The Marketing Blueprint for Launching a Trusted Women’s Health Company with Julie Sawaya

Julie Sawaya joins the Wavebreak Podcast to share how Needed leveraged partnerships and influencer marketing to increase consumer trust in their product—without paying them a dime!

In this episode you’ll learn:

• The authentic trust-first approach Needed used to build a sense of community with their marketing and product vision among practitioners. 
• Why they reverse engineered the entire business even prior to launching Needed.
• How Needed was able to grow so fast, despite the serious challenges presented by iOS 14 and iOS 15 updates.

Julie Sawaya is co-founder of Needed, a nutrition company on a mission to empower women to understand and meet their needs before, during, and after pregnancy.

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Links Mentioned

• Needed
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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