
Community Creators with Shana Lynn
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
Latest episodes

Jul 16, 2024 • 43min
The Sabbatical Method: Preparing for Maternity Leave or Extended Vacations with Alyson Caffrey
Today's episode explores what happens when the unexpected occurs and someone on your team or even you wins the lottery and decides to never work again. We're diving into this topic within the context of maternity leave, as Shana is expecting her fifth child in July. She wants to ensure that her team and listeners are prepared. Join us as Shana's friend Alyson Caffrey, an operations and maternity leave expert, shares insights on preparing your business for a sabbatical or any type of extended leave.Key Takeaways:Intro (00:00)Alyson’s insights on the importance of having solid systems in place to support both individual and team maternity leave experiences effectively (02:37)How does Alyson initiate the process of preparing for maternity leave during that stage? (08:17)What does it look like to start to centralize that information? (13:38)What does it look like to take extended time off? (41:16)Episode wrap-up (43:25)Additional Resources:Alyson’s website: https://www.mastermaternityleave.comFree Maternity Leave Planning Guide: https://www.mastermaternityleave.com/free-maternity-leave-planning-guideAlyson’s Social Media Accounts:Instagram: https://www.instagram.com/alycaffrey/Master Maternity Leave: https://www.instagram.com/mastermaternityleave/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jul 9, 2024 • 7min
When to Hire Your First Team Member with Corinne Crabtree [Highlight]
Calling all business owners! Wondering when it's time to hire your first employee?Shana recently interviewed Corinne Crabtree, a highly successful entrepreneur who runs the eight-figure membership business NoBS Women. In this interview, Corinne dives into the moment she knew it was time to bring on her first team member.This short highlight, taken from the full interview, is packed with valuable insights for any entrepreneur considering expanding their team. Don't miss it!Check out the full episode: https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bsKey Takeaways:Intro (00:00)What was the defining moment that convinced Corinne to hire her first team member? (00:34)Emphasizing fulfillment over marketing (03:27)Episode wrap-up (05:48)Additional Resources:Corinne’s website: https://nobs.ceoNoBS Business Website: https://www.nobsbusinesswomen.com/Corinne’s Facebook page: https://www.facebook.com/losing100podcastFacebook: https://www.facebook.com/losing100Weight or https://www.facebook.com/NoBSBusinessWomen/Instagram: https://www.instagram.com/corinne_crabtree or https://www.instagram.com/nobsbusinessmembership/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

5 snips
Jul 2, 2024 • 10min
The Big Business Mistake That’s Hurting your Profitability
In this episode, Shana will discuss a common mistake that business owners frequently make, which directly affects their profitability.Key Takeaways:Intro (00:00)What other aspect exists in marketing, besides conversion rates? (02:31)Process of tracking the lead source (04:41)Why the connection between marketing and retention is necessary (05:25)Importance of a higher lifetime value (07:16)Episode wrap-up (07:58)Additional Resources:Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: https://www.memberltv.com/RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retainLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jun 25, 2024 • 44min
Create a Custom Member Experience with Drs. Jen and Dom Fraboni
In today's episode, Shana will be discussing the importance of creating personalized experiences for members with her guests, Dr. Jen and Dr. Dom. They've not only developed a tailored experience but have also developed a custom app to enhance personalization even further. Tune in as they share insights on how to provide members with a sense of personal connection and support, ultimately fostering a stronger sense of engagement and loyalty.Key Takeaways:Intro (00:00)Drs. Jen and Dom’s favorite community (02:09)Brief overview of Jen Health (04:31)How was the Mobility Method launched by Dr. Jen initially? (10:52)What prompted the change for Dr. Jen from having a stable membership to making a shift? (15:09)When Dr. Jen was shifting from the Optimal Body membership, how many members and how successful was the business at that time? (18:22)Dr. Jen’s experience as co-owner of the business when deciding to make the bold shift in branding (19:51)Dr. Jen's insights on how she has been able to help people achieve better outcomes by personalizing the experience (26:50)How did Drs. Jen and Dom determine what to customize and personalize? Did they use surveys, data analysis, or another method to make that decision? (35:54)What plans, innovations, or future developments are they considering to further enhance this personalized experience? (39:40)Episode wrap-up (43:32)Additional Resources:Dr. Jen’s website: https://jen.healthTry a free week of our membership on Jen Health to start addressing the root cause of your aches and pains: https://jen.health/freetrialDrs. Jen and Dom’s Social Media Accounts:Dr. Jen’s Instagram account: https://www.instagram.com/docjenfit/Dr. Dom’s Instagram account: https://www.instagram.com/drdomdpt/Jen’s Health: https://www.instagram.com/Jen.health/Youtube: https://www.youtube.com/docjenfitThe Optimal Body Podcast: https://jen.health/podcastsLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jun 18, 2024 • 5min
How to Revive a Struggling Community [Highlight]
Is your community struggling? It may feel like a ghost town or the culture has become out of sync. In this brief highlight from another episode, Shana shares important insights to help you revive your struggling community and bring it back to life.Key Takeaways:Intro (00:00)The impotence of a community strategy. (00:30)What is a realignment moment according to Shana? (01:08)Episode wrap-up (04:33)Additional Resources:The Secret to Building Thriving Online Communities with Shana Lynn - The Creators Adventure: The Secret to Building Thriving Online Communities [with Shana Lynn]- The Creator's Adventure #108Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jun 11, 2024 • 13min
4 Simple Questions for More Effective Copywriting
Effective copywriting is a cornerstone skill for nurturing vibrant communities and ensuring high retention rates within membership programs. Today, Shana is here to unveil four straightforward yet powerful questions you can use to supercharge your copywriting efforts.Key Takeaways:Intro (00:00)Top priorities when driving progress according to Shana (00:41)Four questions for effective copywriting (02:57)Episode wrap-up (11:07)Additional Resources:Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jun 4, 2024 • 51min
Attracting and Converting the Perfect Customer with Rachel Miller
In the world of online entrepreneurship, one of the biggest hurdles is building an audience and driving traffic to your platform. Luckily, Shana has a longtime friend, Rachel Miller, who has mastered the art of audience-building and traffic generation through social media. With nearly a decade of expertise under her belt, she's ready to share her insider secrets in today's episode. But that's not all. She's also unveiling a groundbreaking software product designed to streamline the process. In just 30 minutes or less, this AI-powered tool empowers entrepreneurs to effortlessly grow their audience, build their email list, and create professional landing pages and thank you pages. Get ready to revolutionize your online business strategy with the help of this innovative solution.Key Takeaways:Intro (00:00)Rachel’s favorite community (03:21)Rachel's backstory of how the blogs started (07:19)Create traffic and build audiences according to Rachel (11:19)What does it actually take to build an audience to attract people into your product? (16:55)What is a waterfall of content? (23:54)Rachel’s opinion about whole faceless brand (26:42)How does Rachel convert her engaged audience into email subscribers and customers? (30:29)What is Pagewheel? (39:48)Episode wrap-up (51:32)Additional Resources:Get Pagewheel Today:https://pagewheel.com/?_go=shanalynnRachel’s Social Media Account:Facebook: https://www.facebook.com/leviandrachelMoolah Marketer Facebook page: https://www.facebook.com/moolahMarketerPagewheel Facebook page: https://www.facebook.com/thepagewheelLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

May 28, 2024 • 6min
Deliverables of an 8-Figure Membership with Corinne Crabtree [Highlight]
Get ready to step into the inner workings of a powerhouse in the membership business realm. Shana has unveiled a snippet from her extensive interview with Corinne Crabtree, the mastermind behind the eight-figure No BS Women membership. Today, we're diving deep into the core of their operations to explore the unparalleled deliverables Corinne offers to her weight membership. Despite boasting a staggering 10,000 plus members, Corinne's commitment to high-touch engagement remains unmatched. So, brace yourselves for an enlightening journey into the world of elite membership management.Check out Full Episode: https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bsKey Takeaways:Intro (00:00)Structural framework of Corinne’s community (00:43)Episode wrap-up (04:13)Additional Resources:Corinne’s website: https://nobs.ceoCorinne’s Facebook page: https://www.facebook.com/losing100podcastLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

May 21, 2024 • 9min
Do This Before Giving Buyers Access to Your Community
Shana's strategy unlocks a powerful secret to building thriving online communities. Not only does it enhance the overall experience for members, but it also helps new members feel welcome and integrated at a much faster pace. Let's explore why this unconventional approach might be the key to supercharging your online community.Key Takeaways:Intro (00:00)What is the truth about onboarding according to Shana (02:37)Shana’s recommendation regarding onboarding (03:59)Episode wrap-up (07:12)Additional Resources:RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retainLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

May 14, 2024 • 48min
How Low Ticket Offers Create a Community of Buyers with Sarah Temte & Justin DeMers
Have you ever considered the power of building a community of buyers within your business? Shana's friends, Justin DeMers and Sarah Temte, excel in low ticket offers that facilitate exactly that.They will outline the process of crafting compelling low-cost offers and how it can bolster your business. Additionally, they will introduce their innovative marketplace, "World of Shortcuts," dedicated to low ticket offers.Key Takeaways:Intro (00:00)Sarah and Justin’s favorite community (01:37)What is the benefit of having something low ticket in your product suite? (10:03)How closely do we need to have it connect to whatever that second offer is going to be? (12:02)How can they then maximize beyond that with things like upsells? (19:08)How Justin and Sarah built a community around an ecosystem of products? (22:35)Episode wrap-up (47:11)Additional Resources:Create or promote your low ticket offer with the World of Shortcuts by joining Wake Up to Freedom: https://www.wakeuptofreedom.com/a/2147852504/QchetwSGBrowse the World of Shortcuts marketplace. PS - I have two products in the marketplace you will want to see. https://www.worldofshortcuts.com/search?options%5Bprefix%5D=last&q=shanaLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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