
Community Creators with Shana Lynn
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
Latest episodes

Feb 27, 2024 • 5min
How to Incentivize Progress with Gamification
Shana talks a lot about progress on this podcast, and recently she was asked about gamification and how it relates to progress. She shared just a little insight on a few ways that you may be able to incentivize progress with gamification. Enjoy!Key Takeaways:Intro (00:00)Shana’s foundational principles (00:39)What are the skills and habits needed to master according to Shana?(01:40)Episode wrap-up (03:47)Additional Resources:77+ different creative connection ideas for your community: https://connectionideas.comLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Feb 20, 2024 • 47min
A Legacy of Community Building with Dan Miller
Some moments and encounters in life leave an indelible mark, even in the briefest of exchanges. For Shana, Dan Miller embodied one of those unforgettable connections. Over the years, Dan and Shana's friendship endured, anchored by shared insights into community building and mutual admiration for each other's work. Dan's impactful contributions to the 48 Days and Eagles communities left a lasting legacy. However, news of Dan's terminal cancer shook Shana and his wider community, shattering the perception of his vitality. As Dan's journey drew to a close, Shana found solace in revisiting a poignant podcast interview where Dan shared his wisdom on mastermind groups, a testament to his enduring spirit and profound impact. Today, in honor of Dan's memory, we share this episode anew, celebrating his remarkable life and contributions.Key Takeaways:Intro (00:00)Dan’s favorite community (04:48)The power of a community to an entrepreneur (07:49)Dan’s 48 Days To The Work You Love Book and Ecosystem (10:16)48 Days Eagles Community: What does it look like? (16:09)Help people thrive in their businesses (38:02)How to shift your community to be more collaborative (42:13)Episode wrap-up (45:14)Additional Resources:Dan’s website: https://www.48days.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Feb 13, 2024 • 9min
Why you Don’t Love your Community Anymore
If you find yourself unable to be actively involved in your community, it is likely you are no longer the community creator but the community created. Shana will talk about why this is a problem and how to solve it in this episode.Key Takeaways:Intro (00:00)In creating a community, we have to be intentional about its design. Why is this important? (01:57)We as humans, we are wired for two things that are very addicting (02:26)Shana explains how community was built to support your business (05:07)What are the features of a Community Creator according to Shana? (06:31)Episode wrap-up (07:22)Additional Resources:The 4 Pillars of a Thriving Online Community: http://freecommunitytraining.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Feb 6, 2024 • 6min
Basic Tools You Need to Manage a Community Team
In this episode, Shana is going to share with you exactly what tools she uses to run and manage her team. As an entrepreneur, there are lots of tools out there that can help you manage your business. And there are lots of people who will try and sell you their products but Shana keeps it simple by relying on a few key pieces of technology that she believes in.Key Takeaways:Intro (00:00)What are the tools needed according to Shana? (00:42)Difference between reactive and proactive community manager (03:52)Episode wrap-up (04:37)Additional Resources:Shana’s Project Management Tools:Asana: https://asana.com/Shana’s Communication Tool:Voxer: https://www.voxer.com/Slack: https://slack.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 30, 2024 • 51min
The Future of Community for Business with Mark de Grasse, President of DigitalMarketer
Shana was recently featured as a guest on the Agency's Talk podcast alongside Mark de Grasse, President of Digital Marketer. Their in-depth conversation delved into the profound impact of community on businesses, exploring its future implications not only in the online realm but also in the retail space. The insights shared in this episode are unique and not typically discussed on her own podcast. In fact, Shana was so eager to get this valuable content into your hands that she requested permission to share it here. Dive into this episode and savor the insights!Key Takeaways:Intro (00:00)Shana’s retention framework (02:14)What was Shana talking about when she said the community aspect? (03:08)What does a retail community experience look like online? (05:04)How does Shana explain the process of sharing everyday experiences? (07:14)Four components of a thriving community (08:05)Does Shana offer any advice on genuine listening? How does she enhance her ability to listen attentively to customers or potential customers? (09:20)How does Shana believe this concept translates to more abstract offerings like SAS services or online purchases that aren't tangible products? (17:31)What other platforms does Shana observe companies utilizing? Specifically focusing on pre-sales and community building, what recommendations does she have for the pre-sale community building function? (22:29)How does the challenge function in Shana's approach, and are there alternative methods for communities that may not be as engaged in active promotion? (25:54)How does Shana persuade managers and business owners who are hesitant to share information due to the fear of everything being stolen? (29:43)In Shana's perspective, how can individuals be instructed to genuinely care about their customers? (32:27)What methods does Shana recommend for individuals seeking to find a balance in their focus? (39:11)Does Shana provide a straightforward step-by-step process that a company, previously neglecting retention but keen on community building, could implement today to kickstart the process? (45:32)Episode wrap-up (50:29)Additional Resources:Mark’s Social Media Accounts:Facebook: https://www.facebook.com/markdegrasseofficial/Instagram: https://www.instagram.com/markdegrasse/YouTube: @markdegrasseLinkedIn: https://www.linkedin.com/in/mark-de-grasse-19a50127/X/Twitter: https://twitter.com/markdegrasseTikTok: https://www.tiktok.com/@mark_degrasseDigitalMarketer’s website: https://www.digitalmarketer.comMark’s personal website: https://markdegrasse.com Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 23, 2024 • 12min
Create Space for Revenue Generating Activities
Do you have a lot of tasks and projects on the back burner that you know could generate more revenue in your business? Shana will talk about a little activity that you can do to free up space on your calendar and for your team members as well.Key Takeaways:Intro (00:00)What Shana notices to be common when working with one-on-one clients? (00:47)What activities did Shana recommend on how to delegate tasks towards the team? (03:00) Is there an easier way to accomplish the goal of this particular activity according to Shana? (04:33)How can we often enhance profitability? (05:32)How it supports business goals? (06:10)Episode wrap-up (10:42)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 16, 2024 • 8min
How to Manage a Community Manager
In today's episode, Shana sheds light on a question she recently encountered at an event - what happens after you hire a community manager?Join us as she shares invaluable insights on effectively managing your community manager. Stay tuned!Key Takeaways:Intro (00:00)What are the five elements as a Community Manager? (01:26)What is a coaching of the mindset? (04:20)Episode wrap-up (06:44)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 9, 2024 • 46min
Preparing Your Business for Scale with Alex Charfen
Today's episode is a game-changer as we dive into the world of operational scale and the unique struggles entrepreneurs face during the scaling process. Our guest, Alex Charfen is here to unravel insights you've never heard before.So, if you're on the path of scaling your business, buckle up for an episode brimming with wisdom and insights.Key Takeaways:Intro (00:00)Alex’s favorite community (02:41)Are there any red flags that people should watch out for when going into a business that has scaled fast or is about to scale? (10:07)What is a freak out period according to Alex? (17:57)What's the immediate first step I should take as a business owner seeing tension and overwhelm in my team? (21:16)How does Alex describe an operating system? (27:23)Proactive versus reactive (31:42)Brief overview of Alex's book, Entrepreneurship Personality Type (39:39)Episode wrap-up (42:23)Additional Resources:Alex’s website: https://simpleoperations.com/Book a free Strategic Call with our team: ttps://simpleoperations.com/survey/Alex’s Social Media Accounts:Facebook: https://www.facebook.com/alexcharfen1Instagram: @alexcharfenYouTube: @alexcharfenX/Twitter: @alexcharfenLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 2, 2024 • 15min
Stop the Hidden Revenue Leak in your Membership
Shana is going to tell you about an opportunity for your business to increase its monthly recurring revenue without getting new customers. She'll explain exactly what it is, how to determine if this is an opportunity for you, and what steps you need to take to recover this revenue.Key Takeaways:Intro (00:00)What are failed payments? (02:02)Where do you start if you want to start addressing failed payments? (03:08)What are involuntary and voluntary cancellations? (03:23)Establishing a failed payment process involves a four-step procedure (06:28)Four things that we need to look at when it comes to communication (07:30)Episode wrap-up (12:15)Additional Resources:Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/Community Manager Best Practices: https://www.shanalynn.com/bestpracticesLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Dec 26, 2023 • 11min
What Does a Community Manager Actually Do
Ever wondered about the magical role of a community manager? In our latest episode, Shana recently faced this very question at a Mastermind event. Now, she’s here to spill the secrets, sharing the insider scoop on what a community manager truly does. Let’s decode the art of community management together!Key Takeaways:Intro (00:00)What is the role of a community manager? (00:56)What are the other tasks of a community manager? (03:18)Different ways that a community manager can help the team (05:42)Episode wrap-up (10:16)Additional Resources:Community Manager Best Practices: https://www.shanalynn.com/bestpracticesLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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