

Community Creators with Shana Lynn
Shana Lynn Bresnahan
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
Episodes
Mentioned books

Sep 19, 2023 • 15min
Shifting Community Models: Free vs. Paid
Have you ever wondered how to incorporate a community into your business? Maybe you've questioned the difference between a free community and a paid one. If you're feeling uncertain, fear not! Shana is here to share her insights and help you navigate these questions.Join Shana as she sheds light on the countless opportunities a community can provide for your business. Get ready to dive into the world of thriving communities and learn how to make yours stand out. Don't miss out on this valuable knowledge!Key Takeaways:Intro (00:00)How did the old community creation model work? (01:18)Shana thinks the industry is shifting to a community-first model. But what exactly does that mean? (01:48)How can you strike a balance between offering valuable content in free groups without discouraging them from joining paid services or overwhelming your paid members? (03:27)Three things are intended to be accomplished by a free community (05:40)Episode wrap-up (12:23)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Sep 12, 2023 • 18min
My Must-Have Tool for Content Repurposing
Discover the surprising secret that Shana uncovered about content creation, and how it can revolutionize your business. Join us as we dive into the power of repurposing content, and why it's a game-changer that you can't afford to miss. Join us for all the details in this must-listen episode.Key Takeaways:Intro (00:00)Discover the remarkable features that set this tool apart (02:06)What is Squadcast? (10:05)Here are some tips from Shana on how to produce content (11:38)Episode wrap-up (15:16)Additional Resources:More details about Descript and start your free trial: https://www.getdescript.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Sep 5, 2023 • 34min
Q&A with 8-figure Membership Owner, Corinne Crabtree of No BS
Get ready for part two of our interview with Corinne Crabtree, the incredible founder of No BS Women and a successful eight figure membership owner. In the first part, we discussed her journey, challenges, and future plans. If you haven't listened to it yet, go back and catch up!Now, in this exciting segment, we dive into your questions for Corinne. She shares valuable wisdom and insights, including how she manages to balance her family and business. Don't miss out - tune in and make sure to listen to part one if you haven't already!Key Takeaways:Intro (00:00)Find out how Corrine achieves work-life balance as a mother (01:16)Was there ever a moment when Corinne felt that the business wasn't growing or was declining? (08:49)What strategies did Corinne use to scale her business without relying on social media? (12:34)Corinne's marketing mindset (12:59)What is the difference in having a 5,000 person membership versus like 13,000/15,000? (17:17)What is the business membership for, what does Corinne hope for, and what is her current vision for that? (29:06)Episode wrap-up (34:29)Additional Resources:Corinne’s website: https://nobs.ceoCorinne’s Facebook page: https://www.facebook.com/losing100podcastLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Aug 29, 2023 • 41min
Behind-the-scenes with 8-figure Membership Owner, Corinne Crabtree of No BS
Join Shana in an engaging two-part interview with her dear friend Corinne Crabtree, the founder of No BS Women. Corinne, an eight-figure business owner and master-certified life coach, will share invaluable insights on how she achieved success and what she envisions for the future.Whether you're growing a business or looking to improve your leadership skills, this 2 part series is a must-listen. Corinne's wisdom and expertise are unmatched, and she's ready to offer advice you won't hear anywhere else.Consider this your exclusive backstage pass to a truly enlightening experience. So grab your notebook and get ready to dive deep into the world of business, life, and leadership.Key Takeaways:Intro (00:00)Corinne's inspiring journey to create a successful weight loss membership (02:26)From insecurity to confidence: Corinne shares her personal journey as a personal trainer and how she overcame self-doubt to find her true calling (08:02)What made Corinne realize her business had the potential for significant growth and scalability. (14:44)Importance of profitability and how it impacts Corrine (19:05)Get a glimpse of Corrine's team after hiring a community manager (22:42)Emphasizing fulfillment over marketing (25:44)Sneak peek into Corinne's membership structure, the amazing benefits it offers, and the affordable price point (29:00)Corrine’s podcast success (33:17)How how her leadership style has impacted Corinne's business success (38:41)Episode wrap-up (41:31)Additional Resources:Corinne’s website: https://nobs.ceoCorinne’s Facebook page: https://www.facebook.com/losing100podcastLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Aug 22, 2023 • 26min
5 Business Lessons from Inside a Waterslide
Shana's family and friends went to a waterpark and she got three kids stuck in a water tube slide. During this episode, she will talk all about that and share 5 lessons she has learned that hopefully you can apply to your business.Key Takeaways:Intro (00:00)The experience of Shana and her kids going down a water slide (01:18)Five quick life lessons according to Shana’s experience (13:40)Episode wrap-up (24:22)Additional Resources:How to Handle Conflict Escalation In Your Community Episode: https://www.youtube.com/watch?v=o4zxrQiaJiILearn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Aug 15, 2023 • 45min
Community First Offers with CEO of Smart Passive Income Matt Gartland
Today, we're bringing you an interview with Matt Gartland, CEO of Smart Passive Income, which you may know as Pat Flynn's community. Matt is letting us behind the scenes of what it's like to be a CEO, what kind of role he plays in the company and how switching to a community-focused offer has led to such a high retention rate.Key Takeaways:Intro (00:00)Matt’s favorite community (01:45)How did Matt get to be the CEO of SPI, what are his career milestones? (04:25)If Matt were to describe SPI today, how would he describe it? (09:26)How is Matt's pathway piece contributing to high completion rates, and then what about the community accountability cohort? (14:04)Psychology of the offer and how Matt packages and presents the offer differently (26:04)Episode wrap-up (44:27)Additional Resources:Matt’s website: https://www.smartpassiveincome.com/community/Matt’s Our All-Access Pass (AAP) community: https://www.smartpassiveincome.com/all-access/How to Navigate Change in Your Community Episode: https://www.shanalynn.com/podcast/navigate-change-in-your-community-like-a-proLearn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Aug 8, 2023 • 24min
The Savannah Bananas: 3 Community Lessons from Jesse Cole's Baseball Show
Get ready to join Shana on the ultimate adventure. She's been dreaming of attending a Savannah Bananas baseball game for years, and now she's finally done it. The insights and knowledge she's gained from this once-in-a-lifetime experience are beyond incredible, and she's bursting with excitement to share them with you. You won't want to miss a moment of this unforgettable journey!Key Takeaways:Intro (00:00)What Shana loved about Savannah Bananas (01:13)Cause and the Purpose of Savannah Bananas (04:35)Core principles (06:19)Three lessons stood out to Shana from the show (08:15)Episode wrap-up (22:00)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Aug 1, 2023 • 14min
The One Question you Need to Ask your Members
Why do members stay with you year after year, month after month, way longer than your average member?Have you ever wondered about that? In today's episode, Shana will give you a very simple question to ask to find out the answer.Key Takeaways:Intro (00:00)What is the difference between the reason why people join and the reason why they stay? (01:33)One question we asked in a recent member survey allowed us to determine why people stayed with us for so long (02:58)Can we just sell a community when we sell the program? (06:20)Shana’s recommendation (10:19)Episode wrap-up (12:58)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

9 snips
Jul 25, 2023 • 45min
3 Evergreen Offer Traps to Avoid with Scott Paley
Are you running an online course or membership site? You might have heard the buzz about evergreen campaigns and the promise of continuous sales without the need for constant launches. But it can feel complicated and overwhelming. That's why we've brought in Scott Paley, an expert in scaling with evergreen methods. In this episode, he shares three traps to avoid and a valuable resource to up your evergreen game. With experience scaling a membership to over 5,000 members, Scott works specifically with membership site owners to achieve evergreen success. Get ready to learn some valuable lessons about going evergreen and take your online business to the next level.Key Takeaways:Intro (00:00)Scott’s favorite community (02:04)What does Scott think about Evergreen? (05:49)What is the launch plateau according to Scott? (10:26)What are the things to look for or avoid if moving into the evergreen space or trying to scale? (13:28)What does the evergreen calculator do? (20:59)Episode wrap-up (42:35)Additional Resources:FREE Evergreen Calculator: https://evergreenedge.com/shana Scott’s Instagram account: https://www.instagram.com/evergreen_edgeLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jul 18, 2023 • 7min
Solve the Right Problem
In this episode, Shana gives you some words of wisdom and highlights the significance of identifying and prioritizing problems in your business. She encourages business owners to make data-driven decisions and focus on the things that cause their biggest bottlenecks. Her goal is to get you to think strategically and be intentional in problem-solving in a business, rather than creating unnecessary problems or focusing on minor issues. It's an insightful episode you won't want to miss!Key Takeaways:Word of Wisdom [00:00:00] Introduction to the importance of paying attention to a specific issue in business, without specifying what it is.Identifying the Right Problem [00:01:10] Importance of identifying the right problem to solve in business, using an example of a business owner who wanted to update her pitch deck.Solving Problems that Need to be Solved [00:03:49] Encouragement to focus on solving problems that need to be solved, rather than creating problems that don't exist, and to prioritize based on impact.Additional Resources:Learn how to work with Shana: https://www.shanalynn.comLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!