Community Creators with Shana Lynn

You've likely noticed the growing trend of membership sites offering quarterly and annual subscriptions alongside the standard monthly option. But does this strategy truly impact member retention compared to the traditional monthly approach? We've got some valuable insights for you!Shana recently extracted a highlight from a conversation with Matt Gartland, CEO of Pat Flynn's Smart Passive Income Community. This discussion delves into the fascinating world of billing cycles and their surprising influence on subscriber retention. Stay tuned as we explore the power of extending beyond the monthly model and discover how it might benefit your own membership site.Key Takeaways:Intro (00:00)How Matt Crafts Compelling Subscription Offers (01:08)Shana’s take away from this episode (06:14)Episode wrap-up (07:29)Additional Resources:Maximizing Member Lifetime Value Episode: https://www.shanalynn.com/podcast/the-1-business-metrics-your-need-to-know-how-to-calculate-itHow to Calculate Your Retention Rate Episode: https://www.shanalynn.com/podcast/how-to-calculate-your-retention-rate Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In the ever-expanding world of online communities, choosing the right platform can feel overwhelming. Whether you're starting fresh or itching to jump ship from a platform like Facebook, the question of "where do I go?" is a constant one. Shana tackles this burning question head-on in this episode. Buckle up, because her answer might surprise you!Key Takeaways:Intro (00:00)How to choose a platform? (01:29)What is the big secret according to Shana? (04:10)How do you evaluate a platform? (12:09)Episode wrap-up (16:53)Additional Resources:Episode 11: How to Navigate Change in Your Community. https://www.shanalynn.com/podcast/navigate-change-in-your-community-like-a-proEpisode 41: Do I have to have a community in my course or membership? https://www.shanalynn.com/podcast/do-i-have-to-have-a-community-in-my-course-or-membershipLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

If you've been contemplating recruitment strategies, questioning past hiring decisions, or experiencing challenges within your team dynamics, then this episode is tailored for you. Join Shana as she engages in a conversation with Paula Maidens, an expert in hiring and leadership. In this episode, we delve into the importance of solid hiring practices, nurturing team culture, and understanding the essence of leadership to foster a cohesive and high-performing team that supports your organizational vision.Key Takeaways:Intro (00:00)Paula’s favorite community (02:11)How do you determine if the issue lies in ineffective hiring processes or if there are systemic barriers preventing talented individuals from thriving within the business once they are hired? (04:12)Three C’s of hiring success according to Paula (05:47)Before hiring someone, how can I determine their leadership and communication styles to ensure that expectations are communicated clearly? (09:41)What are some of the bigger mistakes in the hiring process? (12:34)How do we determine our next steps and support individuals in thriving in their roles? (21:17)What does the process entail when individuals seek promotion or internal job changes, requiring them to redefine and renegotiate their roles and responsibilities with current employees? (25:12)Various stages of team evolution (26:51)What are we looking for when we're talking about team culture? (30:12)Episode wrap-up (33:26)Additional Resources:Paula’s website: https://www.paulamaidens.com/Paula’s social media accounts:Instagram: https://www.instagram.com/paulamaidensconsulting/LinkedIn: https://www.linkedin.com/in/paulamaidens/Listen & subscribe to the Big Dreams Great Teams™ podcast: https://podcasts.apple.com/au/podcast/big-dreams-great-teams/id1592202886 Grab My Top Interview Questions https://paulamaidens.com/top-interview-questions/Know WHO to hire by learning your Leadership Style. Take the Leadership Quiz! https://paulamaidens.com/quiz/5 ways to supercharge your team to get your timeback and live the life of your dream: https://paulamaidens.com/supercharge/The “must have” guide for interviewing like a PRO so you always make epic hiring decisions: https://paulamaidens.com/top-interview-questions/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Community building is often overlooked as we build systems, processes, and automate to get people to make progress in our programs. Shana will discuss what you need to know and implement to create more connections in your community. Enjoy watching!Key Takeaways:Intro (00:00)Why has engagement been super high inside of the community? (02:07)Authenticity and Integrity (02:57)What are uncommon commonalities? (04:03)How do we help people uncover those aspects of each other inside of our community? (05:25)Episode wrap-up (12:08)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana had a client who canceled their group coaching session. But instead of seeing it negatively, she sees it as a chance to become more enlightened. She will discuss why cancellations aren't always a bad thing in this episode and provide advice on how to view them in a different perspective.Key Takeaways:Intro (00:00)Mindset around cancellations (00:36)Other form of cancellation (01:30)Episode wrap-up (10:29)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Today, we're diving into the world of creating unforgettable experiences, both for customers and employees. The Savannah Bananas, led by Jesse Cole, known as the Yellow Tux guy, have pioneered a fan-first approach that has garnered widespread acclaim. However, Shana has gleaned a crucial lesson from their success: to cultivate exceptional customer experiences, you must first foster an amazing community among your employees. Join us as we welcome Emily Cole, co-founder of the Savannah Bananas and the mastermind behind the team's culture. Emily shares insights into crafting a fan-first environment within your team, empowering them to extend that same principles to your customers. Get ready to learn how to transform your organization into a beacon of community-driven excellence.Key Takeaways:Intro (00:00)Emily’s favorite community (03:08)How has Emily managed to articulate this bold and unconventional vision for her team? (06:44)What does it look like for you all to take what you do for the people attending the games and turn around and make that tangible for your employees? (08:28)How does Emily encourage her employees to consider those types of friction points? (14:55)How does Emily balance adhering to scripting and providing opportunities for adding flair while empowering her team with the authority to do so? (18:10)How does Emily create this culture within the team of being willing to try and pivot and change and not needing that everyday structure? (23:05)What insights did Emily gain during that period about supporting her employees that continue to influence her approach today? (27:29)What preparations and activities are underway behind the scenes as Emily leads up to this significant inaugural event they are all testing? (32:57)How does Emily effectively convey the vision in a manner that inspires her team to embrace it and become enthusiastic about innovating around it? (36:17)Onboarding process into the Banana family (46:02)All about Bananas Foster (49:43)Episode wrap-up (55:27)Additional Resources:The Savannah Bananas: https://thesavannahbananas.com/Bananas Foster: https://bananasfoster.org/Banana Land at Sea: https://www.bananalandatsea.com/Instagram: Emily’s Instagram Account: https://www.instagram.com/EmCole3/The Savannah Bananas - https://www.instagram.com/thesavbananas/Bananas Foster - https://www.instagram.com/Bananasfosterinc/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana is tired of hearing from so many influential people and creators about how artificial intelligence would ruin communities. She believes that while there are undoubtedly drawbacks, there are also plenty of ways that we can use AI to build more vibrant communities and deeper connections.She's going to dive into those in this episode. You should definitely listen to this particular podcast with your entire team.Key Takeaways:Intro (00:00)What Shana discovered while reading an article on artificial intelligence harming online communities (04:33)What can AI do according to Shana? (09:15)One role of a community manager (11:35)How can you leverage the good of AI and make it a partner? (13:36)Episode wrap-up (35:04)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

A crucial aspect of customer retention is often overlooked by businesses but remains a source of frustration for consumers. Shana will shed light on this essential but overlooked factor and discuss strategies to deal with it effectively. Find out what it takes to keep customers engaged and satisfied.Key Takeaways:Intro (00:00)An easy and most overlooked way to lose a customer when it comes to retention (02:19)What are the three methods by which Shana identifies businesses making errors (02:44)What aspect of the customer experience is glitchy? (08:43)Episode wrap-up (09:40)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Facebook ads can be really intimidating, especially if you're a newbie. But it's not as hard as you think.In fact, Adrienne Richardson has been running Facebook ads online for over 10 years and has spent over 20 million dollars in ad spend. She knows her stuff and she's going to tell us all about it!Key Takeaways:Intro (00:00)Adrienne’s favorite community (02:44)How can someone with no experience in running Facebook or Instagram ads get started? (04:30)Is it advisable to use Facebook lead ads or should they opt for the more conventional route of directing users to a familiar landing page? (06:13)Are there particular types of ads like image versus video and video formats? (07:36)Did Adrienne suggest using Facebook and Instagram for ad placement? (09:32)Adrienne's advice on targeting, particularly for beginners without retargeting audiences from their email list or website visitors (11:30)When informing individuals about their running ads, how can they determine if it's effectively optimized? (13:33)What does scaling look like according to Adrienne? (23:44)What is a campaign? (31:48)When should I transition to implementing more advanced strategies, such as retargeting ads according to Adrienne? (33:25)Did Adrienne discover that certain buttons outperform others, or does she recommend using one type over another? (35:24)Episode wrap-up (45:17)Additional Resources:How to Calculate Lifetime Value Episode: https://www.shanalynn.com/podcast/the-1-business-metrics-your-need-to-know-how-to-calculate-itAdrienne’s Website: https://wearepowerplay.com/Adrienne’s Facebook Targeting Comeback Cheat Sheet: https://wearepowerplay.com/cheatsheet/Adrienne’s Social Media Accounts:Facebook: https://www.facebook.com/AdrienneRichardson78Instagram: https://www.instagram.com/adrienne_richardson_YouTube: https://www.youtube.com/channel/UCU7s3eVtC_lncXT96mV7czgTikTok: https://www.tiktok.com/@adriennerichardsonLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Generating more revenue requires understanding where the real value of your business lies. Let's find out what the real value is and how you can leverage it once you know it.Key Takeaways:Intro (00:00)What brings value to people who are inside of our course or membership or group coaching program? (00:42)When people contemplate this, they always focus on one question (01:05)How do we figure out where the value lies? (02:42)Episode wrap-up (09:33)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!