We Are For Good Podcast - The Podcast for Nonprofits

Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across different media channels to maximize engagement and support for their mission - reaching people where they are📱 Don’t miss this heartening conversation that proves serious work can be seriously fun🎉LearnTurning missions into movements Investing in media to fuel conversations + action around causesHow to get activated around Red Nose DayToday’s GuestAlison Moore, CEO, Comic Relief USEpisode HighlightsMission + history of Comic Relief US (3:45)Red Nose Day (11:25)Turning moments into movements (15:00)Media Scales Impact (21:10)How Comic Relief US reaches audiences where they are. (28:10)Red Nose Day This Year + How to Get Activated (36:30)A powerful story of philanthropy in Alison’s life (42:35)Alison’s One Good Thing: Centering family and elevating those voices of people with lived experience  (45:10)How to connect with Comic Relief US + participate in Red Nose Day (48:10)For more information + episode details visit: weareforgood.com/episode/533.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Celeste, Amanda, and Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesday. Tune in to learn from their conversation and case studies on maximizing your impact during GivingTuesday🎁💡LearnHow to activate a Giving Tuesday campaign that’s fueled by believersWays to cut through the noise on GivingTuesday or any giving dayTips for creating movement that resonates year-round, not just one dayToday’s GuestsCeleste Flores, Director, US + Canada Hub, GivingTuesdayAmanda Liaw, Communications & Marketing Manager, Spur LocalMegan Huffman, Director of Community Outreach & SHARE Greater Lynchburg, Greater Lynchburg Community FoundationEpisode HighlightsOrigins of GivingTuesday and opportunities that exist today (2:15)How nonprofits can leverage GivingTuesday (5:40)Strategies to cut through the noise and increase engagement (11:10)GivingTuesday strategies (17:00)Capacity building, personalized messaging and leveraging relationships (26:50)Leveraging resources and storytelling (31:00) Celeste’s One Good Thing: Take a breath, and just pick one or two things that you're going to do this year. (38:35)Megan’s One Good Thing: Lead with gratitude. (40:05)Amanda’s One Good Thing: Tend yourself like a garden. (40:25)For more information + episode details visit: weareforgood.com/episode/532.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Passionate fundraiser Ronen Tal from Nature Conservancy of Canada shares insights on donor cultivation strategies, challenges in donor acquisition, and nurturing long-term relationships. Learn about the art of turning supporters into true believers and the importance of multi-channel marketing campaigns for nonprofits.

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀💡Learn Gen Z's motivations + where they hang outHow to build a Gen Z donor baseHow TWLOHA + The Trevor Project respectively use Gen Z influencers and unique offerings to expand their message + impactToday’s GuestsDuyen Spigelman, Senior Philanthropy Manager, Digital Giving & Campaigns, The Trevor ProjectKathryn Baccash, Head of Communications + Digital Marketing, TWLOHA Alyssa Boger, Executive Vice President, Client Experience, Allegiance Group and Pursuant For more information + episode details visit: weareforgood.com/episode/530.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Dorri. When it comes to reimagining the nonprofit sector, she not only talks the talk but also walks the walk. She’s the President and CEO of the YMCA of Metropolitan Chicago, previously serving as CEO of the YWCA Metropolitan Chicago. Under her leadership, the YWCA operating budget grew from $10.5 million to $38 million🤯👏She also led the effort in developing NYSE: WOMN, an exchange-traded fund (ETF) that supports women's empowerment, teaming up with Impact Shares - the first nonprofit investment advisor to create an ETF product. You might also recognize her from the UnCharitable film 🤩 Don’t miss this conversation. We're sure you'll leave this episode as inspired and motivated as we did!💡LearnUsing business principles to drive social impactCase Study: Transforming a 140-year-old social service agency to a 21st-century social enterpriseActivation around increasing impact and organizational sustainabilityToday’s GuestPresident and CEO, YMCA of Metropolitan ChicagoFor more information + episode details visit: weareforgood.com/episode/529.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Shelley.  She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo. 💡Learn Overview of UNICEF USAHow to Foster Trust and Connection with Your BrandResponding to Your AudienceToday’s GuestShelley Diamond, Chief Marketing Officer, UNICEF USAFor more information + episode details visit: weareforgood.com/episode/528.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Bill & Melinda Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good.  He’s also walking us through the five-step D.R.E.A.M.  sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪💡Learn A Look into The Influencer Effect Paul’s five-step D.R.E.A.M. Framework Insights into Building Local Networks of ImpactToday's GuestPaul Katz, Founder + CEO, Entertain ImpactEpisode HighlightsPaul’s story and journey to where he is today (4:30)Utilizing Pop Culture for Social Change (9:00)The Influencer Effect (19:00)Paul’s D.R.E.A.M Framework to Executing Influencer-Led Campaigns (23:00)Building Local Networks of Impact (44:00)A powerful moment of philanthropy in Paul’s life (48:000Paul’s One Good Thing: Take the first step. Start the journey. (51:00)For more information + episode details visit: weareforgood.com/episode/527.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Ben. As CEO, he’s led the transformation of The Farmlink Project from a college dorm initiative into a national hunger relief movement 🌱 Theirs is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world 🌍 The Farmlink Project connects surplus food from farms to food banks all around the U.S. and has rescued more than 200 million pounds of produce since its inception 🚜 Tune in for this replay of the insightful conversation we had with Ben during the Nonprofit Market Summit💡LearnOverview + History of The Farmlink ProjectInsights into Building a Modern Movement Activating the Next Generation of ChangemakersToday’s GuestBen Collier, CEO, The Farmlink ProjectFor more information + episode details visit: weareforgood.com/episode/526.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Ann. She’s a trailblazing leader who has activated vital emergency responses within the U.S. and internationally🌍 She co-founded CORE (Community Organized Relief Effort) alongside Sean Penn, and as CEO has overseen CORE’s transition into an international response and resilience-building NGO, responding to global crises. Navigating the landscape of disaster relief and community empowerment takes more than good intentions; it demands innovation, trust, and a genuine commitment to systemic change.  Join us as Ann shares the heartbeat of CORE's mission and how they’re paving the path toward a future where communities are well-prepared to respond and recover swiftly and effectively during times of crisis.💡LearnHistory + Overview of COREThe Intersection of disaster and social justiceHow to get activated todayToday’s GuestAnn Lee,  Co-Founder + CEO, CORE (Community Organized Relief Effort)For more information + episode details visit: weareforgood.com/episode/525.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Seth Godin shares innovative strategies for nonprofits, from reimagining charity auctions to the power of philanthropy. Discusses how innovation is vital in fundraising, the need to rethink nonprofit auctions, and introduces the concept of 'good bids' for success. Conversation covers canoeing, embracing change, and upgrading our guts for a better future.