LEADING BRANDS® — Wavebreak Podcast Top Growth Mistakes To Avoid in 2022 For DTC Brands
Our guest today is Founder and President of a conversion rate optimization agency responsible for serving massive brands, like Nike, Xerox, and Adobe.
Jon MacDonald joins the Wavebreak Podcast to share everything he’s learned about growth while running a conversion rate optimization agency for 12 years, and how much of that will matter during unprecedented times in 2022.
In this episode you’ll learn:
- The highest frequency conversion rate killers that Jon and his team consistently find when tearing down a new client’s ecommerce website.
- Why tactics are more relevant than you think, but still take a backseat to core tenants and philosophies.
- How prioritizing user experience could lead to more unexpected growth than chasing the latest trends and tools.
Jon MacDonald is Founder and President of The Good, a conversion rate optimization firm turning browsers into buyers for some of the world’s largest brands.
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Links Mentioned
- The Good
- Opting In To Optimization
- Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
Sponsored by Klaviyo
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
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