

Community Creators with Shana Lynn
Shana Lynn Bresnahan
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
Episodes
Mentioned books

Jun 4, 2024 • 51min
Attracting and Converting the Perfect Customer with Rachel Miller
In the world of online entrepreneurship, one of the biggest hurdles is building an audience and driving traffic to your platform. Luckily, Shana has a longtime friend, Rachel Miller, who has mastered the art of audience-building and traffic generation through social media. With nearly a decade of expertise under her belt, she's ready to share her insider secrets in today's episode. But that's not all. She's also unveiling a groundbreaking software product designed to streamline the process. In just 30 minutes or less, this AI-powered tool empowers entrepreneurs to effortlessly grow their audience, build their email list, and create professional landing pages and thank you pages. Get ready to revolutionize your online business strategy with the help of this innovative solution.Key Takeaways:Intro (00:00)Rachel’s favorite community (03:21)Rachel's backstory of how the blogs started (07:19)Create traffic and build audiences according to Rachel (11:19)What does it actually take to build an audience to attract people into your product? (16:55)What is a waterfall of content? (23:54)Rachel’s opinion about whole faceless brand (26:42)How does Rachel convert her engaged audience into email subscribers and customers? (30:29)What is Pagewheel? (39:48)Episode wrap-up (51:32)Additional Resources:Get Pagewheel Today:https://pagewheel.com/?_go=shanalynnRachel’s Social Media Account:Facebook: https://www.facebook.com/leviandrachelMoolah Marketer Facebook page: https://www.facebook.com/moolahMarketerPagewheel Facebook page: https://www.facebook.com/thepagewheelLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

May 28, 2024 • 6min
Deliverables of an 8-Figure Membership with Corinne Crabtree [Highlight]
Get ready to step into the inner workings of a powerhouse in the membership business realm. Shana has unveiled a snippet from her extensive interview with Corinne Crabtree, the mastermind behind the eight-figure No BS Women membership. Today, we're diving deep into the core of their operations to explore the unparalleled deliverables Corinne offers to her weight membership. Despite boasting a staggering 10,000 plus members, Corinne's commitment to high-touch engagement remains unmatched. So, brace yourselves for an enlightening journey into the world of elite membership management.Check out Full Episode: https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bsKey Takeaways:Intro (00:00)Structural framework of Corinne’s community (00:43)Episode wrap-up (04:13)Additional Resources:Corinne’s website: https://nobs.ceoCorinne’s Facebook page: https://www.facebook.com/losing100podcastLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

May 21, 2024 • 9min
Do This Before Giving Buyers Access to Your Community
Shana's strategy unlocks a powerful secret to building thriving online communities. Not only does it enhance the overall experience for members, but it also helps new members feel welcome and integrated at a much faster pace. Let's explore why this unconventional approach might be the key to supercharging your online community.Key Takeaways:Intro (00:00)What is the truth about onboarding according to Shana (02:37)Shana’s recommendation regarding onboarding (03:59)Episode wrap-up (07:12)Additional Resources:RETAIN- The Step-by-Step Group Program to Increase Your Retention: https://connect.communitycultivated.com/retainLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

May 14, 2024 • 48min
How Low Ticket Offers Create a Community of Buyers with Sarah Temte & Justin DeMers
Have you ever considered the power of building a community of buyers within your business? Shana's friends, Justin DeMers and Sarah Temte, excel in low ticket offers that facilitate exactly that.They will outline the process of crafting compelling low-cost offers and how it can bolster your business. Additionally, they will introduce their innovative marketplace, "World of Shortcuts," dedicated to low ticket offers.Key Takeaways:Intro (00:00)Sarah and Justin’s favorite community (01:37)What is the benefit of having something low ticket in your product suite? (10:03)How closely do we need to have it connect to whatever that second offer is going to be? (12:02)How can they then maximize beyond that with things like upsells? (19:08)How Justin and Sarah built a community around an ecosystem of products? (22:35)Episode wrap-up (47:11)Additional Resources:Create or promote your low ticket offer with the World of Shortcuts by joining Wake Up to Freedom: https://www.wakeuptofreedom.com/a/2147852504/QchetwSGBrowse the World of Shortcuts marketplace. PS - I have two products in the marketplace you will want to see. https://www.worldofshortcuts.com/search?options%5Bprefix%5D=last&q=shanaLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

May 7, 2024 • 9min
[Highlight] How Billing Cycles Impact Subscription Retention with Matt Gartland
You've likely noticed the growing trend of membership sites offering quarterly and annual subscriptions alongside the standard monthly option. But does this strategy truly impact member retention compared to the traditional monthly approach? We've got some valuable insights for you!Shana recently extracted a highlight from a conversation with Matt Gartland, CEO of Pat Flynn's Smart Passive Income Community. This discussion delves into the fascinating world of billing cycles and their surprising influence on subscriber retention. Stay tuned as we explore the power of extending beyond the monthly model and discover how it might benefit your own membership site.Key Takeaways:Intro (00:00)How Matt Crafts Compelling Subscription Offers (01:08)Shana’s take away from this episode (06:14)Episode wrap-up (07:29)Additional Resources:Maximizing Member Lifetime Value Episode: https://www.shanalynn.com/podcast/the-1-business-metrics-your-need-to-know-how-to-calculate-itHow to Calculate Your Retention Rate Episode: https://www.shanalynn.com/podcast/how-to-calculate-your-retention-rate Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Apr 30, 2024 • 18min
How to Choose a Community Platform
In the ever-expanding world of online communities, choosing the right platform can feel overwhelming. Whether you're starting fresh or itching to jump ship from a platform like Facebook, the question of "where do I go?" is a constant one. Shana tackles this burning question head-on in this episode. Buckle up, because her answer might surprise you!Key Takeaways:Intro (00:00)How to choose a platform? (01:29)What is the big secret according to Shana? (04:10)How do you evaluate a platform? (12:09)Episode wrap-up (16:53)Additional Resources:Episode 11: How to Navigate Change in Your Community. https://www.shanalynn.com/podcast/navigate-change-in-your-community-like-a-proEpisode 41: Do I have to have a community in my course or membership? https://www.shanalynn.com/podcast/do-i-have-to-have-a-community-in-my-course-or-membershipLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Apr 23, 2024 • 36min
How to Hire and Lead a High Performing Team with Paula Maidens
If you've been contemplating recruitment strategies, questioning past hiring decisions, or experiencing challenges within your team dynamics, then this episode is tailored for you. Join Shana as she engages in a conversation with Paula Maidens, an expert in hiring and leadership. In this episode, we delve into the importance of solid hiring practices, nurturing team culture, and understanding the essence of leadership to foster a cohesive and high-performing team that supports your organizational vision.Key Takeaways:Intro (00:00)Paula’s favorite community (02:11)How do you determine if the issue lies in ineffective hiring processes or if there are systemic barriers preventing talented individuals from thriving within the business once they are hired? (04:12)Three C’s of hiring success according to Paula (05:47)Before hiring someone, how can I determine their leadership and communication styles to ensure that expectations are communicated clearly? (09:41)What are some of the bigger mistakes in the hiring process? (12:34)How do we determine our next steps and support individuals in thriving in their roles? (21:17)What does the process entail when individuals seek promotion or internal job changes, requiring them to redefine and renegotiate their roles and responsibilities with current employees? (25:12)Various stages of team evolution (26:51)What are we looking for when we're talking about team culture? (30:12)Episode wrap-up (33:26)Additional Resources:Paula’s website: https://www.paulamaidens.com/Paula’s social media accounts:Instagram: https://www.instagram.com/paulamaidensconsulting/LinkedIn: https://www.linkedin.com/in/paulamaidens/Listen & subscribe to the Big Dreams Great Teams™ podcast: https://podcasts.apple.com/au/podcast/big-dreams-great-teams/id1592202886 Grab My Top Interview Questions https://paulamaidens.com/top-interview-questions/Know WHO to hire by learning your Leadership Style. Take the Leadership Quiz! https://paulamaidens.com/quiz/5 ways to supercharge your team to get your timeback and live the life of your dream: https://paulamaidens.com/supercharge/The “must have” guide for interviewing like a PRO so you always make epic hiring decisions: https://paulamaidens.com/top-interview-questions/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

4 snips
Apr 16, 2024 • 13min
The Simple but Overlooked Way to Create Connection in your Community
Community building is often overlooked as we build systems, processes, and automate to get people to make progress in our programs. Shana will discuss what you need to know and implement to create more connections in your community. Enjoy watching!Key Takeaways:Intro (00:00)Why has engagement been super high inside of the community? (02:07)Authenticity and Integrity (02:57)What are uncommon commonalities? (04:03)How do we help people uncover those aspects of each other inside of our community? (05:25)Episode wrap-up (12:08)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

4 snips
Apr 9, 2024 • 11min
Not All Cancellations are Bad
Shana had a client who canceled their group coaching session. But instead of seeing it negatively, she sees it as a chance to become more enlightened. She will discuss why cancellations aren't always a bad thing in this episode and provide advice on how to view them in a different perspective.Key Takeaways:Intro (00:00)Mindset around cancellations (00:36)Other form of cancellation (01:30)Episode wrap-up (10:29)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

10 snips
Apr 2, 2024 • 55min
Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas
Today, we're diving into the world of creating unforgettable experiences, both for customers and employees. The Savannah Bananas, led by Jesse Cole, known as the Yellow Tux guy, have pioneered a fan-first approach that has garnered widespread acclaim. However, Shana has gleaned a crucial lesson from their success: to cultivate exceptional customer experiences, you must first foster an amazing community among your employees. Join us as we welcome Emily Cole, co-founder of the Savannah Bananas and the mastermind behind the team's culture. Emily shares insights into crafting a fan-first environment within your team, empowering them to extend that same principles to your customers. Get ready to learn how to transform your organization into a beacon of community-driven excellence.Key Takeaways:Intro (00:00)Emily’s favorite community (03:08)How has Emily managed to articulate this bold and unconventional vision for her team? (06:44)What does it look like for you all to take what you do for the people attending the games and turn around and make that tangible for your employees? (08:28)How does Emily encourage her employees to consider those types of friction points? (14:55)How does Emily balance adhering to scripting and providing opportunities for adding flair while empowering her team with the authority to do so? (18:10)How does Emily create this culture within the team of being willing to try and pivot and change and not needing that everyday structure? (23:05)What insights did Emily gain during that period about supporting her employees that continue to influence her approach today? (27:29)What preparations and activities are underway behind the scenes as Emily leads up to this significant inaugural event they are all testing? (32:57)How does Emily effectively convey the vision in a manner that inspires her team to embrace it and become enthusiastic about innovating around it? (36:17)Onboarding process into the Banana family (46:02)All about Bananas Foster (49:43)Episode wrap-up (55:27)Additional Resources:The Savannah Bananas: https://thesavannahbananas.com/Bananas Foster: https://bananasfoster.org/Banana Land at Sea: https://www.bananalandatsea.com/Instagram: Emily’s Instagram Account: https://www.instagram.com/EmCole3/The Savannah Bananas - https://www.instagram.com/thesavbananas/Bananas Foster - https://www.instagram.com/Bananasfosterinc/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!


