We Are For Good Podcast - The Podcast for Nonprofits

Meet Nicholas. He’s a former international soccer player turned serial entrepreneur and servant leader⚽ He’s found his passion in social impact work and is all about building businesses that tackle real-world problems. He founded and serves as the Executive Director of Fleece & Thank You, a nonprofit that provides psychosocial support and programs to children in the hospital. In this episode of "How It's Built," Nicholas shares how mapping donor journeys with intention has transformed their nonprofit🗺️ From listing all touchpoints to prioritizing a core welcome series, he walks us through practical steps to personalize the donor experience. Tune in to hear how you can adapt this modern framework for your org✨💡LearnThe Impact + Case for Building Modern Donor JourneyThe Playbook: 5-minute Fundraising AsksPro Tips + Lessons LearnedToday’s GuestNicholas Kristock, Founder + Executive Director, Fleece and Thank You and Founder + CEO, KindKatchFor more information + episode details visit: weareforgood.com/episode/542.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Maya. She’s a kindness champion, mental health advocate, and thoughtful human, and she’s obsessed with thank you cards💌She’s the president of Thoughtful Human, an eco-friendly greeting card company. These unique cards, founded by Ali O'Grady in 2017, plant seeds of empathy, offering genuine support during life's toughest moments. Tune in as we discuss the power of small acts of human connection and the ripple effect they create🫶💡 LearnThe overwhelm humans are experiencing + what we can do about itThoughtful Human’s story Building Authentic RelationshipsToday’s Guest Maya Smith, President, Thoughtful HumanEpisode HighlightsMaya’s story and journey to where she is today (4:55)The overwhelm humans are experiencing and the role of hope as an antidote (8:30)Thoughtful Human’s origin story (14:50) The impact and ripple of Thoughtful Human cards (19:15)Becky’s story of the impact of sending handwritten cards to donors year after year (23:15)Maya’s experience creating cards (28:00)Authentic relationships, empathy and stewardship in nonprofit work (32:45)The duality of human emotions and experiences (37:00)A powerful moment of philanthropy in Maya’s life (41:30)Maya’s One Good Thing: If you're thinking of someone, tell them immediately. + Take more naps. (51:20)How to connect with Thoughtful Human and Maya (55:37)Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet ImpactUp 🎉- the gathering for social impact leaders ready to shift the sector - for good. It’s a reimagined virtual experience for changemakers to unleash our collective power + impact on July 11. By day, we gather virtually to listen, learn, share + begin to shift. By night, we’re tapping the We Are For Good Community to organize local meet-ups in 15+ cities across the country activating the day’s conversations. Tune in to the pod to hear the heart behind this event directly from Jon + Becky. Then join us at impactuprising.com. We can’t wait to see you there! 🙌Episode HighlightsMeet Impact Uprising (0:50)Impact Uprising Theme (4:30)The vision behind an Impact Uprising (7:30)Getting activated (10:20)Meeting up locally (12:00)Reimagining the professional development experience (14:05)Catch the replay in We Are For Good PRO (18:00)It’s time for a shift (22:20)For more information + episode details visit: weareforgood.com/episode/impactup.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors. 💡LearnThe Impact + Case for Building Your Mid-Level StrategyThe Playbook: 5-minute Fundraising AsksPro Tips + Lessons LearnedToday’s GuestKel Haney, Fundraising Consultant + TrainerEpisode HighlightsKel’s story and journey to where we are today (3:00)Kel’s favorite recent Broadway plays (7:00)The importance of connecting with mid-level donors (8:55)Mindsets + methodology of the 5-minute Fundraising Ask (18:10)How it’s Built: 5-minute Fundraising Ask (21:10)Kel’s Pro Tips (30:15)Lessons learned about growing mid-level strategy (33:40)A powerful story of philanthropy in Kel’s life (37:40)Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)How to connect with Kel (43:35)For more information + episode details visit: weareforgood.com/episode/540.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Michael. He’s the Co-Founder and Chief Policy, Impact, and Government Affairs Officer for Global Citizen. For over 10 years, he’s been leading efforts to make a difference in our divided world. Their campaigns have raised over $35 billion for anti-poverty and climate change policies globally👏Michael’s new book, "From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World," shares strategies for anyone wanting to make a real difference. Join us to learn how to turn big ideas into real-world actions that change lives. 🌎💡LearnThe importance of policy change for lasting impactMoving beyond empty talk to effect real changeHow partnerships can bridge divides and boost impactToday’s GuestMichael Sheldrick, Co-Founder, Global CitizenEpisode HighlightsMichael’s story and journey to where he is today (4:30)The importance of policy change (12:45)Michael’s book: From Ideas to Impact (17:45)Leaning into activation (26:15)Collaboration and partnerships for social impact (30:50)A powerful moment of philanthropy in Michael’s life (38:35)Michael’s One Good Thing: Are we going to run away? Or are we going to give it a go? (47:00)How to connect with Michael (50:00)For more information + episode details visit: weareforgood.com/episode/539.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟💡LearnHow Usher’s New Look has impacted the lives of 50,000+ youth How to develop an impactful brand strategyPro-Tips + Lessons LearnedToday’s GuestKim Williams, Chief Marketing Officer, Usher's New LookEpisode HighlightsKim’s story and journey to where she is today (3:15)Usher’s New Look + Their Marketing Strategy (8:40)How It’s Built: Your Marketing Playbook! (13:35)Usher’s New Look’s Programming (21:25)Pro-Tips + Lessons Learned (27:00)A powerful story of philanthropy in Kim’s life (35:30)Kim’s One Good Thing: Being your true self is the key to success. (39:30)How to connect with Usher’s New Look + Kim (41:15)For more information + episode details visit: weareforgood.com/episode/538.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Stacy Huston, Executive Director of SixDegrees.Org, sharing award-winning strategies for crafting campaigns that capture hearts and minds. Topics include catalyzing change, #BacontoPayson campaign case study, and the power of impactful storytelling in driving social impact.

Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy.  In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution.  Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁💡LearnHow the Tim Tebow Foundation grew to 19,300 monthly givers How to Build a Scalable Monthly Giving ProgramPro Tips + Lessons Learned Today’s GuestKyle Roosen, Senior Director of Marketing and Communications, Tim Tebow FoundationEpisode HighlightsKyle’s story and journey to where he is today (3:20)Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)How It’s Built: A Recurring Giving Community (14:55)Develop + Implement your data layer (16:50)Create your branded product/community (18:45)Build your audience (24:40)Become elite storytellers (26:50)Creating content that is authentic (34:40)Pro Tips (37:00)Don’t overlook data & trackingDon’t forget immediate touchpointsA powerful moment of philanthropy in Kyle’s life (41:05)Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)How to connect with Kyle (49:55)For more information + episode details visit: weareforgood.com/episode/536.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet April. She’s the Founder and CEO of Philanthropy for the People,  an equity-centered consulting firm that equips donors, foundations, and nonprofits to embrace fundraising and grantmaking that centers racial equity and social justice. April challenges us to reimagine who holds power and how we can radically redistribute it to serve the communities that need it most. The way April approaches this work is a gift to the sector and we’re thrilled to share this conversation with you🎁  This episode is as much about philanthropy as it is about the art of self-compassion💖 - don’t miss it!💡 LearnWhat Liberatory Leadership is How to center the sector on racial equity + social justiceCase Study: Healthy Liquid FoundationToday’s GuestApril Walker, Founder + CEO, Philanthropy for the PeopleEpisode HighlightsApril’s story and journey to where she is today (3:00)April’s mindset and approach to her work (6:00)Liberatory leadership + how listeners can embrace it (8:00)What is scarcity costing us? (12:00)Power of inclusive decision-making, centering marginalized voices, and driving transformative action and advocacy (19:00)Behaviors or structures that are causing frustration so we can address and overcome them (26:00)Case Study example (34:00)A powerful moment of philanthropy in April’s life (39:00)April’s One Good Thing: Be gentle with yourself. (44:00)For more information + episode details visit: weareforgood.com/episode/535.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃‍♂️💡LearnInnocence Project’s Digital StrategyHow to Build a Winning Digital Strategy for Exponential Audience GrowthPro Tips + Lessons LearnedToday’s GuestAlicia Maule, Digital Engagement Director, Innocence ProjectEpisode HighlightsAlicia’s story and journey to where she is today (3:05)Overview of the Innocence Project (5:50)How It’s Built: Innocence Project’s Winning Digital Strategy (7:10)Lessons learned throughout building their digital strategy (20:20)How to bring people around a shared vision through strategy (23:15)A powerful moment of philanthropy in Alicia’s life (28:05)Alicia’s One Good Thing: Compassion for people over everything. (30:00)For more information + episode details visit: weareforgood.com/episode/534.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter