LEADING BRANDS® — Wavebreak Podcast

Join your host Dylan Kelley as he takes a deep dive on the state of ecommerce today, why brands continue to double down on email marketing, and how your brand can learn from the mistakes your competitors are making when they first attempt to lean into email marketing. In this episode you’ll learn:The D2C marketing trends your brand can’t afford to ignore in 2022 The simplest strategy with the highest ROI that you’re probably writing off (hint: talk directly to your customers)The most common pitfalls brands make when doubling down on email and SMSDylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Julie Sawaya joins the Wavebreak Podcast to share how Needed leveraged partnerships and influencer marketing to increase consumer trust in their product—without paying them a dime!In this episode you’ll learn:The authentic trust-first approach Needed used to build a sense of community with their marketing and product vision among practitioners. Why they reverse engineered the entire business even prior to launching Needed.How Needed was able to grow so fast, despite the serious challenges presented by iOS 14 and iOS 15 updates.Julie Sawaya is co-founder of Needed, a nutrition company on a mission to empower women to understand and meet their needs before, during, and after pregnancy.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedNeededLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Raul Galera joins the Wavebreak Podcast to share everything you need to know about referral marketing in 2022.In this episode you’ll learn:The surprising results you can expect from a proper referral program.How to start diversifying your marketing mix by asking for referrals (the right way).The tools, tricks, and tips behind launching a primed referral marketing program in 2022.Raul Galera is Chief Advocate at ReferralCandy, a referral program that runs itself.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedReferralCandyLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Your host, Dylan Kelley, shares his short list of the biggest untapped ecommerce marketing opportunities brands need to take advantage of in 2022.Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Tye DeGrange joins the Wavebreak Podcast to break down what every ecommerce brand needs to know to drive better results from affiliate marketing.In this episode you’ll learn:The current state of affiliate marketing in 2022: everything you need to know to run a successful affiliate program.How you can better leverage affiliate marketing as a channel, and why it’s important to know what’s changed since 2020/2021.Upcoming changes to the affiliate landscape you can expect (and start preparing for) in 2022.Tye DeGrange is Founder of Round Barn Labs, a team of growth marketing agency experts.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedRound Barn LabsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Hector Gutierrez joins the Wavebreak Podcast to talk about growing direct-to-consumer channels, climbing the Amazon rankings, and benefiting from brand partnerships.In this episode you’ll learn:The surprising start JOI had in becoming the product it is today.The 80/20 tactic JOI employs to boost AOV with minimal effort.The steps JOI takes to compete and differentiate on the Amazon marketplace.Hector Gutierrez is CEO at JOI, a company creating plant milk concentrates made from single, whole ingredients, with zero preservatives or added sugar.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedJoiLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Jeremy Horowitz joins the Wavebreak Podcast to talk about what brands must know about the ecommerce marketing landscape as we head into 2022.In this episode you’ll learn:Trends likely to appear in 2022 based on ecommerce data from 2021, and how you can start prepping your brand for the new year.The ecommerce innovation dilemma: why you only have 4-5 months before competitors start copying your unique products.Jeremy’s terrifying hot take on the state of ecommerce marketing in 2022.Jeremy Horowitz is Director of Marketing at DaaSity, an analytics platform empowering merchants with sales analytics, product analytics, business analytics, reporting, and more.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedDaaSityLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today has been making waves throughout the Shopify ecosystem with a unique way to drive higher AOV. Andrew Foreman joins the Wavebreak Podcast to reveal why donation-based incentives often perform better than discount-based incentives.In this episode you’ll learn:How to stop the race to the bottom typical of heavy discounting strategies, yet still meaningfully increase sales.The problems with half-baked charity schemes like “we’ll donate X% of revenue” and why consumers are skeptical.The must-use discount flow that even Andrew recommends you keep using—it just performs too well!Andrew Foreman is Founder and CEO at Givz, an API-powered platform that gives brands a way to convert discounts into donations.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedGivzLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today is CMO of the largest edibles manufacturer in North America.Joe Hodas joins the Wavebreak Podcast to share the unique marketing playbook he’s built over a decade of working within the heavily regulated cannabis space.In this episode you’ll learn:How the customer profile of cannabis users differs from mainstream opinion, and why that matters.The strategies Wana Brands is currently using to successfully position themselves top of market—and why your brand should be taking another look at swag.A 2022 cannabis industry outlook: the future of the cannabis industry from a marketing point-of-view.Joe Hodas is CMO at Wana Brands, North America's #1 Edible company with operations across the United States.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedWana BrandsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today is Founder and President of a conversion rate optimization agency responsible for serving massive brands, like Nike, Xerox, and Adobe.Jon MacDonald joins the Wavebreak Podcast to share everything he’s learned about growth while running a conversion rate optimization agency for 12 years, and how much of that will matter during unprecedented times in 2022.In this episode you’ll learn:The highest frequency conversion rate killers that Jon and his team consistently find when tearing down a new client’s ecommerce website.Why tactics are more relevant than you think, but still take a backseat to core tenants and philosophies.How prioritizing user experience could lead to more unexpected growth than chasing the latest trends and tools.Jon MacDonald is Founder and President of The Good, a conversion rate optimization firm turning browsers into buyers for some of the world’s largest brands.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedThe GoodOpting In To OptimizationLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.