We Are For Good Podcast - The Podcast for Nonprofits 538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams
Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟
💡Learn
- How Usher’s New Look has impacted the lives of 50,000+ youth
- How to develop an impactful brand strategy
- Pro-Tips + Lessons Learned
Today’s Guest
Kim Williams, Chief Marketing Officer, Usher's New Look
Episode Highlights
- Kim’s story and journey to where she is today (3:15)
- Usher’s New Look + Their Marketing Strategy (8:40)
- How It’s Built: Your Marketing Playbook! (13:35)
- Usher’s New Look’s Programming (21:25)
- Pro-Tips + Lessons Learned (27:00)
- A powerful story of philanthropy in Kim’s life (35:30)
- Kim’s One Good Thing: Being your true self is the key to success. (39:30)
- How to connect with Usher’s New Look + Kim (41:15)
For more information + episode details visit: weareforgood.com/episode/538.
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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