Community Creators with Shana Lynn

Shana is tired of hearing from so many influential people and creators about how artificial intelligence would ruin communities. She believes that while there are undoubtedly drawbacks, there are also plenty of ways that we can use AI to build more vibrant communities and deeper connections.She's going to dive into those in this episode. You should definitely listen to this particular podcast with your entire team.Key Takeaways:Intro (00:00)What Shana discovered while reading an article on artificial intelligence harming online communities (04:33)What can AI do according to Shana? (09:15)One role of a community manager (11:35)How can you leverage the good of AI and make it a partner? (13:36)Episode wrap-up (35:04)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

A crucial aspect of customer retention is often overlooked by businesses but remains a source of frustration for consumers. Shana will shed light on this essential but overlooked factor and discuss strategies to deal with it effectively. Find out what it takes to keep customers engaged and satisfied.Key Takeaways:Intro (00:00)An easy and most overlooked way to lose a customer when it comes to retention (02:19)What are the three methods by which Shana identifies businesses making errors (02:44)What aspect of the customer experience is glitchy? (08:43)Episode wrap-up (09:40)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Facebook ads can be really intimidating, especially if you're a newbie. But it's not as hard as you think.In fact, Adrienne Richardson has been running Facebook ads online for over 10 years and has spent over 20 million dollars in ad spend. She knows her stuff and she's going to tell us all about it!Key Takeaways:Intro (00:00)Adrienne’s favorite community (02:44)How can someone with no experience in running Facebook or Instagram ads get started? (04:30)Is it advisable to use Facebook lead ads or should they opt for the more conventional route of directing users to a familiar landing page? (06:13)Are there particular types of ads like image versus video and video formats? (07:36)Did Adrienne suggest using Facebook and Instagram for ad placement? (09:32)Adrienne's advice on targeting, particularly for beginners without retargeting audiences from their email list or website visitors (11:30)When informing individuals about their running ads, how can they determine if it's effectively optimized? (13:33)What does scaling look like according to Adrienne? (23:44)What is a campaign? (31:48)When should I transition to implementing more advanced strategies, such as retargeting ads according to Adrienne? (33:25)Did Adrienne discover that certain buttons outperform others, or does she recommend using one type over another? (35:24)Episode wrap-up (45:17)Additional Resources:How to Calculate Lifetime Value Episode: https://www.shanalynn.com/podcast/the-1-business-metrics-your-need-to-know-how-to-calculate-itAdrienne’s Website: https://wearepowerplay.com/Adrienne’s Facebook Targeting Comeback Cheat Sheet: https://wearepowerplay.com/cheatsheet/Adrienne’s Social Media Accounts:Facebook: https://www.facebook.com/AdrienneRichardson78Instagram: https://www.instagram.com/adrienne_richardson_YouTube: https://www.youtube.com/channel/UCU7s3eVtC_lncXT96mV7czgTikTok: https://www.tiktok.com/@adriennerichardsonLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Generating more revenue requires understanding where the real value of your business lies. Let's find out what the real value is and how you can leverage it once you know it.Key Takeaways:Intro (00:00)What brings value to people who are inside of our course or membership or group coaching program? (00:42)When people contemplate this, they always focus on one question (01:05)How do we figure out where the value lies? (02:42)Episode wrap-up (09:33)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana talks a lot about progress on this podcast, and recently she was asked about gamification and how it relates to progress. She shared just a little insight on a few ways that you may be able to incentivize progress with gamification. Enjoy!Key Takeaways:Intro (00:00)Shana’s foundational principles (00:39)What are the skills and habits needed to master according to Shana?(01:40)Episode wrap-up (03:47)Additional Resources:77+ different creative connection ideas for your community: https://connectionideas.comLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Some moments and encounters in life leave an indelible mark, even in the briefest of exchanges. For Shana, Dan Miller embodied one of those unforgettable connections. Over the years, Dan and Shana's friendship endured, anchored by shared insights into community building and mutual admiration for each other's work. Dan's impactful contributions to the 48 Days and Eagles communities left a lasting legacy. However, news of Dan's terminal cancer shook Shana and his wider community, shattering the perception of his vitality. As Dan's journey drew to a close, Shana found solace in revisiting a poignant podcast interview where Dan shared his wisdom on mastermind groups, a testament to his enduring spirit and profound impact. Today, in honor of Dan's memory, we share this episode anew, celebrating his remarkable life and contributions.Key Takeaways:Intro (00:00)Dan’s favorite community (04:48)The power of a community to an entrepreneur (07:49)Dan’s 48 Days To The Work You Love Book and Ecosystem (10:16)48 Days Eagles Community: What does it look like? (16:09)Help people thrive in their businesses (38:02)How to shift your community to be more collaborative (42:13)Episode wrap-up (45:14)Additional Resources:Dan’s website: https://www.48days.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

If you find yourself unable to be actively involved in your community, it is likely you are no longer the community creator but the community created. Shana will talk about why this is a problem and how to solve it in this episode.Key Takeaways:Intro (00:00)In creating a community, we have to be intentional about its design. Why is this important? (01:57)We as humans, we are wired for two things that are very addicting (02:26)Shana explains how community was built to support your business (05:07)What are the features of a Community Creator according to Shana? (06:31)Episode wrap-up (07:22)Additional Resources:The 4 Pillars of a Thriving Online Community: http://freecommunitytraining.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In this episode, Shana is going to share with you exactly what tools she uses to run and manage her team. As an entrepreneur, there are lots of tools out there that can help you manage your business. And there are lots of people who will try and sell you their products but Shana keeps it simple by relying on a few key pieces of technology that she believes in.Key Takeaways:Intro (00:00)What are the tools needed according to Shana? (00:42)Difference between reactive and proactive community manager (03:52)Episode wrap-up (04:37)Additional Resources:Shana’s Project Management Tools:Asana: https://asana.com/Shana’s Communication Tool:Voxer: https://www.voxer.com/Slack: https://slack.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Shana was recently featured as a guest on the Agency's Talk podcast alongside Mark de Grasse, President of Digital Marketer. Their in-depth conversation delved into the profound impact of community on businesses, exploring its future implications not only in the online realm but also in the retail space. The insights shared in this episode are unique and not typically discussed on her own podcast. In fact, Shana was so eager to get this valuable content into your hands that she requested permission to share it here. Dive into this episode and savor the insights!Key Takeaways:Intro (00:00)Shana’s retention framework (02:14)What was Shana talking about when she said the community aspect? (03:08)What does a retail community experience look like online? (05:04)How does Shana explain the process of sharing everyday experiences? (07:14)Four components of a thriving community (08:05)Does Shana offer any advice on genuine listening? How does she enhance her ability to listen attentively to customers or potential customers? (09:20)How does Shana believe this concept translates to more abstract offerings like SAS services or online purchases that aren't tangible products? (17:31)What other platforms does Shana observe companies utilizing? Specifically focusing on pre-sales and community building, what recommendations does she have for the pre-sale community building function? (22:29)How does the challenge function in Shana's approach, and are there alternative methods for communities that may not be as engaged in active promotion? (25:54)How does Shana persuade managers and business owners who are hesitant to share information due to the fear of everything being stolen? (29:43)In Shana's perspective, how can individuals be instructed to genuinely care about their customers? (32:27)What methods does Shana recommend for individuals seeking to find a balance in their focus? (39:11)Does Shana provide a straightforward step-by-step process that a company, previously neglecting retention but keen on community building, could implement today to kickstart the process? (45:32)Episode wrap-up (50:29)Additional Resources:Mark’s Social Media Accounts:Facebook: https://www.facebook.com/markdegrasseofficial/Instagram: https://www.instagram.com/markdegrasse/YouTube: @markdegrasseLinkedIn: https://www.linkedin.com/in/mark-de-grasse-19a50127/X/Twitter: https://twitter.com/markdegrasseTikTok: https://www.tiktok.com/@mark_degrasseDigitalMarketer’s website: https://www.digitalmarketer.comMark’s personal website: https://markdegrasse.com Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Do you have a lot of tasks and projects on the back burner that you know could generate more revenue in your business? Shana will talk about a little activity that you can do to free up space on your calendar and for your team members as well.Key Takeaways:Intro (00:00)What Shana notices to be common when working with one-on-one clients? (00:47)What activities did Shana recommend on how to delegate tasks towards the team? (03:00) Is there an easier way to accomplish the goal of this particular activity according to Shana? (04:33)How can we often enhance profitability? (05:32)How it supports business goals? (06:10)Episode wrap-up (10:42)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!