531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱

💡Learn 

• Challenges nonprofits face in donor acquisition and retention
• Turning One-Time Donors into Sustained Supporters 
• The ins and outs of Multi-Channel Marketing Campaigns

Today’s Guest
Ronen Tal, Director, Integrated Marketing and Fundraising, The Nature Conservancy of Canada

For more information + episode details visit: weareforgood.com/episode/531.

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