

Community Creators with Shana Lynn
Shana Lynn Bresnahan
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
Episodes
Mentioned books

May 2, 2023 • 34min
Ops Management: The Game-Changer for Streamlining Your Business with Natalie Gingrich
Listen up online business owners! If you're struggling with the operational side of your business, join our conversation with Natalie Gingrich where we discuss how to maximize operations, especially when starting small and growing big. Natalie is the founder of The Ops Authority, and has 15 years of corporate operations experience with Fortune 150 companies. She's a natural at creating systems and processes and mentoring women in operations and administration. You don’t want to miss all she has to share! Key Takeaways:Intro (00:00)Natalie’s favorite community (01:57)Natalie's operations role and what they do within a company (05:57)What is the ideal time for a business owner to consider hiring an operations manager? (10:50)When is it time to hand this piece to someone other than the community manager? (15:48)As a business owner, what can you expect when bringing in a full-time or fractional person? (19:42)Episode wrap-up (30:22)Additional Resources:Natalie’s website: www.theopsauthority.comLearn more about the Director of Operations Certification program: https://theopsauthority.com/get-certified/The Ops Insiders Facebook Group: https://www.facebook.com/groups/opsinsidersLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Apr 25, 2023 • 19min
The Ultimate Blueprint to Scaling Live Calls
Shana is diving into new territory on this podcast by answering a question submitted by someone in her community. If you want to know how to scale your live calls and what to do when you feel like they're getting too big this episode is for you. Shana explains how to keep the level of connection that you currently have no matter the size of your call, and gives you ways to ensure that connection remains strong and meaningful.Key Takeaways:Intro (00:00)How do you create more connections on the live calls? (02:31)Different reasons to have live calls (04:53)How to reset expectations and set stronger boundaries without changing the format (08:20)Episode wrap-up (15:35)Additional Resources:You can submit your questions via: www.shanalynn.com/ and click the CONNECT button at the top right portion or email support@communitycultivated.com .Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams. Be sure to follow the podcast, so you never miss an episode!

Apr 18, 2023 • 14min
Essential Qualities for Community Manager Hires
Community management is an important part of any business, and it's critical to have someone who can help you build, engage, and grow your community. But what are the qualities that make a great community manager? Shana is asked this question all the time, so she's answering it for you here today.Key Takeaways:Intro (00:00)Simple guide to explain what qualities you should look for in a community manager and what the role of a community manager is (01:30)Four things Shana thinks you should look for when hiring a community manager (02:18)Episode wrap-up (13:17)Additional Resources:Shana’s Community Manager Best Practices Free Guide: https://www.shanalynn.com/bestpracticesLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams. Be sure to follow the podcast, so you never miss an episode!

17 snips
Apr 11, 2023 • 52min
How to Have Raving Fans and Lead a Meaningful Community with Lauren Golden
Every now and then Shana comes across somebody whose business embodies the community strategies that she teaches. One of those people is Lauren Golden, founder of the Free Mama Movement. In this interview she shares how she turned that community into a million dollar movement and how you can do the same.Key Takeaways:Intro (00:00)Lauren’s favorite community (03:41)How did Lauren go from helping this person she wanted to help to creating an entire movement based on this vision? (07:28)Lauren's definition of being a free mama (08:43)In what ways does Lauren weave that identity and that movement into the webinar? (21:58)Lauren recommends the following things if you want a community (23:28)What Lauren follows as a framework (28:28)Episode wrap-up (48:30)Additional Resources:Lauren’s website: https://thefreemama.comGo Check out Free Mama Live April 20-22, 2023: Live.Laurengolden.com Lauren's Social Media: Free Mama Facebook GroupThe Free Mama Movement Facebook Group Youtube Channel Instagram Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Apr 4, 2023 • 13min
The Key to Unlocking Member Progress
Shana talks all the time about how engagement isn't the goal. Progress is, but she hasn't really shared with you how to help your people make progress. Not just make it once, but continue making progress over and over and over again. She has a framework, The Progress Wheel™, that she teaches inside of her Cultivate training program. She shares it with you in this episode because she knows how important it is for you to understand how to get your people into momentum.Key Takeaways:Intro (00:00)What is the Progress Wheel? (02:21)Five sections of the Progress Wheel (04:27)How do you highlight progress? (07:59)How are we giving them permission to shine a spotlight on their own progress? (11:27)Episode wrap-up (12:13)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Mar 28, 2023 • 18min
Video Messaging | 3 Proven Ways to Boost Sales and Retention
In this episode, Shana shares all the details on how to elevate your program with video messaging. She's breaking down the process, so you can effortlessly integrate it into your program and start seeing results. Plus, she's sharing five of her go-to scripts that will help you overcome any nerves and get started with video messaging like a pro. Video messaging is a game-changer that you won't want to miss out on. So grab your favorite mug, sit back, and get ready to take notes.Key Takeaways:Intro (00:00)Shana’s experience when she first started using video messaging (02:49)Video messaging is proved to be effective by numerous statistics (03:54)How do you use video messaging to activate people within your program? (05:13)Two recommended platforms for Video Marketing (11:20)Episode wrap-up (14:43)Additional Resources:To get started with video messaging, grab the free guide at shanalynn.com/videoVideo messaging platforms mentioned: Bonjoro and VideoAskLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

11 snips
Mar 21, 2023 • 42min
Email Newsletters that Connect and Convert with Liz Wilcox
It's not often that I have a complete stranger on this show, but when I heard about Liz Wilcox and what she was doing with email newsletters, I knew that I had to have her on. She is joining us to share her expertise on email newsletters. Liz has a unique approach to using email as a tool for building stronger relationships with the people on your email list. Key Takeaways:Intro (00:00)What is Liz's favorite community that she has ever been a part of and what did she enjoy about it? (02:44)When Liz began to uncover her email strategy, and how did she begin to teach others? (12:02)What are Liz's three steps to turn followers into customers? (16:54)Episode wrap-up (38:18)Additional Resources:Liz Website: https://lizwilcox.comPick up her mega swipe file 4-part welcome sequence templates, 3 newsletter templates and 52 subject lines Liz Instagram Account: @thelizwilcox Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Mar 14, 2023 • 14min
Secrets to Closing the Customer Service Gap
Did you know that your brand experience is only as good as your worst employee? Shana will be diving into that today, the customer service gap and how you can close the gap in your business.Key Takeaways:Intro (00:00)What is the Customer Service Gap or the Hospitality Gap? (01:44)What are the different ways to solve the Customer Service Gap according to Seth Godin? (03:01)Think about that role and about hiring people with good character (10:12)Episode wrap-up (12:25)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Mar 7, 2023 • 17min
Project Prioritization Made Easy: How to Use the Action Priority Matrix for Better Results
If you have an online business, you know that there are always competing priorities and a thousand projects going on. So how do you determine which ones you should prioritize, which ones you should get rid of, and where the energy and attention should go? Not only for your team but for the people inside of your programs? Well, Shana will tell you about a matrix that she uses with her clients to help them do just this.Key Takeaways:Intro (00:00)What is Action Priority Matrix? (01:05)How to create a matrix? (01:56)How do we determine the impact of a project or deliverable? (04:15)What are those projects that are high impact and low effort? (06:38)What about those projects that are high impact and high effort? (06:53)What are those projects that are low impact and low effort? (10:52)Episode wrap-up (15:21)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Feb 28, 2023 • 54min
Mastering Course Design: Creating Engaging Content That Keeps Customers Hooked with Dr. Carrie Rose
If you have an online program, you know the struggle of actually getting people to consume, implement, and make progress in what you're teaching. Well, today's guest, Dr. Carrie Rose, is an absolute genius and mad scientist when it comes to getting people to make progress in programs. She is going to break down the science behind it and give you some really practical tips that you can use to help increase the completion rate of your course or the consumption of your membership.Key Takeaways:Intro (00:00)Dr. Carrie’s favorite community (02:58)How to observe things in the course content or experience? (09:36)How do we balance the desire to create independent thinkers that can strategically apply what they learn to create success? (13:50)How can I help people think through a decision and look at things differently? (19:27)What are the best ways to weave this open-ended question concept? (25:28)How can they help people actually apply what they're teaching by paying attention? (36:45)Episode wrap-up (51:59)Additional Resources:Dr. Carrie Rose’s website: https://www.of-course.us/Dr. Carrie’s Instagram: @drcarrierose