three of our 9️⃣ Nonprofit Trends that Matter in 2024 Series! It’s time to name the elephant in the room: Retention. But we aren’t just talking about retaining our donors - the greatest retention issue that isn’t talked about enough is the retention of our nonprofit staff. For a sector built on relationships, we have to build a culture that creates retention from the inside out. After all, if our staff isn’t compelled to stay, why should our donors? 🤔Joining us to delve into this critical trend are two seasoned in-house nonprofit leaders, Evan Wilstein and Michelle Flores Vryn, CFRE. Together they conducted a comprehensive survey on staff retention—exploring the reasons people leave and, conversely, what motivates them to stay. The survey results, though disheartening, shed light on the reality we face. Join us to find out more about the reality of retention and where we go from here🧭For more information + episode details visit: weareforgood.com/episode/506.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 29, 2024 • 40min
505. How Mother Cabrini Health Foundation Launched + Scaled with a Startup Mentality - Channon Lucas
Meet Channon. Five years ago, she started as the second official employee of Mother Cabrini Health Foundation, New York’s largest grantmaking foundation. Since then, the Foundation has granted over $635 million to nonprofits improving the health and well-being of New Yorkers 🏥From the jump, Channon set out to disrupt traditional philanthropy practices and organizational structures. She’s pulling back the curtain on how she operationalized and designed the Foundation with a ‘startup mentality’, building an internal system that allows the organization to flourish but remain flexible🔄 If you’re wondering if you can truly foster a workplace culture that balances continuous learning with the courage to embrace change, this episode is for you💪💡LearnOverview of Mother Cabrini Health FoundationCase Study: Scaling with a “Startup Mentality”How to build a team that flourishes, yet remains flexibleToday’s GuestChannon Lucas, Chief Administrative Officer, Mother Cabrini Health FoundationEpisode HighlightsChannon’s story and journey to where she is today (3:55) History and mission of the Mother Cabrini Health Foundation (8:50)Scaling the Foundation with a “Startup Mentality” (13:05)How they’ve built a team that flourishes, yet remains flexible (16:00)How they take care of + focus on their team (22:05)Employee retention and compensation in the nonprofit sector (27:10)A powerful moment of philanthropy in Channon’s life (32:30)Channon’s One Good Thing: Invest in relationships. (36:05)How to connect with Channon + Mother Cabrini Health Foundation (37:36)For more information + episode details visit: weareforgood.com/episode/505.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


