LEADING BRANDS® — Wavebreak Podcast How To Increase Your AOV by 20% With Donation Driven Marketing
Our guest today has been making waves throughout the Shopify ecosystem with a unique way to drive higher AOV.
Andrew Foreman joins the Wavebreak Podcast to reveal why donation-based incentives often perform better than discount-based incentives.
In this episode you’ll learn:
- How to stop the race to the bottom typical of heavy discounting strategies, yet still meaningfully increase sales.
- The problems with half-baked charity schemes like “we’ll donate X% of revenue” and why consumers are skeptical.
- The must-use discount flow that even Andrew recommends you keep using—it just performs too well!
Andrew Foreman is Founder and CEO at Givz, an API-powered platform that gives brands a way to convert discounts into donations.
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