Community Creators with Shana Lynn

Often, people approach Shana thinking their issue lies with retention, but in reality, it's a marketing problem. She aims to share insights on the six key aspects of marketing that directly affect retention, how to evaluate them, and steps to take if problems are identified.Key Takeaways:Intro (00:00)What are the six different areas of marketing according to Shana? (01:43)Four aspects of the offers (06:09)Episode wrap-up (22:04)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In today's discussion, we'll delve into the world of personal branding with an expert in the field. AJ Vaden, along with her husband, operates a highly successful eight-figure business focused on personal branding. With a track record of assisting renowned industry figures, they bring both expertise and data-driven insights to illustrate why cultivating a personal brand can significantly enhance your business growth.Key Takeaways:Intro (00:00)AJ’s favorite community (02:07)AJ's background to illustrate why she's the preferred guest for Shana (06:05)How reputation and personal branding can directly influence a business according to AJ? (13:10)Three underlying findings according to AJ on personal branding (14:31)How did AJ start their company? (25:43)An essential aspect to understand is why personal branding is important (39:22)Episode wrap-up (49:07)Additional Resources:AJ’s website: https://brandbuildersgroup.com/Request for a FREE personal strategy call: https://freebrandcall.com/shana/AJ’s Social Media AccountsFacebook: https://www.facebook.com/BrandBuildersGroup/YouTube: https://www.youtube.com/@brandbuildersgroupInstagram: https://www.instagram.com/brandbuildersgroup/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

By now, you likely understand the immense value of collaborating with other communities and content creators to grow your email list and expand your community. But are you fully leveraging all the potential collaboration opportunities? You might not be.That's why Shana has highlighted an insightful segment from an interview with her friend Jordan Gill, an expert in collaboration. In this segment, Jordan discusses the numerous ways you can team up with other creators to maximize your collaborative efforts.Check out full podcast episode: https://www.shanalynn.com/podcast/how-to-leverage-collabs-to-skyrocket-your-revenue-with-jordan-gillKey Takeaways:Intro (00:00)Different ways to do collaborations (00:30)Episode wrap-up (05:37)Additional Resources:Jordan’s website: https://systemssavedme.comIf you are looking to find and secure more mutually beneficial collabs to reach new audiences, then this private podcast is a MUST LISTEN!: https://shop.systemssavedme.com/referral/collabcast/q1IsZQrA4bo6oTju Facebook: https://www.facebook.com/systemssavedmeInstagram - https://www.instagram.com/systemssavedme LinkedIn - https://www.linkedin.com/in/gilljordan TikTok - https://www.tiktok.com/@systemssavedmeLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana frequently encounters business owners frustrated with a specific team member. These employees lack proactiveness, ownership, and initiative, waiting for constant direction and reacting passively. She will address this issue by outlining four key areas to improve this situation and potentially prevent it from happening again in the future.Key Takeaways:Intro (00:00)What is the common frustration of a business owner according to Shana? (00:29)Unpacking the root cause of team member's lack of proactiveness and ownership (01:03)One thing to look when hiring people according to Shana (04:28)What is a StrengthsFinder assessment? (07:38)Episode wrap-up (13:40)Additional Resources:RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retainLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Today's episode explores what happens when the unexpected occurs and someone on your team or even you wins the lottery and decides to never work again. We're diving into this topic within the context of maternity leave, as Shana is expecting her fifth child in July. She wants to ensure that her team and listeners are prepared. Join us as Shana's friend Alyson Caffrey, an operations and maternity leave expert, shares insights on preparing your business for a sabbatical or any type of extended leave.Key Takeaways:Intro (00:00)Alyson’s insights on the importance of having solid systems in place to support both individual and team maternity leave experiences effectively (02:37)How does Alyson initiate the process of preparing for maternity leave during that stage? (08:17)What does it look like to start to centralize that information? (13:38)What does it look like to take extended time off? (41:16)Episode wrap-up (43:25)Additional Resources:Alyson’s website: https://www.mastermaternityleave.comFree Maternity Leave Planning Guide: https://www.mastermaternityleave.com/free-maternity-leave-planning-guideAlyson’s Social Media Accounts:Instagram: https://www.instagram.com/alycaffrey/Master Maternity Leave: https://www.instagram.com/mastermaternityleave/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Calling all business owners! Wondering when it's time to hire your first employee?Shana recently interviewed Corinne Crabtree, a highly successful entrepreneur who runs the eight-figure membership business NoBS Women. In this interview, Corinne dives into the moment she knew it was time to bring on her first team member.This short highlight, taken from the full interview, is packed with valuable insights for any entrepreneur considering expanding their team. Don't miss it!Check out the full episode: https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bsKey Takeaways:Intro (00:00)What was the defining moment that convinced Corinne to hire her first team member? (00:34)Emphasizing fulfillment over marketing (03:27)Episode wrap-up (05:48)Additional Resources:Corinne’s website: https://nobs.ceoNoBS Business Website: https://www.nobsbusinesswomen.com/Corinne’s Facebook page: https://www.facebook.com/losing100podcastFacebook: https://www.facebook.com/losing100Weight or https://www.facebook.com/NoBSBusinessWomen/Instagram: https://www.instagram.com/corinne_crabtree or https://www.instagram.com/nobsbusinessmembership/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In this episode, Shana will discuss a common mistake that business owners frequently make, which directly affects their profitability.Key Takeaways:Intro (00:00)What other aspect exists in marketing, besides conversion rates? (02:31)Process of tracking the lead source (04:41)Why the connection between marketing and retention is necessary (05:25)Importance of a higher lifetime value (07:16)Episode wrap-up (07:58)Additional Resources:Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: https://www.memberltv.com/RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retainLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In today's episode, Shana will be discussing the importance of creating personalized experiences for members with her guests, Dr. Jen and Dr. Dom. They've not only developed a tailored experience but have also developed a custom app to enhance personalization even further. Tune in as they share insights on how to provide members with a sense of personal connection and support, ultimately fostering a stronger sense of engagement and loyalty.Key Takeaways:Intro (00:00)Drs. Jen and Dom’s favorite community (02:09)Brief overview of Jen Health (04:31)How was the Mobility Method launched by Dr. Jen initially? (10:52)What prompted the change for Dr. Jen from having a stable membership to making a shift? (15:09)When Dr. Jen was shifting from the Optimal Body membership, how many members and how successful was the business at that time? (18:22)Dr. Jen’s experience as co-owner of the business when deciding to make the bold shift in branding (19:51)Dr. Jen's insights on how she has been able to help people achieve better outcomes by personalizing the experience (26:50)How did Drs. Jen and Dom determine what to customize and personalize? Did they use surveys, data analysis, or another method to make that decision? (35:54)What plans, innovations, or future developments are they considering to further enhance this personalized experience? (39:40)Episode wrap-up (43:32)Additional Resources:Dr. Jen’s website: https://jen.healthTry a free week of our membership on Jen Health to start addressing the root cause of your aches and pains: https://jen.health/freetrialDrs. Jen and Dom’s Social Media Accounts:Dr. Jen’s Instagram account: https://www.instagram.com/docjenfit/Dr. Dom’s Instagram account: https://www.instagram.com/drdomdpt/Jen’s Health: https://www.instagram.com/Jen.health/Youtube: https://www.youtube.com/docjenfitThe Optimal Body Podcast: https://jen.health/podcastsLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Is your community struggling? It may feel like a ghost town or the culture has become out of sync. In this brief highlight from another episode, Shana shares important insights to help you revive your struggling community and bring it back to life.Key Takeaways:Intro (00:00)The impotence of a community strategy. (00:30)What is a realignment moment according to Shana? (01:08)Episode wrap-up (04:33)Additional Resources:The Secret to Building Thriving Online Communities with Shana Lynn - The Creators Adventure: The Secret to Building Thriving Online Communities [with Shana Lynn]- The Creator's Adventure #108Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Effective copywriting is a cornerstone skill for nurturing vibrant communities and ensuring high retention rates within membership programs. Today, Shana is here to unveil four straightforward yet powerful questions you can use to supercharge your copywriting efforts.Key Takeaways:Intro (00:00)Top priorities when driving progress according to Shana (00:41)Four questions for effective copywriting (02:57)Episode wrap-up (11:07)Additional Resources:Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!