

517. How to Future-Proof Your Fundraising with Social Media + Make Giving Seamless - Nick Black
Meet Nick. He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn passive observers into active contributors, showcasing how tailored interactions can ignite online movements and scale personal connections. Stop Soldier Suicide is a shining example of how this approach can raise significant funds. Tune in to discover how social media can serve as a powerful addition to your fundraising toolkit🛠️, rather than just another to-do list item📋
💡Learn
- How to establish connections starting with one person to scale movements
- Tips for future-proofing fundraising with social media
- Examples of organizations doing this well
Today’s Guest
Nick Black, Founder + CEO, GoodUnited and Founder + Vice Chairman, Stop Soldier Suicide
Episode Highlights
- Nick’s story and journey to where he is today (7:00)
- Paying attention to where people are already engaging with you nonprofit (9:30)
- Establishing connections with each supporter at scale to grow movements (12:40)
- How nonprofits can leverage social media to future-proof fundraising (15:40)
- Examples of orgs doing this well (23:20)
- An impactful moment of philanthropy in Nick’s life (26:10)
- Nick’s One Good Thing: Embracing failure is one of the keys to success. (30:40)
- How to connect with Nick (32:10)
For more information + episode details visit: weareforgood.com/episode/517.
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter