540. How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney

Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors. 

💡Learn

• The Impact + Case for Building Your Mid-Level Strategy
• The Playbook: 5-minute Fundraising Asks
• Pro Tips + Lessons Learned

Today’s Guest
Kel Haney, Fundraising Consultant + Trainer

Episode Highlights

• Kel’s story and journey to where we are today (3:00)
• Kel’s favorite recent Broadway plays (7:00)
• The importance of connecting with mid-level donors (8:55)
• Mindsets + methodology of the 5-minute Fundraising Ask (18:10)
• How it’s Built: 5-minute Fundraising Ask (21:10)
• Kel’s Pro Tips (30:15)
• Lessons learned about growing mid-level strategy (33:40)
• A powerful story of philanthropy in Kel’s life (37:40)
• Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)
• How to connect with Kel (43:35)

For more information + episode details visit: weareforgood.com/episode/540.

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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