

Community Creators with Shana Lynn
Shana Lynn Bresnahan
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
Episodes
Mentioned books

Feb 6, 2024 • 6min
Basic Tools You Need to Manage a Community Team
In this episode, Shana is going to share with you exactly what tools she uses to run and manage her team. As an entrepreneur, there are lots of tools out there that can help you manage your business. And there are lots of people who will try and sell you their products but Shana keeps it simple by relying on a few key pieces of technology that she believes in.Key Takeaways:Intro (00:00)What are the tools needed according to Shana? (00:42)Difference between reactive and proactive community manager (03:52)Episode wrap-up (04:37)Additional Resources:Shana’s Project Management Tools:Asana: https://asana.com/Shana’s Communication Tool:Voxer: https://www.voxer.com/Slack: https://slack.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 30, 2024 • 51min
The Future of Community for Business with Mark de Grasse, President of DigitalMarketer
Shana was recently featured as a guest on the Agency's Talk podcast alongside Mark de Grasse, President of Digital Marketer. Their in-depth conversation delved into the profound impact of community on businesses, exploring its future implications not only in the online realm but also in the retail space. The insights shared in this episode are unique and not typically discussed on her own podcast. In fact, Shana was so eager to get this valuable content into your hands that she requested permission to share it here. Dive into this episode and savor the insights!Key Takeaways:Intro (00:00)Shana’s retention framework (02:14)What was Shana talking about when she said the community aspect? (03:08)What does a retail community experience look like online? (05:04)How does Shana explain the process of sharing everyday experiences? (07:14)Four components of a thriving community (08:05)Does Shana offer any advice on genuine listening? How does she enhance her ability to listen attentively to customers or potential customers? (09:20)How does Shana believe this concept translates to more abstract offerings like SAS services or online purchases that aren't tangible products? (17:31)What other platforms does Shana observe companies utilizing? Specifically focusing on pre-sales and community building, what recommendations does she have for the pre-sale community building function? (22:29)How does the challenge function in Shana's approach, and are there alternative methods for communities that may not be as engaged in active promotion? (25:54)How does Shana persuade managers and business owners who are hesitant to share information due to the fear of everything being stolen? (29:43)In Shana's perspective, how can individuals be instructed to genuinely care about their customers? (32:27)What methods does Shana recommend for individuals seeking to find a balance in their focus? (39:11)Does Shana provide a straightforward step-by-step process that a company, previously neglecting retention but keen on community building, could implement today to kickstart the process? (45:32)Episode wrap-up (50:29)Additional Resources:Mark’s Social Media Accounts:Facebook: https://www.facebook.com/markdegrasseofficial/Instagram: https://www.instagram.com/markdegrasse/YouTube: @markdegrasseLinkedIn: https://www.linkedin.com/in/mark-de-grasse-19a50127/X/Twitter: https://twitter.com/markdegrasseTikTok: https://www.tiktok.com/@mark_degrasseDigitalMarketer’s website: https://www.digitalmarketer.comMark’s personal website: https://markdegrasse.com Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 23, 2024 • 12min
Create Space for Revenue Generating Activities
Do you have a lot of tasks and projects on the back burner that you know could generate more revenue in your business? Shana will talk about a little activity that you can do to free up space on your calendar and for your team members as well.Key Takeaways:Intro (00:00)What Shana notices to be common when working with one-on-one clients? (00:47)What activities did Shana recommend on how to delegate tasks towards the team? (03:00) Is there an easier way to accomplish the goal of this particular activity according to Shana? (04:33)How can we often enhance profitability? (05:32)How it supports business goals? (06:10)Episode wrap-up (10:42)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 16, 2024 • 8min
How to Manage a Community Manager
In today's episode, Shana sheds light on a question she recently encountered at an event - what happens after you hire a community manager?Join us as she shares invaluable insights on effectively managing your community manager. Stay tuned!Key Takeaways:Intro (00:00)What are the five elements as a Community Manager? (01:26)What is a coaching of the mindset? (04:20)Episode wrap-up (06:44)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 9, 2024 • 46min
Preparing Your Business for Scale with Alex Charfen
Today's episode is a game-changer as we dive into the world of operational scale and the unique struggles entrepreneurs face during the scaling process. Our guest, Alex Charfen is here to unravel insights you've never heard before.So, if you're on the path of scaling your business, buckle up for an episode brimming with wisdom and insights.Key Takeaways:Intro (00:00)Alex’s favorite community (02:41)Are there any red flags that people should watch out for when going into a business that has scaled fast or is about to scale? (10:07)What is a freak out period according to Alex? (17:57)What's the immediate first step I should take as a business owner seeing tension and overwhelm in my team? (21:16)How does Alex describe an operating system? (27:23)Proactive versus reactive (31:42)Brief overview of Alex's book, Entrepreneurship Personality Type (39:39)Episode wrap-up (42:23)Additional Resources:Alex’s website: https://simpleoperations.com/Book a free Strategic Call with our team: ttps://simpleoperations.com/survey/Alex’s Social Media Accounts:Facebook: https://www.facebook.com/alexcharfen1Instagram: @alexcharfenYouTube: @alexcharfenX/Twitter: @alexcharfenLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 2, 2024 • 15min
Stop the Hidden Revenue Leak in your Membership
Shana is going to tell you about an opportunity for your business to increase its monthly recurring revenue without getting new customers. She'll explain exactly what it is, how to determine if this is an opportunity for you, and what steps you need to take to recover this revenue.Key Takeaways:Intro (00:00)What are failed payments? (02:02)Where do you start if you want to start addressing failed payments? (03:08)What are involuntary and voluntary cancellations? (03:23)Establishing a failed payment process involves a four-step procedure (06:28)Four things that we need to look at when it comes to communication (07:30)Episode wrap-up (12:15)Additional Resources:Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/Community Manager Best Practices: https://www.shanalynn.com/bestpracticesLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Dec 26, 2023 • 11min
What Does a Community Manager Actually Do
Ever wondered about the magical role of a community manager? In our latest episode, Shana recently faced this very question at a Mastermind event. Now, she’s here to spill the secrets, sharing the insider scoop on what a community manager truly does. Let’s decode the art of community management together!Key Takeaways:Intro (00:00)What is the role of a community manager? (00:56)What are the other tasks of a community manager? (03:18)Different ways that a community manager can help the team (05:42)Episode wrap-up (10:16)Additional Resources:Community Manager Best Practices: https://www.shanalynn.com/bestpracticesLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

15 snips
Dec 19, 2023 • 44min
How this One Question can be Rocket Fuel for your Business with Blake Fly
Get ready to meet Blake Fly, a phenomenal speaker and master of building connections. His secret superpower? Sending heartfelt messages that leave a lasting impression. These messages have earned him an almost perfect open rate and generated massive business success.But it's not just about the numbers for Blake. He's here to share the incredible power of expressing appreciation. Listen closely, because this lesson applies not only to personal relationships but also to how we make our customers feel truly valued.Get ready to be inspired!Key Takeaways:Intro (00:00)Blake’s Favorite Community (02:32)In what ways did college residence life influence Blake’s career as a speaker? (06:24)What does his Thank You Event have to do with Blake's perspective on appreciating people? (11:04)According to Blake, what is a Thank You Event? (13:49)The pausing is the problem (23:10)Blake's definition of REACH (26:42)Episode wrap-up (42:22)Additional Resources:Blake’s FREE Video Series: https://instantconnecting.com/Blake’s website: https://blakefly.com/Blake’s Social Media Accounts: Instagram: https://www.instagram.com/blakeflyFacebook: https://www.facebook.com/blakefleischackerLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Dec 12, 2023 • 10min
An Unexpected Lesson from a Cereal Company
Have you ever gotten something in the mail that you thought was so brilliant, you just had to share it with other people? That's what happened to Shana, and she just had to share this information with you. You are going to love this one!Key Takeaways:Intro (00:00)How do we actually get people to complete surveys according to Shana? (01:43)Two big mistakes with surveys (02:21)When completing a survey, what should we consider? (03:47)Three compelling reasons to think about (08:57)Episode wrap-up (09:32)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Dec 5, 2023 • 5min
How I Decide What to Outsource
Get ready to learn!Shana was recently a guest speaker in a mastermind, and one of the questions she was asked was "How do I know whether or not I'm ready to hire a community manager?" She shared an approach called the Joy Skill Quadrant so that you can use this tactic the next time that you're thinking about delegating or hiring a new team member.Key Takeaways:Intro (00:00)What is a Joy Skill Quadrant? (01:27)Episode wrap-up (04:00)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!