We Are For Good Podcast - The Podcast for Nonprofits 516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord
Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord, SVP of Marketing and Communications at RKD Group, joins us to discuss how engaging dimensionally is about understanding donors through multiple data points and dimensions beyond just transactions. If you're ready to take your supporter experience to the next level, this is the episode you won't want to miss!
💡Learn in this series
- Trends that’ll grow and elevate your mission
- Pro tips for success
- Case studies of who's already doing it well in the sector (because let's replicate what's working!💪)
- Ways to infuse joy into your work 😊
Episode Highlights
- Tonesetting (1:40)
- Who’s Doing it Well? + Engage Dimensionaly Playlist (6:00)
- Justin’s story + journey to where he is today (12:35)
- A high-level look at engaging dimensionally (20:20)
- Moving from 1:0 engagement to 2:0 engagement (25:00)
- How nonprofits can start engaging dimensionally (29:35)
- Case study of an org rocking this trend (34:30)
- Justin’s One Good Thing: Be intentional about those around you. (38:35)
- How to connect with Justin and RKD Group (40:25)
For more information + episode details visit: weareforgood.com/episode/516.
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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