We Are For Good Podcast - The Podcast for Nonprofits 511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar
Meet Neda. From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards🎶) and its charities, Neda's career bridges entertainment, marketing and philanthropy. With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital landscape, especially with the help of content creators and influencers📱The time is now for the social impact sector to embrace influencer marketing. This conversation is the perfect primer for anyone getting started.
💡Learn
- Lessons the social impact sector can learn from the entertainment industry
- Tips for developing a campaign that meets the moment
- How to begin partnering with creators + influencers
Today’s Guest
Neda Azarfar, Founder + Principal, Nazar Works
Episode Highlights
- Neda’s story and journey to where she is today (3:40)
- The current media landscape and the opportunity that exists for social impact organizations (6:10)
- Hallmarks of modern social impact campaigns that meet the moment (15:45)
- Developing campaigns That Meet the Moment (19:10)
- How to begin partnering with creators + influencers (22:20)
- Case study of someone who is doing this well: ALIMA + Breath for All Campaign (27:30)
- A powerful moment of philanthropy in Neda’s life (36:30)
- Neda’s One Good Thing: Try a SWOT Analysis. (44:25)
For more information + episode details visit: weareforgood.com/episode/511.
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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