We Are For Good Podcast - The Podcast for Nonprofits 536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community - Kyle Roosen
Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy. In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution. Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁
💡Learn
- How the Tim Tebow Foundation grew to 19,300 monthly givers
- How to Build a Scalable Monthly Giving Program
- Pro Tips + Lessons Learned
Today’s Guest
Kyle Roosen, Senior Director of Marketing and Communications, Tim Tebow Foundation
Episode Highlights
- Kyle’s story and journey to where he is today (3:20)
- Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)
- How It’s Built: A Recurring Giving Community (14:55)
- Develop + Implement your data layer (16:50)
- Create your branded product/community (18:45)
- Build your audience (24:40)
- Become elite storytellers (26:50)
- Creating content that is authentic (34:40)
- Pro Tips (37:00)
- Don’t overlook data & tracking
- Don’t forget immediate touchpoints
- A powerful moment of philanthropy in Kyle’s life (41:05)
- Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)
- How to connect with Kyle (49:55)
For more information + episode details visit: weareforgood.com/episode/536.
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter