

Community Creators with Shana Lynn
Shana Lynn Bresnahan
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
Episodes
Mentioned books

5 snips
Nov 7, 2023 • 40min
Create Clickworthy Copy that Keeps Your Customers Engaged with Anna Powers
Discover the secrets to writing persuasive copy that not only increases sales but also gets people to take action. Join Shana as she interviews Anna Powers, an expert in conversion copywriting, and a certified trainer and lawyer. Learn the key to creating compelling copy and gain insights into AI. Don't miss out!Key Takeaways:Intro (00:00)Anna’s favorite community (01:38)What is conversion copywriting? (04:20)What role does conversion copywriting play after the sale? (05:41)How do conversion copywriters differ practically? (07:43)It is these skills that we teach to our certified copywriters that are gold (17:37)What key elements are important for a business owner to understand about their voice? (25:38)Anna's legal background influences her thinking about AI. (30:07)Episode wrap-up (34:41)Additional Resources:Anna’s website: https://www.saraannapowers.comDownload the free Guide to the Business of Copywriting and get started turning your words into wealth: https://www.saraannapowers.com/guideAnna’s Social Media Accounts:Instagram: https://www.instagram.com/saraannapowers/Facebook: https://www.facebook.com/saraannapowersThreads: @saraannapowersLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Oct 31, 2023 • 17min
The Value Myth: How Guilt Can Sabotage Your Business
Are you spending more time on your free content and community than on your paying members? Do you feel guilty for making the same or more money while investing less time? Shana will discuss the dangers of this mindset and share what you should do about it. Don't miss out on her insights!Key Takeaways:Intro (00:00)Are you finding yourself dedicating more time to your free content and community instead of your paid program? (01:39)How does the marketing funnel work? (03:28)Unlock the true worth of your program with insights from Ryan Lee (07:40)Episode wrap-up (15:31)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

4 snips
Oct 24, 2023 • 22min
3 Must-Haves to Kickstart Member Progress
In this episode, we'll uncover the secret to moving from community engagement to real progress. Join us as we dive into the strategies that actually get people to take action and make a difference. Say goodbye to mere engagement and hello to meaningful progress!Key Takeaways:Intro (00:00)How do we take a member from just being engaged to making progress? (03:01)Quick overview of The Progress Wheel (06:11)What is the best way to transform engagement into progress? (07:38)Episode wrap-up (21:16)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Oct 17, 2023 • 45min
How to Leverage Collabs to Skyrocket Your Revenue with Jordan Gill
Are you tired of relying on paid advertising to grow your audience and business? Get ready to discover a secret collaboration strategy that collaboration expert Jordan Gill uses to secure 50 collaborations a year. Learn how she uses collaborations each year to achieve seven-figure revenue. Don't miss out on this game-changing strategy!Key Takeaways:Intro (00:00)Jordan’s favorite community (01:38)How does Jordan define collaboration? (04:47)Jordan's different ways of collaborations (10:26)Is Jordan's private podcast part of his nurturing strategy? (22:33)In a practical situation, Shana asked Jordan how to find a collaborator (30:00)What you should look for when collaborating (33:48)Dream 100 conversation (35:24)What is Jordan's strategy for leveraging ManyChat? (40:39)Episode wrap-up (44:51)Additional Resources:Jordan’s website: https://systemssavedme.comIf you are looking to find and secure more mutually beneficial collabs to reach new audiences, then this private podcast is a MUST LISTEN!: https://shop.systemssavedme.com/referral/collabcast/q1IsZQrA4bo6oTju Facebook: https://www.facebook.com/systemssavedmeInstagram - https://www.instagram.com/systemssavedme LinkedIn - https://www.linkedin.com/in/gilljordan TikTok - https://www.tiktok.com/@systemssavedmeLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Oct 10, 2023 • 19min
5 Undeniable Benefits of a Thriving Community
Are you convinced about the power of a thriving community for your business? Shana understands that not everyone needs or wants a community, but she wants to make sure you don't miss out on the five undeniable benefits. Let's explore why having a thriving community can be a game-changer for your success.Key Takeaways:Intro (00:00)A thriving community will help you get more customers (01:03)A thriving community will definitely help you keep your customers longer (03:49)Create raving fans (06:52)Reducing customer support (08:47)Developing better products (13:03)Episode wrap-up (17:26)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Oct 3, 2023 • 20min
Create Defining Moments for Your Customers
Ever wondered why some memories cling to us while others fade away? Why only a few moments stick out from a whole week of experiences? And why certain events can change our perspective, inspire personal growth, or ignite our motivation? You're not alone!But fear not, my friend! Shana has got you covered. She's got a book recommendation that explains it all - "The Power of Moments" by Chip and Dan Heath. Trust me, you don't want to miss this! Listen to this episode to uncover the science behind unforgettable moments. Let's dive in!Key Takeaways:Intro (00:00)How do we know what those moments are? (01:33)What is the EPIC framework? (04:04)What are moments of elevation? (05:17)What are moments of pride? (09:04)What are moments of insights? (10:39)What are moments of connection? (13:51)Episode wrap-up (18:26)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Sep 26, 2023 • 44min
AI-Accelerated SEO: The Marketing Channel You’re Missing with Julia McCoy
Don't miss out on the AI-driven content revolution! Meet Julia McCoy, a true expert in this field. She's embraced a game-changing tool that makes it easy to tap into this traffic source for your business. Julia has authored eight books and is a top 30 content marketing expert globally. She's the founder of Content Hacker and has led a successful 100-person writing agency. You may also know her as the President of Content at Scale, driving major initiatives for one of the world's fastest-growing AI content writing tools for SEO marketers. Get ready to be amazed!Key Takeaways:Intro (00:00)Julia’s favorite community (03:06)What is SEO? (07:52)How has AI revolutionized content creation and consumption? (08:09)How can AI support us without requiring extensive learning? (15:01)How are we doing with our ability to recognize people's voices? (22:28)Julia's framework for teaching writers (27:12)Why should they pay attention to content and leveraging tools in the market today? (33:41)Julia's course details (39:55)Episode wrap-up (43:35)Additional Resources:Content at Scale website: https://contentatscale.ai/Sign up for her Weekly CASual newsletter: https://contentatscale.ai/blog/Julia’s blog: https://contenthacker.com/blog/Julia’s AIO Blogger Course: https://aioblogger.ai/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Sep 19, 2023 • 15min
Shifting Community Models: Free vs. Paid
Have you ever wondered how to incorporate a community into your business? Maybe you've questioned the difference between a free community and a paid one. If you're feeling uncertain, fear not! Shana is here to share her insights and help you navigate these questions.Join Shana as she sheds light on the countless opportunities a community can provide for your business. Get ready to dive into the world of thriving communities and learn how to make yours stand out. Don't miss out on this valuable knowledge!Key Takeaways:Intro (00:00)How did the old community creation model work? (01:18)Shana thinks the industry is shifting to a community-first model. But what exactly does that mean? (01:48)How can you strike a balance between offering valuable content in free groups without discouraging them from joining paid services or overwhelming your paid members? (03:27)Three things are intended to be accomplished by a free community (05:40)Episode wrap-up (12:23)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Sep 12, 2023 • 18min
My Must-Have Tool for Content Repurposing
Discover the surprising secret that Shana uncovered about content creation, and how it can revolutionize your business. Join us as we dive into the power of repurposing content, and why it's a game-changer that you can't afford to miss. Join us for all the details in this must-listen episode.Key Takeaways:Intro (00:00)Discover the remarkable features that set this tool apart (02:06)What is Squadcast? (10:05)Here are some tips from Shana on how to produce content (11:38)Episode wrap-up (15:16)Additional Resources:More details about Descript and start your free trial: https://www.getdescript.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Sep 5, 2023 • 34min
Q&A with 8-figure Membership Owner, Corinne Crabtree of No BS
Get ready for part two of our interview with Corinne Crabtree, the incredible founder of No BS Women and a successful eight figure membership owner. In the first part, we discussed her journey, challenges, and future plans. If you haven't listened to it yet, go back and catch up!Now, in this exciting segment, we dive into your questions for Corinne. She shares valuable wisdom and insights, including how she manages to balance her family and business. Don't miss out - tune in and make sure to listen to part one if you haven't already!Key Takeaways:Intro (00:00)Find out how Corrine achieves work-life balance as a mother (01:16)Was there ever a moment when Corinne felt that the business wasn't growing or was declining? (08:49)What strategies did Corinne use to scale her business without relying on social media? (12:34)Corinne's marketing mindset (12:59)What is the difference in having a 5,000 person membership versus like 13,000/15,000? (17:17)What is the business membership for, what does Corinne hope for, and what is her current vision for that? (29:06)Episode wrap-up (34:29)Additional Resources:Corinne’s website: https://nobs.ceoCorinne’s Facebook page: https://www.facebook.com/losing100podcastLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!


