LEADING BRANDS® — Wavebreak Podcast The Modern Day Cannabis Marketing & Positioning Playbook
Our guest today is CMO of the largest edibles manufacturer in North America.
Joe Hodas joins the Wavebreak Podcast to share the unique marketing playbook he’s built over a decade of working within the heavily regulated cannabis space.
In this episode you’ll learn:
- How the customer profile of cannabis users differs from mainstream opinion, and why that matters.
- The strategies Wana Brands is currently using to successfully position themselves top of market—and why your brand should be taking another look at swag.
- A 2022 cannabis industry outlook: the future of the cannabis industry from a marketing point-of-view.
Joe Hodas is CMO at Wana Brands, North America's #1 Edible company with operations across the United States.
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